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Motherlink
Tallinn, EE · Founded 2010 · 191 employees on LinkedIn · 1 known investors
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MotherLink is a full-service SEO company offering technical, on-page, and off-page SEO backed by proprietary tools and an in-house team. It serves brands in competitive markets such as iGaming, Forex, SaaS, tech, travel, and education, and operates a link-building marketplace connecting clients with vetted publishers.
Also known as 7 Figures OÜ · MotherLink
Founders & leadership
Motherlink was founded in 2010 by Aleksandr Lilik.
Investors · 1
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Company profile
researched Aug 2026MotherLink is a Tallinn, Estonia-based SEO company operating under the legal entity 7 Figures OÜ (registry code 14315718). It offers three main lines of work: a self-serve link-building platform giving clients direct access to a marketplace of more than 20,000 vetted publisher websites with content available in 25 languages; a managed off-page SEO service in which a dedicated SEO manager handles link strategy, execution and monthly reporting; and an end-to-end full SEO service covering technical optimization, on-page work, content creation and backlink building.
The company positions its work around building authority rather than rankings alone, including PR-driven link placements, brand visibility and presence in AI-generated answers and AI overviews. Its platform includes filterable publisher data (domain rating, traffic, country, language, niche, link type, sponsored tagging and placement duration), saved filter views, flags for sites where a client already holds a link, bulk ordering and automatic volume discount tiers applied at checkout. An AI assistant called Kira, included with every account, suggests publisher sites and services based on a project, answers platform questions, performs bulk edits to order items such as target URLs and anchors, and provides onboarding walkthroughs. Registration is free and does not require a credit card or a sales call.
MotherLink states it works across iGaming, forex/finance, crypto, sports betting, tech, SaaS, travel and education verticals, and markets industry-specific offerings including international SEO, casino SEO, finance SEO and crypto SEO. Leadership includes founder and CEO Aleksandr Lilik, CTO Anton Fjodorov, Chief Product Officer Deniss Raider and Head of Operations Raminta Šriupšaitė, with team functions spanning outreach, off-page SEO, full SEO, account management, product and finance.
Founding story
According to the company, MotherLink began in 2017 as a specialized link-building agency serving high-competition markets, before expanding into a broader SEO business. Founder and CEO Aleksandr Lilik states he has spent nearly a decade in SEO, having built his first agency in 2015 and worked on organic growth for brands across Europe.
Business model
MotherLink sells SEO services and platform access to businesses. Revenue lines comprise self-serve purchases of link placements and content through its platform marketplace, managed off-page SEO retainers with a dedicated SEO manager, and full-service SEO engagements spanning technical, content and off-page work.
Fee-based services and platform transactions: clients order link placements and related services from the marketplace, with automatic volume discount tiers that increase as more placements are added to a single order, alongside managed and full-service SEO engagements. Platform registration is free with no credit card required, and the site promotes introductory offers such as €70 off a first order and a 60-day risk-free trial on managed off-page services.
Traction
The company reports 500+ clients supported across industries, 25,000 articles published and optimized for SEO, 29,000+ media partners worldwide and a marketplace of 20,000+ websites. It cites client outcomes including growth from 700,000 to 5.5 million monthly organic visits for a global platform, 3.5x more ranking keywords and a 115% increase in conversions on an iGaming project, and a 6x increase in indexed pages for a crypto gaming site. Client testimonials include Stake, which reports more than 10x growth in non-brand organic traffic since partnering with MotherLink in 2023.
Latest developments
In 2025 the company said it strengthened service operations and introduced new offerings including Reddit brand mentions in response to client demand, and it describes 2026 plans centered on heavy investment in exclusive in-house SEO software built around AI and emerging technologies.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
MotherLink presents itself as a one-stop SEO partner that has moved from a pure link-building agency to a technology-driven SEO company, differentiating on PR-driven authority building and visibility in AI-generated answers rather than rankings alone. It reports building its reputation in high-stakes verticals such as iGaming and forex before expanding into tech, SaaS, travel and education.
The company contrasts its approach with agencies that focus on rankings, emphasizing PR-driven links, brand visibility and presence in AI answers, a fully in-house 30+ person team rather than outsourced delivery, proprietary platform tooling with transparent per-site conditions and metrics, and an integrated AI assistant included on every account.
Technology
The company operates a proprietary platform (platform.motherlink.io) with a marketplace of 20,000+ websites across 100+ countries with domain ratings from 20 to 90, continuously updated metrics, configurable filters and columns, project-level analysis (niche, traffic, authority, referring domains), duplicate-link flagging, bulk order actions and a basket with live discount tiers. An embedded AI assistant, Kira, searches the site database, recommends websites and services, answers platform questions and executes bulk edits with an approval and one-click undo flow. The company says it is investing in additional in-house SEO software from 2026.
Go-to-market
Direct sales and self-serve acquisition: free platform sign-up without a sales call, free strategy and consultation calls, promotional offers on first orders, a referral program, a blog and newsletter, and client testimonials from brands in iGaming and trading. The team also attends industry conferences, summits and networking events.
Agencies, in-house SEO teams and business owners without SEO expertise, with a client base concentrated in competitive and regulated verticals such as iGaming, sports betting, casino, forex and finance and crypto, and extending to tech startups, SaaS, travel and education brands. Named clients referenced on the company site include Stake, Think Markets, SISU Group and Gamdom.
Geography
Headquartered in Tallinn, Estonia (Vesivärava 50, 3rd floor, Room 3.9), with a fully in-house but largely remote international team and a publisher marketplace spanning 100+ countries and content in 25 languages.
History
MotherLink was founded in 2017 as a link-building agency focused on highly competitive verticals. Between 2019 and 2020 it built an internal platform to standardize quality control, pricing and delivery, and in 2021 launched a public marketplace platform with vetted publishers and transparent SEO metrics. It introduced a managed off-page SEO offering in 2023 for clients seeking a fractional team, and expanded to full-service SEO covering technical, on-page and off-page work in 2024. In 2025 it strengthened service operations and added offerings such as Reddit brand mentions, and states that in 2026 it is investing in exclusive in-house SEO software oriented to AI and emerging search technologies.
Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 5
launches, deals, and filingsAn AI assistant built into the platform that suggests websites and services from the 20,000+ site database, answers platform questions, performs bulk edits to order items and onboards new users; included with every plan and account.
Strengthened service operations and introduced new offerings such as Reddit brand mentions in response to client demand and evolving SEO trends.
Extended the offering from off-page work to full-service SEO including technical and on-page optimization and content creation.
Introduced a managed off-page SEO offering for brands wanting a fractional SEO team, with a dedicated manager covering strategy through monthly reporting.
Launched a public marketplace platform giving clients direct access to vetted publisher websites with transparent SEO metrics, following an internal platform built in 2019-2020 to standardize quality control, pricing and delivery.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 7
primary sources listed
- Motherlinkmotherlink.io · web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Motherlink do?
- Estonian full-service SEO agency combining managed link building, technical and content SEO with a self-serve backlink platform.
- Who founded Motherlink?
- Motherlink was founded by Aleksandr Lilik in 2010.
- Who are Motherlink's investors?
- Motherlink's investors include Yolo Investments.
- Where is Motherlink headquartered?
- Motherlink is headquartered in Tallinn, EE.