Fundraising Fox

Nivati

South Jordan, US · Founded 2010 · Delaware corporation · 90 employees on LinkedIn · 8 known investors

Nivati is an employee mental health and wellbeing platform that combines an AI-powered companion app with access to licensed therapists, dietitians, financial coaches, group workshops, self-guided content, and 24/7 call and chat therapy. It is sold to employers as a replacement for traditional EAP services, with analytics and ROI tools for HR teams.

Also known as Incorporate Massage

Founders & leadership

Nivati was founded in 2010 by Amelia Wilcox.

AWAmelia Wilcox
Amelia WilcoxFounderFounder of Nivati
PS
Pamela StevensonNamed on SEC filing
CTCydni Tetro
Cydni TetroNamed on SEC filing
DTDan Tyre
Dan TyreNamed on SEC filing
AS
Adam SlovikNamed on SEC filing

Investors · 8

Also in the syndicate · 4

Dan TyreEric FarrJohn WadePeak

Reported raises · per SEC filings

Form D private placements

$4.5M disclosed across 2 of 3 rounds · 2021–2024

$475KraisedMar 2024 · 6 investors · Other Health Care
Rule 506(b)
Officers, directors & promoters on the filing
  • David KingsleyDirector
  • Chris MarksDirector
  • Brian WallaceDirector
  • Amelia WilcoxExecutive Officer, Director
  • Cyndi TetroDirector
Offering amount
$1.5M
Amount sold
$475K
First sale
Mar 2024
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$4MraisedApr 2022 · 22 investors · Other Health Care
Rule 506(b)
Officers, directors & promoters on the filing
  • Amelia WilcoxExecutive Officer, Director
  • Pamela StevensonDirector
  • Cydni TetroDirector
  • Dan TyreDirector
  • Adam SlovikDirector
Offering amount
$4M
Amount sold
$4M
First sale
Mar 2022
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Aug 2026

Nivati operates a holistic employee mental health and wellbeing platform that employers purchase as a benefit, positioning itself as a replacement for traditional employee assistance programs (EAPs). The platform combines one-on-one sessions with licensed providers — therapists, dietitians, life coaches, financial coaches, meditation facilitators, yoga instructors, fitness trainers, career guidance experts — with group workshops and team trainings, self-guided courses and exercises, an AI-powered companion app, and 24/7 call and chat access to masters-level licensed therapists for crisis and immediate support.

The company frames its offering around six dimensions of wellbeing: mental, physical, social, spiritual, financial and occupational. Employer-facing features include a dedicated customer success manager, HRIS and SSO integration, provider browsing and scheduling, HIPAA-compliant reporting and analytics, and an ROI calculator that estimates savings from reduced absenteeism, presenteeism and healthcare costs. Nivati markets vertical solutions, including a healthcare-sector offering aimed at clinical and frontline staff burnout, compassion fatigue and turnover, and states that its plans scale from small clinics to large hospital networks. In 2024 the company extended availability to companies with fewer than 100 employees.

Founding story

Amelia Wilcox founded Incorporate Massage in 2010, building a corporate massage practice from her home into a network of thousands of therapists serving 1.2 million employees. In 2020 she started Nivati with a broader view of employee wellbeing that linked wellness and mental health in a single solution. The name is described as deriving from Sanskrit, combining "ni" (within/inward) and "vati" (from the root "va," to move).

Business model

Nivati sells its mental health and wellbeing platform to employers as an employee benefit, replacing or supplementing traditional EAP contracts. The company describes flexible, consumption-based pricing and plans configured to organization size and needs, and supports customers with a dedicated customer success manager, program promotion and communications, and reporting.

Business-to-business subscription/consumption-based contracts with employers, with flexible pricing tied to organization needs and workforce size.

Traction

The company reports platform engagement of 54% versus a 4% average for EAPs, and cites customer outcomes including a 60% reduction in absenteeism, 8x increased retention, 91% higher reported motivation among healthcare workers, and $5.20 returned per $1 invested. Memorial Health System's HR director states Nivati helped reduce turnover costs by $8 million over 24 months. Disclosed venture funding totals $5 million across a 2021 seed round and a 2022 seed round.

Latest developments

In February 2024 Nivati added a 24/7 crisis support line offering instant chat and phone access to licensed therapists. In September 2024 it launched an offering for companies with fewer than 100 employees. A mental health solution agreement with Premier Inc. was announced in company news. The current platform includes an AI-powered companion app alongside human provider sessions, and the company continues to publish blog and news content through late 2025.

Full profile — market position, technology, go-to-market, geography, history

Market position

Nivati positions itself against traditional EAPs and single-service mental health point solutions, claiming broader coverage across six wellbeing dimensions and higher engagement than typical EAP utilization (54% platform engagement versus a stated 4% average EAP engagement). It describes itself internally as "a David in Goliath's world."

