/Companies

Mine'd

Techstars '21

New York City, US · Founded 2019 · Delaware corporation · 9 known investors

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Mine'd is an emotional wellness app connecting users with vetted wellness experts through live and on-demand classes.

Also known as Mine'd · Mined

Founders & leadership

AA
Aaron AlbertNamed on SEC filing
MG
Mark GrovesNamed on SEC filing
MS
Matthew SadofskyNamed on SEC filing

Board

JCJeff Cantalupo
Jeff CantalupoBoard directorManaging Partner, Founder at Listen Ventures

Investors · 9

Also in the syndicate · 2

Ed BakerJillionaire

Reported raises · per SEC filings

Form D private placements

$3.5M disclosed across 1 of 2 rounds · 2021–2022

▶$3.5MraisedMar 2022 · 29 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Aaron AlbertExecutive Officer, Director
  • Mark GrovesExecutive Officer
  • Jeff CantalupoDirector
  • Matthew SadofskyDirector
Offering amount
$3.5M
Amount sold
$3.5M
First sale
Oct 2021
Incorporated
Corporation, Delaware, 2019
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Sep 2026

Mine'd is a digital platform and wellness network that connects consumers with emotional health experts and a peer community. The app offers interactive, short-form live and on-demand classes covering topics such as dating, breakups, career and purpose. New users select the areas they want to work on and are then presented with a selection of experts, whose specialties and content they can browse before choosing whom to follow.

Users can attend live sessions in which they ask experts questions and exchange support with other community members. At the time of its January 2022 seed announcement the platform hosted 20 wellness experts, including marriage and family therapist Vienna Pharaon, relationship expert Dr. Alexandra Solomon and sex therapist Shadeen Francis, with plans to add a further 100-200 experts, build creator tools allowing experts to support their communities, produce exclusive in-app Mine'd courses, and eventually offer 1:1 and small-group coaching bookings plus a Mine'd Coaching Certification program.

Founding story

Co-founder Aaron Albert, a wellness-technology entrepreneur and the company's CEO, has said the concept arose from his own search for support following a breakup, having found traditional therapy expensive and time-consuming and teletherapy lacking in quality of care. A friend sent him a wellness video by content creator Mark Groves; Albert contacted Groves and the two began working together after comparing Albert's difficulties as a consumer seeking emotional support with Groves' difficulties as a creator of emotional wellness content who felt there was no dedicated space for his peers within the creator economy.

Business model

The platform aggregates emotional wellness experts and their content for consumers, with stated plans to enable experts to be paid for their expertise and to add bookable 1:1 and small-group coaching, exclusive courses and a coaching certification.

Traction

Approximately six months after launch, the company reported a community of more than 100,000 users and 1 million videos, and 20 wellness experts on the platform (January 2022).

Latest developments

In January 2022 Mine'd announced a $3.5 million seed round led by Listen Ventures, earmarked for expert recruitment, creator tools, marketing and content, and the launch of exclusive in-app courses.

▸Full profile — market position, go-to-market

Market position

Operates in the emotional wellness and mental health app category, with a stated ambition to act as a unifier across emotional wellness offerings.

Co-founder Mark Groves has positioned Mine'd against platforms focused on scaling one-on-one therapy, coaching and group therapy, arguing that people typically reach therapy late in their personal growth journey; Mine'd instead aims to reach people at the earliest point of seeking answers, with curated content and a setting in which users control the depth of engagement.

Go-to-market

Consumer mobile app distribution built around expert-led content, with stated post-funding emphasis on expanding the expert roster, email marketing and content production.

Consumers seeking emotional support and personal growth resources on topics such as dating, breakups, career and purpose, alongside emotional wellness content creators and practitioners who publish on the platform.

Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
UsersJan 2022100,000 users
Videos on platformJan 20221,000,000 videos
Wellness experts on platformJan 202220 experts

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Timeline · 2

launches, deals, and filings
Jan 2022
Mine'd raises $3.5M seed round led by Listen Ventures

Mine'd announced a $3.5 million seed round led by Listen Ventures, with participation from WNDRCO, Able Partners, Joyance Partners, Route 66 Ventures and angel investors Ed Baker and Jillionaire, to be used to add 100-200 experts, build creator tools, expand marketing and content production, and launch exclusive in-app courses.

$3.5M source ↗

Jan 2021
Mine'd platform launch

The platform launched roughly six months before the January 2022 seed announcement, offering live and on-demand emotional wellness classes.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

Legal entities · 1

corporate structure
Mine'dDelaware

In the news

▸Research sources · 6

primary sources listed

6 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Mine'd do?
Mine'd is an emotional wellness app connecting users with vetted wellness experts through live and on-demand classes.
Who are Mine'd's investors?
Mine'd's investors include Social Starts, Techstars, Able Partners, Joyance Partners, Listen Ventures, Route 66 Ventures, WndrCo.
How much funding has Mine'd raised?
Mine'd has disclosed $3.5M raised across 1 of its 2 known rounds.
Where is Mine'd headquartered?
Mine'd is headquartered in New York City, US.