Otto

Otto is an internet-based client communication and workflow platform for veterinary clinics. The product consolidates functions that practices commonly assemble from separate tools into one subscription, covering smart online booking and digital forms, patient-specific automated communications and reminders, AI scribing and team collaboration, integration with practice information management systems (PIMS), and payment capture.

Specific capabilities described by the company include a direct booking system, website booking widget, automated check-in, service and appointment reminders, text, email, phone and video communication, post-appointment instructions, prescription refill requests, unlimited texting, AI-generated appointment (SOAP) notes with optional writeback to the PIMS, internal team chat, and automated team to-do lists. Payment features include pre-appointment deposits, saved cards, digital payments, in-clinic terminals connected to the PIMS, and text-to-pay and chat-to-pay. The platform also supports care membership programs intended to reduce financial barriers for pet owners.

Alongside the software, Otto positions onboarding, customer success and support as part of the offering, noting that implementation specialists have prior in-practice experience and that support is reachable by phone, chat and email.

Business model

Otto sells its platform to veterinary practices on a single subscription that bundles all product modules, positioned explicitly against tiered or add-on pricing: the company states there are no upgrade-to-unlock tiers and no overage fees. Additional revenue is associated with integrated payment processing, which the company describes as offered at competitive rates, and with care membership programs run by clinics on the platform.

Subscription software sold to veterinary clinics at one all-inclusive price, complemented by integrated payment processing and clinic care membership programs.

Traction

The company reports that over 10,000 veterinary professionals use Otto. Customers describe operational effects such as a roughly one-third reduction in incoming call volume at one clinic and reduced time spent on the phone and on collecting payments.