Nivati emphasizes whole-person coverage across mental, physical, social, spiritual, financial and occupational wellbeing rather than therapy alone; rapid access to licensed providers (sessions within 24 hours) versus reported 5–8 week waits through insurance and EAPs; a 24/7 crisis line staffed by licensed therapists rather than EAP-style crisis response teams; and employer-facing analytics and ROI measurement.

Technology

A HIPAA-compliant web and mobile platform offering provider search and booking, self-guided course libraries, group session scheduling, and 24/7 call and chat therapy. An AI-powered companion app developed by licensed therapists and described as based on clinical research and evidence-based protocols provides around-the-clock guidance, emotional check-ins and self-paced tools. The platform supports HRIS and SSO integrations and HIPAA-compliant reporting and analytics.

Go-to-market

Nivati sells through direct enterprise sales to HR and people teams, using demo requests, an online ROI calculator, customer testimonials, webinars and case studies (for example, Memorial Health System) as sales assets. It also markets sector-specific solutions such as healthcare, and in 2024 opened access to organizations with fewer than 100 employees. A mental health solution agreement with Premier Inc. provides an additional channel.

Employers and HR leaders across organization sizes, from companies with fewer than 100 employees to large enterprises, with a stated focus on healthcare organizations ranging from small clinics to hospital networks. Named customers include Memorial Health System, Community Health Group, Indian Health Council, California Montessori Project, Far Niente and Initiative.

Geography

Headquartered at 10808 S. River Front Parkway, South Jordan, Utah, with company announcements datelined Salt Lake City, Utah. Services are delivered virtually through the platform, phone and chat.

History

Founder Amelia Wilcox started her first corporate wellness company, Incorporate Massage, in 2010, growing it from a home-based massage practice to a network of thousands of massage therapists serving 1.2 million employees. In 2020 she launched Nivati, expanding the scope from wellness to a combined employee wellbeing and mental health platform; earlier company materials refer to Nivati as "formerly Incorporate Massage." Nivati oversubscribed a $1 million seed round in May 2021 backed by angel investors, and announced a $4 million oversubscribed seed round led by Firebrand Ventures in March 2022. Subsequent milestones include a 24/7 crisis support line in February 2024, a small-business offering in September 2024, and a mental health solution agreement with Premier Inc. announced in 2024/2025.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Average EAP engagement rate (comparison)Jan 20254%
Customer-reported turnover cost reduction (Memorial Health System, 24 months)Jan 2025$8M
Employees served by predecessor company Incorporate MassageJan 20201,200,000 employees
HeadcountAug 202690
Platform engagement rateJan 202554%
Reported increase in employee retentionJan 20258x
Reported increase in motivation among healthcare workersJan 202591%
Reported reduction in absenteeismJan 202560%
Reported return per $1 investedJan 2025$5.2
Time to access a licensed providerJan 2025Within 24 hours

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Competitors · 3

by search overlap

Companies competing with Nivati for the same Google search keywords, organic and paid, via search-intersection analysis.

Timeline · 5

launches, deals, and filings
Nov 2024
Nivati awarded mental health solution agreement with Premier Inc.

Nivati announced a mental health solution agreement with Premier Inc.

source ↗

Sep 2024
Nivati extends mental health solution to small businesses

Nivati made its holistic employee mental health offering available to companies with fewer than 100 employees.

source ↗

Feb 2024
Nivati adds 24/7 crisis support line

Nivati launched a crisis support line providing instant behavioral health support with licensed therapists via chat and phone for employees and their families, with video access planned.

source ↗

Mar 2022
Nivati secures $4M oversubscribed seed round

Nivati announced a $4 million oversubscribed seed round led by Firebrand Ventures with participation from Peak and Access Venture Partners, to expand engineering, sales and product teams and a curated content marketplace.

$4M source ↗

May 2021
Nivati oversubscribes $1 million seed round

Nivati announced an oversubscribed $1 million seed round funded by angel investors including BrainStorm's Eric Farr and John Wade and HubSpot executive Dan Tyre, to fund gamification and engagement tools, text-based therapy and device integrations.

$1M source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

Legal entities · 1

corporate structure
NivatiDelaware

In the news

Research sources · 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Nivati do?
Nivati is an employee mental health and wellbeing platform sold to employers as an alternative to traditional EAPs.
Who founded Nivati?
Nivati was founded by Amelia Wilcox in 2010.
Who are Nivati's investors?
Nivati's investors include Access Venture Partners, Firebrand Ventures, Reno Seed Fund, Access Ventures.
How much funding has Nivati raised?
Nivati has disclosed $4.5M raised across 2 of its 3 known rounds.
Where is Nivati headquartered?
Nivati is headquartered in South Jordan, US.