Omni Analytics, Inc.
Unicorn · $1.5BSan Francisco, US · Founded 2022 · Delaware corporation · 2 known investors
San Francisco-based Omni Analytics builds a business intelligence and AI analytics platform on a governed semantic layer.
Also known as Omni · Omni Analytics
Founders & leadership
Omni Analytics, Inc. was founded in 2022 by Christopher Merrick, James Davidson, and Colin Zima.
Board
Investors · 2
Reported raises · per SEC filings
Form D private placements$113.4M disclosed across 4 of 5 rounds · 2022–2026
▶$68.2MraisedMar 2025 · 16 investors · Other TechnologyRule 506(b)
- Tomasz TunguzDirector
- Christopher MerrickExecutive Officer, Director, Promoter
- Satish DharmarajDirector
- James DavidsonExecutive Officer, Director, Promoter
- Colin ZimaExecutive Officer, Director, Promoter
- Offering amount
- $68.8M
- Amount sold
- $68.2M
- First sale
- Mar 2025
- Incorporated
- Corporation, Delaware, 2022
- Federal exemptions
- 06b
▶$20MraisedMar 2024 · 1 investors · Other TechnologyRule 506(b)
- Tomasz TunguzDirector
- Lambert BilletDirector
- Colin ZimaExecutive Officer, Director, Promoter
- James DavidsonExecutive Officer, Director, Promoter
- Christopher MerrickExecutive Officer, Director, Promoter
- Offering amount
- $25M
- Amount sold
- $20M
- First sale
- Mar 2024
- Incorporated
- Corporation, Delaware, 2022
- Federal exemptions
- 06b
▶$17.5MraisedAug 2022 · 8 investors · Other TechnologyRule 506(b)
- Christopher MerrickExecutive Officer, Director, Promoter
- James DavidsonExecutive Officer, Director, Promoter
- Colin ZimaExecutive Officer, Director, Promoter
- Tomasz TunguzDirector
- Offering amount
- $17.5M
- Amount sold
- $17.5M
- First sale
- Aug 2022
- Incorporated
- Corporation, Delaware, 2022
- Federal exemptions
- 06b
▶$7.7MraisedApr 2022 · 11 investors · Other TechnologyRule 506(b)
- Colin ZimaExecutive Officer, Director, Promoter
- James DavidsonExecutive Officer, Director, Promoter
- Christopher MerrickExecutive Officer, Director, Promoter
- Offering amount
- $9.4M
- Amount sold
- $7.7M
- First sale
- Mar 2022
- Incorporated
- Corporation, Delaware, 2022
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Valuation · disclosed
Disclosed eventsSource: SEC prospectus filings, and round valuations the company or its investors disclosed — follow each entry's link for the claim.
Company profile
researched Aug 2026Omni Analytics, Inc. (also known as Omni) is a San Francisco, California-based software company operating in the business intelligence and data analytics category. Its platform combines data modeling, exploration, and visualization, letting users build reports and dashboards through a point-and-click interface, spreadsheet-style formulas compatible with Excel, and raw SQL. A built-in semantic layer centralizes metric definitions, business context, and access controls so that metrics remain consistent across the organization and across customer environments.
The platform serves two related use cases: internal business intelligence and embedded, customer-facing analytics delivered inside a client's own product. Omni also markets AI capabilities, including natural-language data questions for internal users and end customers, delivered via its embedded product, an MCP server, and APIs. Company materials describe the platform as an enterprise AI analytics offering intended to unify BI and AI through a governed semantic data layer that powers dashboards, queries, and AI-generated insights.
Omni states it maintains enterprise compliance certifications including SOC 2 Type II, GDPR, CCPA, and HIPAA.
Founding story
Preqin reports Omni Analytics was founded in 2022 by CEO Colin Zima, President Jamie Davidson, and CTO Chris Merrick.
Business model
Omni sells a cloud-based analytics platform to businesses, used both for internal business intelligence and as embedded analytics within customers' own products. Contracts are subscription-style agreements with negotiated pricing; in the context of the Explo acquisition the company describes honoring existing contract pricing through term end and then negotiating new agreements.
Subscription/contract-based software sales to enterprise and mid-market customers; specific pricing was not disclosed in the sources.
Traction
Reported over 200 customers as of March 2025, with named logos across software, HR, media, and retail. Total funding reported at $97 million after the March 2025 Series B, followed by a Series C in April 2026 at a $1.5 billion valuation.
