Mr Bing
2 known investors
Mr. Bing Foods makes Mr. Bing Chili Crisp, a crispy chili condiment inspired by the flavors of Northern China and originally created as an ingredient in the company's jianbing crepes. Sold in mild and spicy varieties, the product is made in the USA and distributed through Amazon and over 4,000 U.S. retailers.
Also known as Mr Bing Foods · Mr. Bing
Founders & leadership
Investors · 2
Company profile
researched Aug 2026Mr Bing Foods is a US-based food company that produces and sells East Asian-inspired sauces and condiments under the Mr Bing brand. Its product line includes Mr Bing Chili Crisp in mild and spicy varieties (7 oz jars, also sold as a two-pack), Mr Bing Sriracha (18 oz) and Mr Bing Sweet & Spicy Chili Crisp BBQ Sauce (14.75 oz), alongside branded merchandise such as T-shirts. The company positions its sauces around "East Asian street sauces and bold flavors."
Celebrity chef, restaurateur and Food Network personality Jet Tila is a co-owner of the business, and the company states its sauces are inspired by his culinary experiences. Mr Bing also publishes recipes using its products, such as a salmon sushi bake, manicotti all'arrabbiata and a shrimp roll salad.
Business model
The company sells packaged sauces and condiments, with per-unit retail pricing (for example, $11.99 for a 7 oz chili crisp jar and $9.99 for 18 oz sriracha) and branded apparel.
Product sales of sauces, condiments and merchandise via direct-to-consumer e-commerce and restaurant/wholesale channels.
▸Full profile — market position, go-to-market
Market position
The brand is associated with co-owner Jet Tila, a celebrity chef and Food Network personality, and markets sauces framed around East Asian street food flavors.
Go-to-market
Mr Bing sells direct to consumers through its own online store, offering free shipping on orders over $70, and also addresses restaurant and wholesale buyers through a dedicated channel that includes sample requests and a catering menu.
Retail consumers buying condiments for home cooking, plus restaurant, wholesale and catering customers.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 5
by search overlap
Companies competing with Mr Bing for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
▸Research sources · 1
primary sources listed
- Mr Bingmr-bing.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Mr Bing do?
- Mr Bing Foods sells East Asian-inspired street sauces, including chili crisp, sriracha and chili crisp BBQ sauce.
- Who founded Mr Bing?
- Mr Bing was founded by Jet Tila, Brian Goldberg.
- Who are Mr Bing's investors?
- Mr Bing's investors include Branded Strategic Hospitality, Evolution VC Partners.