Ninjacart
India, IN · 5 known investors
Ninjacart is an Indian agritech company operating a supply chain platform for the agriculture value chain, and it runs Ninja Ventures, a $25-million venture fund investing up to $500K in early-stage startups across agri, commerce, and fintech. The company serves stakeholders in the agri value chain and backs emerging entrepreneurs in India.
Also known as 63ideas Infolabs Private Limited · Ninjacart India
Founders & leadership
Investors · 5
Company profile
researched Aug 2026Ninjacart, operated by 63ideas Infolabs Private Limited, is an Indian agritech company founded in 2015 and headquartered in Bengaluru. It runs a technology-enabled supply chain platform for fresh produce, connecting farmers and producers directly with retailers, restaurants, wholesalers, kirana stores and other service providers through in-house applications that drive end-to-end operations. The platform addresses problems the company identifies in the traditional agri supply chain: price risk and information asymmetry for farmers, delayed payments, distribution inefficiency and food wastage, and, for retailers, high costs, inconsistent quality, price volatility and the need to visit wholesale markets daily.
The business spans the pre- and post-harvest journey, covering input retailers, farmers, production and consumption traders, wholesalers, retailers, importers and exporters. Beyond trading of fruits, vegetables and groceries, Ninjacart offers financing, commodity and fulfilment services, quality grading, logistics and real-time market information. Product lines reported include Ninja Mandi (agri commodity traders), Ninja Kirana (small business owners), Ninja Kisaan (agri businesses) and Ninja Global (importers and exporters), launched around 2020, each offering services such as credit solutions, business management tools, expert advisory and quality compliance. The company also operates Ninja Ventures, its venture funding arm.
The consumer-facing B2B ordering app lets retailers, vegetable wholesalers and grocery vendors place orders for daily doorstep delivery, with features including slab/wholesale pricing, savings tracking, deals and combo offers, and access to over 1,000 FMCG products alongside graded fruits and vegetables.
Founding story
Kartheeswaran K.K., Vasudevan C. and Thiru Nagarajan met at taxi aggregator TaxiForSure; Nagarajan had co-founded the hyperlocal app Shout with former Commonfloor.com colleague Sharath Loganathan, who became the fourth co-founder. All engineers from Tamil Nadu, they found their skill sets complementary and decided to start an agritech company as Ola moved to acquire TaxiForSure in 2015, encouraged by TaxiForSure co-founder and CEO G. Raghu. Business Today describes the entry into agriculture as accidental. Inc42 lists founders as Thirukumaran Nagarajan, Kartheeswaran K K, Vasudevan Chinnathambi and Sharath Loganathan; StartupTalky additionally names Ashutosh Vikram and Sachin Jose, who Business Today reports are no longer actively serving as co-founders in their current roles although they remain part of the founding team.
Business model
Ninjacart operates a B2B marketplace and supply chain platform that sources fresh produce from farmers and delivers it to retailers, restaurants, kiranas and traders, taking control of logistics, collection centres and warehousing to remove intermediaries. Adjacent lines provide trading, financing/credit, commodity and fulfilment services to agri value-chain participants, plus a domestic and global trading marketplace. The company additionally deploys capital through Ninja Ventures.
Revenue is generated from B2B sale and distribution of fresh produce, staples, groceries and FMCG products to retailers and businesses, supplemented by fulfilment, trading and credit/financing services across its Ninja Mandi, Ninja Kirana, Ninja Kisaan and Ninja Global lines. Inc42 reports revenue of Rs 2,081.1 crore in FY24, up 71.6% from Rs 1,212.5 crore in FY23.
Traction
Business Today (January 2024) reported operations in 70 cities, a network of over 800,000 farmers and 100,000 retailers across business lines, more than 1,300 employees, and FY23 revenue of Rs 1,212.50 crore with a loss of Rs 325 crore (up from Rs 306 crore the prior year); management said 50% of businesses were profitable and targeted company profitability by FY26. StartupTalky reported capacity to move over 1,400 tonnes of perishables daily in under 12 hours, with more than 200 collection centres and over 1,200 warehouses as of 2022. The Ninjacart app page cites over 100,000 retailers and 1,000+ FMCG products. Inc42 lists employee count of 3,118 and FY24 revenue of Rs 2,081.1 crore.