Latest developments
April 2026 Series C funding led by ICONIQ at a $1.5 billion valuation, with proceeds directed to platform development, enterprise expansion, and scaling adoption of its AI analytics and data infrastructure. Omni also acquired Explo, whose customers will be migrated to Omni over 12 months before the Explo platform is sunset. Engineering demos published in August 2026 indicate continued weekly product releases.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Positioned in the business intelligence, embedded analytics, and AI analytics segment, with over 200 customers reported as of March 2025 and a $1.5 billion valuation reported at its April 2026 Series C. Sources characterize the company as bridging technical and non-technical users while maintaining governance and metric consistency.
Sources highlight the combination of SQL-based modeling with spreadsheet/Excel-compatible formulas and a point-and-click interface in one product, a built-in semantic layer that governs metrics for both human and AI consumption, and a single platform spanning internal BI and embedded customer-facing analytics.
Technology
Cloud-powered BI platform supporting data modeling from raw SQL and spreadsheet-style formulas, an interactive point-and-click interface, dashboards and visualizations, and a semantic layer for consistent metric definitions. The user experience is described as learning from each query. AI features are exposed through an embedded product, an MCP server, and APIs. Omni is a Snowflake partner.
Go-to-market
Direct enterprise sales alongside a partner presence in the Snowflake Partner Network. The company publishes weekly public engineering demos and case studies, and provides real-time chat support to all customers. Proceeds from the 2025 Series B were earmarked in part to double hiring across product and go-to-market teams.
Organizations needing internal BI and customer-facing embedded analytics, spanning technical and non-technical users. Named customers include BambooHR, Checkr, Cribl, dbt Labs, Guitar Center, Heidi AI, Mercury, Pendo, Synthesia, Perplexity, BuzzFeed, Condé Nast, and Writer.
Geography
Headquartered in San Francisco, California, United States; sources do not describe other offices.
History
Founded in 2022 in San Francisco. The company filed a Form D for an equity offering on March 3, 2025 and announced a $69 million Series B that month led by ICONIQ Growth, bringing total funding to $97 million. In April 2026 it announced a Series C led by ICONIQ at a $1.5 billion valuation, with a $30 million employee tender offer included. Omni also acquired embedded analytics vendor Explo, which became a wholly owned subsidiary with its platform slated to be sunset within 12 months as customers migrate to Omni.
Risks & controversies
Reported funding figures are inconsistent across sources: the Series C is reported as $120 million by one outlet and $90 million by another, and the March 2025 equity filing amount ($68.2 million per SEC Form D data) differs from the announced $69 million Series B. A Snowflake partner listing states a 2018 founding date and over 500 employees, conflicting with other sources reporting a 2022 founding. The Explo acquisition creates migration and customer-retention risk as the acquired platform is sunset.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 5
launches, deals, and filingsSeries C round reported at $120 million at a $1.5 billion valuation, including a $30 million employee tender offer, led by ICONIQ with participation from Theory Ventures, First Round Capital, Redpoint Ventures and GV. A separate source reports the round size as $90 million.
$120M source ↗
Explo was acquired by Omni and became a wholly owned subsidiary. Explo customers retain full platform access for 12 months while being migrated to Omni, after which the Explo platform will be sunset.
Omni Analytics, Inc. appears as a Premier partner on Snowflake's partner directory.
Omni Analytics, Inc. (CIK 0001921631) filed a Form D reporting a $68.2 million equity offering with a $550K minimum investment.
$68.2M source ↗
Business intelligence platform Omni raised $69 million in Series B funding, bringing total funding to $97 million. Funds earmarked for embedded analytics, spreadsheet functionality, product development, and doubling product and go-to-market hiring.
$69M source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structure▸Research sources · 8
primary sources listed
- Omni Raises $120M Series C at $1.5B Valuationthesaasnews.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Omni Analytics, Inc. do?
- San Francisco-based Omni Analytics builds a business intelligence and AI analytics platform on a governed semantic layer.
- Who founded Omni Analytics, Inc.?
- Omni Analytics, Inc. was founded by Christopher Merrick, James Davidson, Colin Zima in 2022.
- Who are Omni Analytics, Inc.'s investors?
- Omni Analytics, Inc.'s investors include Redpoint Ventures, Theory Ventures.
- How much funding has Omni Analytics, Inc. raised?
- Omni Analytics, Inc. has disclosed $113.4M raised across 4 of its 5 known rounds.
- Where is Omni Analytics, Inc. headquartered?
- Omni Analytics, Inc. is headquartered in San Francisco, US.