Morado
8 known investors
Colombian B2B marketplace supplying beauty and wellness businesses with products, credit, equipment rental and logistics.
Also known as Morado Β· soymorado.co
Investors Β· 8
Also in the syndicate Β· 4
Company profile
researched Aug 2026Morado is a Bogota, Colombia-based company building a B2B marketplace for the beauty and wellness industry, positioned as an "everything store" for beauty shops. The platform gives salon and beauty-business owners access to thousands of products at wholesale-oriented prices and bundles an end-to-end set of services around that catalog, including access to credit, equipment rentals and last-mile logistics with delivery to the business owner's door.
The company frames its mission around the fact that women make up 84% of the beauty industry workforce in Latin America, and positions its all-in-one platform as a way for those owners to source, finance and manage their beauty businesses in one place. Morado was founded in 2022 and is female-founded, led by founder and CEO Angela Maria Acosta, previously a business unit head at Rappi.
Founding story
Morado was founded in 2022 by Angela Maria Acosta, previously a business unit head at Rappi, as a female-founded company aimed at giving women in the beauty industry economic independence and tools to grow their businesses.
Business model
Morado operates an online B2B marketplace through which beauty and wellness businesses buy products, layering additional monetized services on top of product distribution: credit access, equipment rentals and last-mile delivery.
Traction
Investor and database listings report total capital raised of $7.5 million and a website traffic level of about 9,500 visits per month.
Latest developments
The most recent recorded activity is investor participation dated December 2022, alongside QED Investors' continued listing of Morado as a portfolio company.
βΈFull profile β market position, go-to-market, geography, history
Market position
Morado positions itself as a next-generation B2B marketplace and all-in-one platform for the Latin American beauty industry, digitizing the way beauty salons source supplies.
Rather than acting solely as a product catalog, Morado combines assortment and pricing with financing, equipment rentals and last-mile logistics in a single end-to-end offering aimed at beauty business owners.
Go-to-market
The company sells directly to beauty businesses through its own online store, offering broad product assortment, competitive pricing and free delivery, and complements product sales with credit, equipment rental and logistics services that increase account stickiness.
Beauty and wellness businesses in Latin America β primarily beauty shops and salons, with an emphasis on the women who make up 84% of the region's beauty industry workforce.
Geography
Headquartered in Bogota, Colombia, with a focus on the Latin American beauty industry.
History
The company was founded in 2022 in Bogota. Roughly two months after starting, in April 2022, it announced a $5 million pre-seed round co-led by Tiger Global Management and H20 Capital Innovation. QED Investors recorded its investment in Morado in 2022, and FEMSA Ventures is listed among its investors with a December 2022 date.
Compiled by commissioned research from 8 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Timeline Β· 3
launches, deals, and filingsA startup database records FEMSA Ventures as an investor in Morado with a December 2022 date.
Two months after founding, the Colombian beauty-industry marketplace announced a $5 million pre-seed round from a group of global investors, co-led by Tiger Global Management and H20 Capital Innovation.
$5M source β
QED Investors lists 2022 as the year of its investment in Morado, with Ana Cristina Gadala-Maria as QED champion.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
βΈResearch sources Β· 8
primary sources listed
- Moradosoymorado.co Β· web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Morado do?
- Colombian B2B marketplace supplying beauty and wellness businesses with products, credit, equipment rental and logistics.
- Who are Morado's investors?
- Morado's investors include Opera Ventures, QED Investors, HTwenty, Latitud Ventures.