Offr

Market position

Offr describes the incumbent property transaction process as offline and largely unchanged for over a century, with offers in Ireland previously made by phone, email or in person. The company reports rapid adoption among Irish estate agents and has been used by more than 100 real estate companies across Ireland, the UK and South Africa; it was voted a top 10 innovator in the Kerfuffle/Property Academy list of the 40 most innovative suppliers for 2020.

Pre-qualification of all bidders with proof of funds and identification before offers are accepted, agent-configurable preset conditions per property, support for many transaction types within one tool, and full white-labelling in the agent's brand, colours, currency and language so clients remain within the agent's own ecosystem.

Technology

An end-to-end web platform requiring no app download, embedded on agent websites via a code snippet. It integrates DocuSign for electronic signature of purchase and sale agreements and contracts, Stripe for secure deposit payments into the agent's account, and agent CRMs for real-time data synchronisation. Additional components include a secure online document vault with configurable access levels, identity and proof-of-funds verification workflows, real-time offer and notification services, 3D virtual tours, video and live auction broadcasting.

Go-to-market

Offr is distributed through estate agencies that embed its button and client portal on their websites, supported by free trial sign-up, demo bookings, an agent guide and onboarding instructions. The company has used accelerator programmes for market entry, taking part in the Barclays London Accelerator powered by Techstars and later being selected for the National Association of Realtors' REACH programme ahead of US expansion.

Residential and commercial estate agents and auction houses, and through them buyers, sellers, landlords, tenants and solicitors. Named users of the platform include Sherry FitzGerald, CBRE, Cushman & Wakefield, Savills, Quillsen, Hunters, Avison Young, Broll Auctions and High Street Auctions.

Geography

Founded and headquartered in Dublin, Ireland, with a London, UK presence after moving operations to London; operations reported in Ireland, the UK and South Africa, a launch in the UK and Australia, and planned expansion into the US, where interest has come from states including California, Florida and Alabama. The property search on its site spans countries including Ireland, the UK, South Africa, Australia, Canada, France, Spain, Italy, Hong Kong, Hungary, Albania, Mauritius, New Zealand, the UAE and the US.

History

Techstars and Nordic9 list Offr as founded in 2018 in Dublin; CEO Robert Hoban is described elsewhere as having co-founded the company in 2019, the year from which its Irish deployment is dated. It launched in Ireland in late 2019, participated in the Barclays London Accelerator powered by Techstars in early 2020 and was selected for follow-on investment, then raised a €3m seed round led by Barclays in August 2020 and launched in the UK and Australia. In November 2023 it raised a further €2.1m co-led by Second Century Ventures and joined the National Association of Realtors' REACH accelerator, bringing total investment to €6m.