Newscred
New York, US · Founded 2010 · Delaware corporation · 4 known investors
An AI platform for marketing that helps teams create and optimize digital experiences, run marketing workflows, and personalize customer interactions. It serves brands and marketing teams, and integrates with existing marketing stacks.
Also known as Optimizely
Founders & leadership
Newscred was founded in 2010 by Asif Rahman, Shafqat Islam, and Iraj Islam.
Board
Investors · 4
Reported raises · per SEC filings
Form D private placements$60.2M disclosed across 2 rounds · 2014–2015
▶$42MraisedSep 2015 · 5 investors · Other TechnologyRule 506(b)
- Doug PepperDirector
- Asif RahmanExecutive Officer
- Shafqat IslamExecutive Officer, Director
- Iraj IslamExecutive Officer, Director
- Chris AhearnDirector
- Liron GitigDirector
- Amish JaniDirector
- Rajeev BatraDirector
- Offering amount
- $42M
- Amount sold
- $42M
- First sale
- Aug 2015
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$18.2MraisedJan 2014 · 4 investors · Other TechnologyRule 506(b)
- Brian LaRockExecutive Officer
- Iraj IslamExecutive Officer, Director
- Chris AhearnDirector
- Amish JaniDirector
- Doug PepperDirector
- Shafqat IslamExecutive Officer, Director
- Rajeev BatraDirector
- Offering amount
- $25M
- Amount sold
- $18.2M
- First sale
- Jan 2014
- Incorporated
- Corporation, Delaware, 2010
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026The newscred.com domain presents Optimizely, described as an AI platform for marketing used to create and optimize digital experiences. The offering is organized around three product areas: an "Agentic CMS" for publishing and maintaining site performance, "Agentic Experimentation" for continuous testing, personalization and optimization with impact measurement, and an "Agent Platform" that applies AI agents to automate tasks and scale work without additional headcount.
The platform is framed around three user-facing paths: marketer experience (team productivity and proving impact), customer experience (delivering relevant experiences and growing revenue), and agent experience (monitoring, measuring and optimizing how content is consumed by large language models). It is positioned as a broader marketing platform rather than only a testing tool, and is stated to integrate with customers' existing marketing and technology stacks.
Business model
Software platform sold to brands and marketing, digital and product teams, delivered as an integrated suite spanning content management, experimentation/personalization and AI agents.
Traction
Marketing materials cite more than 10,000 brands using the platform, and customer outcomes including a 50% conversion lift (The Royal Mint), 400+ hours saved, and 200+ experiments per year (L'Oreal Luxe Division).
▸Full profile — market position, technology, go-to-market
Market position
Positioned as a consolidated AI marketing platform covering content management, experimentation and agent automation rather than a standalone testing product.
Technology
AI and agent-based automation applied to content publishing, experimentation, personalization and marketing workflows, with integrations into existing customer tool stacks and capabilities for tracking how content is used by large language models.
Go-to-market
Direct sales and self-serve platform trials supported by marketing events, including in-person conferences in New York (September 1) and London (October 13) and an online edition (October 21).
Brands, marketers, digital leaders and product teams; named customers referenced include Nike, Zoom, Salesforce, Alaska Airlines, Visa, Admiral, Santander, The Royal Mint and L'Oreal Luxe Division.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Legal entities · 1
corporate structure▸Research sources · 1
primary sources listed
- Newscrednewscred.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Newscred do?
- Newscred's newscred.com now serves Optimizely, an AI platform for creating and optimizing digital experiences.
- Who founded Newscred?
- Newscred was founded by Asif Rahman, Shafqat Islam, Iraj Islam in 2010.
- Who are Newscred's investors?
- Newscred's investors include Advance Venture Partners, Escalate Capital Partners, FirstMark Capital, Shasta Ventures.
- How much funding has Newscred raised?
- Newscred has disclosed $60.2M raised across 2 rounds.
- Where is Newscred headquartered?
- Newscred is headquartered in New York, US.