Latest developments
Inc42 reports total funding of $412.74 million across 16 rounds, with the most recent round dated 02 July 2026, and FY24 revenue of Rs 2,081.1 crore, up 71.6% year on year. The company's site highlights the acquisition of Tecxprt, the launch of a $25 million agri seed fund through Ninja Ventures, an agri-tech startup accelerator program, and 2024 design and digital-video awards following a rebranding.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Described by StartupTalky as India's largest fresh produce supply chain platform and by Ninjacart's own investment page as India's largest agritech startup; Business Today refers to the company as a soonicorn last valued at $815 million in December 2021. Accel's Subrata Mitra characterised the company as holding a leadership position in India's fruit and vegetable supply chain ecosystem, particularly around South Indian cities.
The company positions on end-to-end control of a fragmented fresh-produce supply chain — direct farmer-to-retailer linkage, in-house logistics and grading, and same-day movement of perishables — combined with adjacent credit, advisory and compliance products for different agri segments. Investors cite removal of non-value-adding middlemen, improved farmer realisation and lower retailer costs. The company notes it had to build for India's highly fragmented farmer and retailer base without an existing international playbook.
Technology
The platform uses in-house applications, data science, logistics infrastructure and networks to match supply and demand, grade produce quality, distribute real-time market information, mitigate payment risk and move perishables quickly. The company states it uses advanced technology to reduce handling and storage time to preserve freshness. Its DevOps team has received an award noted on the company site.
Go-to-market
Distribution is app-led: retailers and restaurant owners order through the Ninjacart mobile app for delivery to their business location, supported by physical collection centres and warehouses. Separate branded apps serve traders, kiranas, agri businesses and exporters. The company also runs an agri-tech startup program and Ninja Ventures to build ecosystem relationships.
Retailers, vegetable wholesalers, grocery vendors, kirana stores and restaurants on the demand side; farmers, input retailers, production and consumption traders, agri businesses, importers and exporters across the agri value chain.
Geography
Headquartered in Bengaluru, Karnataka, India, with operations reported across 70 Indian cities as of January 2024 and a stated goal of reaching 200 cities by FY25. Ninja Global serves importers and exporters, extending the marketplace to international trade.
History
Founded in 2015 in Bengaluru following the acquisition of TaxiForSure by Ola, where three of the four main co-founders had worked together. The company initially operated a B2C model delivering produce from retailers to end consumers, then pivoted to B2B after identifying quality and price volatility problems faced by retailers sourcing fresh produce. Around 2020 it launched vertical apps Ninja Mandi, Ninja Kirana, Ninja Kisaan and Ninja Global. It later launched Ninja Ventures, a $25 million agri seed fund, and acquired Tecxprt, a SaaS-based smart solutions provider for the agri ecosystem. In 2024 it completed a rebranding with a new brand identity and refreshed sub-brands.
Risks & controversies
Business Today reported the company was loss-making, with losses of Rs 325 crore in FY23 versus Rs 306 crore in FY22, and a stated profitability target of FY26; management said only 50% of business lines were then profitable. The company also cited hiring and retaining senior talent as its biggest operating challenge and noted the need for additional funding to expand from 70 to 200 cities. Founder listings differ across sources, and the company operates amid a broader startup funding winter referenced in the same report.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 5
launches, deals, and filingsNinjacart announced the acquisition of Tecxprt, a SaaS-based smart solutions provider serving the agri ecosystem.
Ninjacart's first brand film won the DIGIES Award for Best Digital Brand Video, per Afaqs.
Ninjacart's rebranding, including a new brand identity and refreshed sub-brands, won Silver for Design excellence at The Big Bang Awards 2024 (The Advertising Club of Bangalore).
Ninjacart launched its venture funding arm, Ninja Ventures, with a $25 million fund for emerging startups in agri, agri-allied, commerce and fintech, with an investment range up to $500K.
$25M source ↗
Around 2020 Ninjacart launched vertical apps for agri commodity traders, small business owners, agri businesses, and importers/exporters, offering credit solutions, business management tools, expert advisory and quality compliance services.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Ninjacartninjacart.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Ninjacart do?
- Bengaluru-based agritech company running a B2B fresh-produce supply chain platform linking farmers with retailers and traders.
- Who founded Ninjacart?
- Ninjacart was founded by Sharath Loganathan, Kartheeswaran K K.
- Who are Ninjacart's investors?
- Ninjacart's investors include Accel, Accel India, Tiger Global Management, Trifecta Capital Advisors, Qualcomm Ventures.
- Where is Ninjacart headquartered?
- Ninjacart is headquartered in India, IN.