Ourpeople
Portland, US · Founded 2017 · Delaware corporation · 12 employees on LinkedIn · 3 known investors
OurPeople is a communication platform that enables organizations to send secure text messages to frontline and deskless workers. It integrates with HR systems to manage employee records and facilitate team messaging, feedback collection, and checklist distribution.
Also known as Our People · OurPeople · OurPeople Ltd. · OurPeople, Inc.
Founders & leadership
Ourpeople was founded in 2017 by Ross McCaw.
Investors · 3
Also in the syndicate · 1
Reported raises · per SEC filings
Form D private placements$750K disclosed across 1 of 2 rounds · 2020–2021
▶$750KraisedJan 2022 · 6 investors · Other TechnologyRule 506(b)
- Robert NeveuExecutive Officer, Director
- Ross McCawExecutive Officer, Director
- Russell CrispExecutive Officer, Director
- Offering amount
- $750K
- Amount sold
- $750K
- Minimum investment
- $10K
- First sale
- Dec 2021
- Incorporated
- Corporation, Delaware, 2017
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026OurPeople is a communication platform built for frontline, deskless and hourly workforces. Its core product delivers company updates in a scrollable mobile feed and supports two-way messaging over SMS or a web app, with all replies routed into a single shared inbox so conversations do not land on managers' personal phones. Around this messaging core the platform bundles forms and checklists for daily tasks and audits, digital document signing, pulse surveys, quizzes, an employee helpdesk for routing and resolving questions, and an "employee intranet" Hub where posts, documents and forms are stored and searchable from mobile, tablet or desktop.
Administrative and delivery features include scheduled and recurring messages, automations triggered for new employees, milestone messages for birthdays and work anniversaries, and dedicated local phone numbers or number pools intended to support deliverability and compliance. Reporting tracks who viewed a message, completed a form, signed a document or passed a quiz. The platform integrates with a range of HR systems to sync employee records automatically, adding new hires and deactivating leavers, and pulling contact details, job title and location so messages can be targeted to specific groups. Employees can engage by text, email or in-app without passwords or app installs.
The company describes itself as a remote and hybrid team based in the UK and the USA, serving customers internationally.
Founding story
Founder Ross McCaw, a former part-time lifeguard and swim teacher, had previously started CoursePro, a business that administered swim lessons in the UK and other countries and was fully acquired by Jonas Software in 2014 after more than a million swimmers had enrolled. Working with fitness operators, he observed that companies struggled to communicate with remote and deskless team members who typically lacked company email but had the most direct customer contact, and that many trainers were not engaging with company news. Concluding that the same problem existed across other deskless-heavy sectors, he launched OurPeople, which the company says was born in Bristol, UK.
Business model
Business-to-business software sold to employers that need to reach non-desk staff, with self-service free trial, published pricing tiers, and a sales-led demo motion.
Subscription-based: customers pay recurring fees for access to the platform, with scalable pricing plans sized to workforce needs and covering SMS chat, helpdesk and engagement tools.
Traction
The company reports customers around the world, with references including Virgin Active UK, Serco Leisure, West Ham United Foundation, Paulton's Park and Dunkin' Donuts; a third-party profile lists headcount in the 1-10 range.
Latest developments
The company is currently promoting Two-Way Messaging, which lets employees start conversations by text or in the OurPeople web app with all replies consolidated in a shared inbox, alongside dedicated texting numbers, an employee helpdesk and the Hub intranet.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
A small, venture-backed vendor in the frontline/deskless employee communications category, positioned against workplace social networks and consumer-style workplace chat tools, serving customers principally in North America and Europe.
Management positions the product as targeted rather than broadcast: a tagging system sends each message only to the employees who need it, avoiding the noise the company attributes to workplace social networks and group chat tools. Other stated points of difference are a mobile- and text-first design requiring no app install or login, read-and-acknowledgement tracking for employers, and delivery of short, quickly consumed content to staff who lack company email.
Technology
A mobile- and SMS-first messaging platform with a web app, a searchable content Hub, form/checklist and digital signature workflows, quizzes and pulse surveys, message scheduling and automation, dedicated phone numbers and number pools, engagement analytics, and connectors that sync employee records from third-party HR systems.
Go-to-market
Direct sales supported by free trials, published pricing, demo bookings and inbound marketing; early growth focused on the fitness and leisure sector, including campaigns aimed at gym operators, before broadening to other deskless industries.
Organisations with large numbers of frontline, deskless and hourly employees. Named or cited customers and sectors include fitness and leisure operators such as Virgin Active UK and Serco Leisure, West Ham United Foundation, Paulton's Park, and US customers including Dunkin' Donuts.
Geography
Founded in Bristol, UK, with a US office in Portland, Maine, and a remote/hybrid team spread across the UK and USA; customers are concentrated in North America and Europe.
History
The company originated in Bristol, UK, with TechCrunch reporting a 2016 founding by Ross McCaw and other profiles listing 2015; an early account describes the product as having started in the fitness industry in London, aimed at how gym operators communicated with staff. It raised a $2 million Series A in July 2020 led by Alpine Meridian together with entrepreneur Robert Neveu, who joined as managing partner, taking total funding to $3 million. It has since operated as a remote and hybrid organisation across the UK and the United States, with a US presence in Portland, Maine.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 1
by search overlap
Companies competing with Ourpeople for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 3
launches, deals, and filingsOurPeople promotes Two-Way Messaging, allowing employees to start conversations by text or via the OurPeople web app, with replies routed to a single shared inbox rather than managers' personal phones.
OurPeople announced a $2 million Series A round led by investment firm Alpine Meridian and entrepreneur Robert Neveu, who joined the company as managing partner. The raise brought total funding to $3 million.
$2M source ↗
CoursePro, a swim-lesson administration company previously founded by OurPeople founder Ross McCaw, was fully acquired by Jonas Software in 2014.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structure▸Research sources · 8
primary sources listed
- Ourpeopleourpeople.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Ourpeople do?
- OurPeople is a text-first team communication platform for frontline, deskless and hourly workers.
- Who founded Ourpeople?
- Ourpeople was founded by Ross McCaw in 2017.
- Who are Ourpeople's investors?
- Ourpeople's investors include Alpine Meridian, CEI Ventures.
- How much funding has Ourpeople raised?
- Ourpeople has disclosed $750K raised across 1 of its 2 known rounds.
- Where is Ourpeople headquartered?
- Ourpeople is headquartered in Portland, US.