OurPlace
2 known investors
A direct-to-consumer brand selling non-toxic kitchen cookware and essentials made without forever chemicals (PFAS). It offers products with free shipping, a 30-day trial, and free returns.
Also known as Our Place · OurPlace
Founders & leadership
Investors · 2
Also in the syndicate · 1
Company profile
researched Aug 2026Our Place (OurPlace) is a direct-to-consumer kitchenware brand that designs and sells cookware, bakeware, utensils and countertop appliances marketed as non-toxic. Its product range includes the ceramic nonstick Always Pan (26 cm and 30 cm), described as a 10-in-1 pan, the Perfect Pot, a Titanium Always Pan Pro line using a no-coating nonstick construction, an enameled cast iron Always Pan, silicone utensil sets, bakeware, and the Wonder Oven, a 6-in-1 air fryer and countertop oven with steam infusion. Products are also sold in multi-piece bundles such as the 13-piece Cookware Set, the 18-piece Cookware + Bakeware Set, Titanium Pro sets, Essentials sets and pan trios.
The brand positions its cookware around material safety: its proprietary ceramic nonstick coating, Thermakind, is described as being composed mainly of a sand derivative, water and alcohol and made without PFAS (including PTFE and PFOA), lead and cadmium. The company states its products undergo third-party testing and meet FDA, LFGB and California Proposition 65 food-contact standards. Stated heat tolerances include ceramic nonstick cookware oven-safe to 230°C and Titanium Pro to 535°C (chrome) or 400°C (gold). Earlier coverage described the company as a Los Angeles-based startup designing cookware for rising rents and shrinking cabinet space.
Business model
Direct-to-consumer sales of kitchen products through the company's own e-commerce sites, supplemented by Our Place-branded retail stores and select retail partners, plus a corporate gifting offering. The UK storefront prices individual items from about £89 for a Ceramic Nonstick Always Pan 26 cm to £499 for a Titanium Pro Cookware + Bakeware Set, with bundles marketed at set savings.
Product sales of cookware, bakeware, utensils and appliances, with bundled sets sold at a discount to individual item prices; customer acquisition and retention supported by a £20 give/get referral offer and a "Dirty Dishes" rewards program.
Traction
Company site states over 100,000 five-star reviews across its products.
Latest developments
The UK site is running an End of Summer Sale with discounts of up to 45% sitewide and promotes the Wonder Oven, Titanium Pro cookware and bundled cookware and bakeware sets.
▸Full profile — market position, technology, go-to-market, geography
Market position
Positioned as a non-toxic, design-led multifunctional cookware brand; the company cites over 100,000 five-star reviews and award-winning products, with product commentary from press and a Michelin-starred chef.
Emphasis on cookware made without PFAS, lead and cadmium with third-party testing and stated compliance with FDA, LFGB and Prop 65 food-contact standards; multifunctional products designed to consolidate several traditional pieces into one; and a coating-free titanium nonstick alternative to conventional nonstick surfaces.
Technology
Thermakind ceramic nonstick coating, described as made primarily of a sand derivative, water and alcohol and free of PFAS, PTFE, PFOA, lead and cadmium; a coating-free titanium nonstick construction used in the Titanium Always Pan Pro and Titanium Pro lines; and multifunctional product design, such as an Always Pan intended to replace multiple cookware pieces and a Wonder Oven combining six functions including air frying and steam infusion.
Go-to-market
Online direct sales with free shipping, a 30-day trial and a 30-day money-back guarantee; promotional discounting (an End of Summer Sale of up to 45% sitewide); a referral program and rewards program; editorial and chef endorsements and customer reviews; and distribution through Our Place stores and select retail partners.
Home cooks and household buyers, including those in smaller kitchens with limited cabinet space and consumers seeking cookware made without PFAS, lead or cadmium.
Geography
Operates a UK-facing e-commerce site (fromourplace.co.uk) with GBP pricing alongside fromourplace.com; press coverage identified the startup as based in Los Angeles. Products are also available through Our Place stores and select retail partners.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsThe Los Angeles-based cookware startup raised $2.35 million in financing from investors including the venture arm of FabFitFun and Dreamers VC.
$2.4M source ↗
OurPlace partnered with the Los Angeles Food Policy Council on access to good food.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Companies House · registry record
View on Companies House ↗- Registered name
- OUR PLACE LIMITED
- Company number
- 09461674
- Status
- Active
- Company type
- Private limited company
- Incorporated
- 27 Feb 2015
- Registered office
- 25 Capel Road, Clydach, Swansea, SA6 5PZ
- Nature of business (SIC)
- 88990 — Other social work activities without accommodation n.e.c.
- Accounts
- last made up to 28 Feb 2025 · next due 30 Nov 2026
- Confirmation statement
- last made up to 27 Feb 2025 · next due 13 Mar 2026
Current officers · 2
- Andrew Edwards — director, appointed 1 Oct 2015
- Lisa Patrisia Scutt — director, appointed 27 Feb 2015
Source: Companies House public register · retrieved 30 Aug 2026. Contains public sector information licensed under the Open Government Licence v3.0.
In the news
▸Research sources · 8
primary sources listed
- OurPlacefromourplace.co.uk · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does OurPlace do?
- Direct-to-consumer kitchenware brand selling non-toxic ceramic, titanium and cast iron cookware, bakeware and countertop appliances.
- Who founded OurPlace?
- OurPlace was founded by Shiza Shahid.
- Who are OurPlace's investors?
- OurPlace's investors include FELIX CAPITAL.