Ownbackup
AcquiredHerzliya Pituach · Founded 2015 · Israel corporation · 5 known investors
Own provides SaaS data protection and backup solutions for organizations operating in the cloud, ensuring data resilience, compliance, and security. The company operates as part of Salesforce, helping businesses safeguard their cloud-based data infrastructure.
Also known as Own · Own from Salesforce · OwnBackup
Founders & leadership
Ownbackup was founded in 2015 by Samuel Eric Gutmann.
Board
Investors · 5
.jpeg){kind=logo}
Reported raises · per SEC filings
Form D private placements$333.5M disclosed across 7 rounds · 2016–2021
▶$115MraisedAug 2021 · 18 investors · ComputersRule 506(b)
- Harpinder Singh MadanDirector
- Ariel BerkmanDirector
- Robert A. DeSantisDirector
- Aviad ArielDirector
- Samuel Eric GutmannDirector
- Nikitas KoutoupesDirector
- Offering amount
- $115M
- Amount sold
- $115M
- First sale
- Jun 2021
- Incorporated
- Corporation, Israel
- Federal exemptions
- 06b
▶$125.2MraisedJan 2021 · 18 investors · ComputersRule 506(b)
- Aviad ArielDirector
- Harpinder Singh MadanDirector
- Robert A. DeSantisDirector
- Nikitas KoutoupesDirector
- Ariel BerkmanDirector
- Samuel Eric GutmannDirector
- Offering amount
- $125.2M
- Amount sold
- $125.2M
- First sale
- Dec 2020
- Incorporated
- Corporation, Israel
- Federal exemptions
- 06b
▶$45MraisedJul 2020 · 23 investors · ComputersRule 506(b)
- Samuel Eric GutmannDirector
- Aviad ArielDirector
- Nikitas KoutoupesDirector
- Harpinder Singh MadanDirector
- Robert A. DeSantisDirector
- Ariel BerkmanDirector
- Offering amount
- $45M
- Amount sold
- $45M
- First sale
- Apr 2020
- Incorporated
- Corporation, Israel
- Federal exemptions
- 06b
▶$23.3MraisedJun 2019 · 14 investors · ComputersRule 506(b)
- Nicolas WittenbornDirector
- Ariel BerkmanDirector
- Harpinder Singh MadanDirector
- Robert A. DeSantisDirector
- Aviad ArielDirector
- Samuel Eric GutmannDirector
- Offering amount
- $23.3M
- Amount sold
- $23.3M
- First sale
- May 2019
- Incorporated
- Corporation, Israel, 2015
- Federal exemptions
- 06b
▶$15.5MraisedApr 2018 · 9 investors · ComputersRule 506(b)
- Nicolas WittenbornDirector
- Aviad ArielDirector
- Samuel Eric GutmannDirector
- Ariel BerkmanDirector
- Ziv KopDirector
- Offering amount
- $15.5M
- Amount sold
- $15.5M
- First sale
- Mar 2018
- Incorporated
- Corporation, Israel, 2015
- Federal exemptions
- 06b
▶$7.5MraisedJul 2017 · 9 investors · ComputersRule 506(b)
- Yuval ShacharDirector
- Ariel BerkmanDirector
- Samuel Eric GutmannDirector
- Nicolas WittenbornDirector
- Offering amount
- $7.5M
- Amount sold
- $7.5M
- First sale
- Mar 2017
- Incorporated
- Corporation, Israel, 2015
- Federal exemptions
- 06b
▶$2MraisedJan 2016 · 1 investors · ComputersRule 506(b)
- Yuval ShacharDirector
- Ariel BerkmanDirector
- Samuel Eric GutmannDirector
- Offering amount
- $3M
- Amount sold
- $2M
- First sale
- Jan 2016
- Incorporated
- Corporation, Israel, 2015
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Own (formerly OwnBackup) supplies data protection and management software for organizations that run mission-critical workloads on SaaS platforms. Its product line spans data security, data compliance and data resilience, marketed under the umbrella of platform governance for Salesforce.
The portfolio includes Shield for threat mitigation and proactive data monitoring, Backup & Recover for protecting data against loss and corruption, Data Mask & Seed for generating realistic but secure test data for development, Archive for removing inactive data to improve org performance, and Security Center for managing security controls from a single view. The company's products are now part of the Salesforce Platform.
Business model
Software products sold to organizations to protect and manage SaaS data, with prospective customers directed to request a custom demo.
Latest developments
Own's products have been announced as officially part of Salesforce and the Salesforce Platform.
▸Full profile — market position, technology, go-to-market
Market position
Positioned as a platform governance and data protection provider for Salesforce, operating as part of Salesforce.
Technology
Products covering backup and recovery, archiving of inactive data, data masking and seeding for test environments, threat monitoring, and centralized security control management for SaaS environments, principally Salesforce.
Go-to-market
Direct demo-request motion from the company website, with distribution tied to the Salesforce Platform.
Organizations storing mission-critical data in SaaS applications, particularly Salesforce users with data security, privacy regulation and resilience requirements.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Competitors · 4
by search overlap
Companies competing with Ownbackup for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 1
launches, deals, and filingsThe company announced that its products are officially part of Salesforce and the Salesforce Platform.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structure▸Research sources · 1
primary sources listed
- Ownbackupownbackup.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Ownbackup do?
- Own, part of Salesforce, provides SaaS data protection, backup, compliance and security products.
- Who founded Ownbackup?
- Ownbackup was founded by Samuel Eric Gutmann in 2015.
- Who are Ownbackup's investors?
- Ownbackup's investors include B Capital Group, B4 Capital, Sapphire Ventures, Innovation Endeavors, Vertex Ventures Israel.
- How much funding has Ownbackup raised?
- Ownbackup has disclosed $333.5M raised across 7 rounds.
- Where is Ownbackup headquartered?
- Ownbackup is headquartered in Herzliya Pituach.