Ometria

Ometria markets a customer data and experience platform (CDXP) aimed at retail brands. The product pairs a retail-specific customer data platform with cross-channel experience orchestration and delivery, so that marketing teams can build audiences, personalize content and run campaigns from a single system.

On the data side, an ingestion engine pulls in signals from ecommerce platforms, data warehouses and ERP systems, websites, mobile apps, point of sale, loyalty programs, customer support and campaign data. These feed data consolidation, unified customer profiles, identity resolution and consent management, plus an insight layer covering advanced segmentation, customer analytics, predictive insight and marketing reporting. The experience layer provides real-time audiences, a broadcast builder, personalization and dynamic content, smart templates and content creation, and a cross-channel journey builder, with delivery across email, SMS, ads and retargeting, mobile push, website, direct mail, in-store and customer service, and loyalty.

At the core of the platform is Architect AI, described as agentic AI powering a suite of specialist agents for personalization.

Traction

Public case studies cite outcomes such as a 27% increase in repeat rate, 15% increase in customer win-back and 33% increase in lead conversion at Steve Madden; an 18% increase in 12-month customer repeat rate at Fred Perry; a 10.8% uplift in average order value from email; 56% year-over-year growth in email contribution to online revenue at Hotel Chocolat; and a 4x increase in revenue from automated campaigns at Interflora. Aggregate figures attributed to a Forrester Total Economic Impact study include 430% ROI, $3.5M net present value, an 18% repurchase rate increase and 25% team efficiency gained.