Mercately

Mercately is a business-to-business software platform that provides the back-end infrastructure companies need to sell directly through messaging apps, primarily WhatsApp, as well as Facebook Messenger and Instagram. The product combines a CRM, sales funnels, chatbots and AI agents so that brands can answer customers, check inventory, take payments and create purchase orders without the customer leaving the chat thread. It offers an official WhatsApp connection and the WhatsApp Business API, multi-agent WhatsApp access (multiple sales agents operating from a single number), product catalogs, order management and digital payment processing.

The platform markets pre-configured "AI employees" for sales, customer support and appointment scheduling, available continuously, which users can tune to their brand tone and train on frequently asked questions. Other modules include automated lead nurturing sequences, automated WhatsApp campaigns for offers and follow-up, an analytics dashboard covering response times, conversion rates, reasons for lost revenue, new versus recurring customers, sales and satisfaction, and a "Performance Hub" that attributes sales to the advertising campaign that produced them. Mercately connects to WhatsApp, Facebook, Instagram, Shopify, WooCommerce, HubSpot, MercadoLibre, Webchat and payment links, and lists payment integrations including Stripe, Payphone, Nequi, Daviplata and Bre-b. A mobile app for Android is distributed through Google Play. The company addresses vertical use cases in e-commerce and retail, real estate, health and wellness, education, automotive and food service.

Founding story

Co-founder and CEO Henry Remache conceived the company in 2021 while doing software development for Latin American companies. An Ecuadorian client that wanted to sell shoes on MercadoLibre turned out to be generating 90% of its sales through WhatsApp, leading Remache to conclude that small and medium businesses in the region should sell where customers already transact rather than building separate storefronts.

Business model

B2B SaaS sold in subscription plans that include support and advisory services; customers connect their messaging channels, storefronts and payment providers to the platform.

Subscription software plans; TechCrunch reported the company was profitable with annual revenue above $1.5 million as of August 2024.

Traction

More than 1,000 business customers in 20 countries and over $1.5 million in annual revenue while profitable as of August 2024, growing 3.5x year over year; the company's site later cited over 1,500 companies in Latin America, a 4.7/5 Trustpilot rating, and the Android app reports over 10,000 downloads with a 2.9/5 rating across 77 reviews.

Latest developments

The platform has added AI "employees" for sales, support and appointment scheduling, automated WhatsApp campaign tooling and a Performance Hub for attributing sales to advertising campaigns; the Android app listing was updated 2026-09-01.