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Nicolette
Techstars '18Long Beach, US · Founded 2016 · 60 employees on LinkedIn · 6 known investors
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Nicolette develops technology to improve interactions between patients and healthcare providers, with a focus on better outcomes, patient experience, care team experience, and cost reduction in healthcare delivery.
Also known as NicoBoard
Founders & leadership
Nicolette was founded in 2016 by Dr. Andrey Ostrovsky.
Investors · 6
How we know: Backstage Capital's portfolio page · the VCSheet dataset · Not right? Tell us
How we know: Expert DOJO's portfolio page · Not right? Tell us
How we know: Seed Healthcare's portfolio page · Not right? Tell us
How we know: Suncoast Ventures's portfolio page · a partner's Signal profile · Not right? Tell us
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
How we know: the VCSheet dataset · Not right? Tell us
Company profile
researched Sep 2026Nicolette is a healthcare technology company whose first product, NicoBoard, is a parent-facing dashboard application for neonatal intensive care units (NICUs). NicoBoard maps a premature baby's plan of care and tracks progress in a form parents can understand, visually translating clinical health data so that parents can take part in decisions about their baby's care. Product components described by the company include visualized EHR data, curated education, a healthcare team directory, participation guidelines, insights and a diary.
The company positions parents as an underused member of the NICU care team and frames NicoBoard as a way to give them the competence and confidence to participate from the first day of admission. Hospitals provide the application to NICU parents; a specialized tablet containing the app is supplied by the hospital, and parents can also download the app onto their own devices.
Business model
Nicolette sells to hospitals, which then make NicoBoard available to NICU parents, distributing it on hospital-provided tablets and via download to parents' personal devices. The site markets through a "Request a Demo" enterprise sales motion.
▸Full profile — market position, technology, go-to-market, geography
Market position
Nicolette describes its category as patient empowerment and visual data, positioning NicoBoard against general-purpose patient portals by presenting clinical information in a form intended to be interpretable by parents rather than clinicians.
The product is purpose-built for the NICU setting and for a lay audience, translating clinical records into visual explanations of a baby's care plan and progress instead of exposing raw record data as a standard patient portal would.
Technology
A parent-facing dashboard application that ingests and visualizes electronic health record data for a baby in the NICU, mapping the plan of care and tracking progress, alongside curated educational content, a care-team directory, participation guidelines, insights and a diary feature. The company's website runs on PHP with WordPress-associated tooling including Elementor, Gravity Forms, jQuery and reCAPTCHA.
Go-to-market
Direct enterprise sales to hospitals via demo requests on the company website, supported by a content/news blog covering NICU parent engagement and parent-facing EHR technology, plus presence on LinkedIn and Instagram.
Hospitals and health systems operating neonatal intensive care units, with parents of NICU babies as the end users of the application.
Geography
Headquartered at 100 W. Broadway, Long Beach, California, United States. Company content references NICU care at Rady Children's Health (formerly CHOC) in Orange, California.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Related companies · 2
Companies working in the same space as Nicolette.
▸Research sources · 8
primary sources listed
- Nicolettenicolette.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Nicolette do?
- Nicolette builds NicoBoard, a parent-facing dashboard that translates NICU clinical data for babies' parents.
- Who founded Nicolette?
- Nicolette was founded by Dr. Andrey Ostrovsky in 2016.
- Who are Nicolette's investors?
- Nicolette's investors include Backstage Capital, Expert DOJO, Seed Healthcare, Suncoast Ventures, Techstars, Wavemaker Three-Sixty Health.
- Where is Nicolette headquartered?
- Nicolette is headquartered in Long Beach, US.