Tie

Tie, operated by Revenue Roll Inc. doing business as Tie, is a business-to-consumer marketing data platform for ecommerce and retail brands. The platform is organized around three products: Tie ID for identity resolution, which recognizes new and returning site visitors including those lost to expired cookies, cross-device browsing or the absence of a login; Tie Predict, which produces daily AI-driven shopper activity scores predicting who is likely to open, click or buy and feeds segmentation into Klaviyo; and Tie Priority, which optimizes email inbox placement so messages land in the primary tab rather than the promotions tab. Adjacent use cases listed by the company include website visitor identification, real-time B2C data enrichment, AI shopper segmentation, growing email lists, protecting deliverability and improving abandoned-cart recovery.

The underlying data layer draws on a consumer identity network the company says covers 280 million-plus US shopper identities, more than 25 billion identifying data points, 1,000-plus data sources and over 200 data points per consumer. Tie states its network is built on public, compliant and first-party data, that enriched visitors must opt in on the brand's own site, and that data on consumers who opt out is removed automatically; the site references CCPA compliance. Enrichment extends beyond web traffic to brands' existing first-party datasets such as CRM records, loyalty members and past purchasers.

The product integrates with commerce platforms including Shopify and BigCommerce and with email service providers including Klaviyo, Sendlane and Yotpo; customer testimonials also reference an Attentive integration for SMS flows. The company positions itself against Opensend and Wunderkind in published product comparisons.

Founding story

Three friends from NYU founded the company after observing that the decline of third-party cookies allowed the largest companies to adapt while smaller businesses were pushed toward untargeted advertising. Their backgrounds spanned digital marketing attribution, Google's data tracking systems, and growth strategy consulting at Accenture, and they set out to give businesses of all sizes access to data-driven marketing tools previously limited to large corporations.

Business model

Tie sells subscription software to ecommerce brands on annual contracts, billed monthly or annually, with usage denominated in credits — one credit reveals one website visitor or appends demographic and psychographic attributes to a shopper. Published tiers are Starter at $499/month for 300,000 credits per year, Growth at $1,499/month for 1.2 million credits per year, and Enterprise at $2,499/month for 3 million credits per year, with a 25% discount for annual payment (Starter at $375/month). All plans include unlimited users, ESP and platform integrations, audience filtering and complimentary email warming capacity (500,000 to 5 million sends); higher tiers add custom attribute selection, list appending, SSO and dedicated Slack support. New customers on monthly billing receive an opt-out window of 180 days (Starter) or 90 days (Growth, Enterprise) to exit the remaining annual contract.

Recurring subscription revenue from tiered monthly or annual plans tied to an allotment of credits consumed for visitor identification and data enrichment, with credits granted upfront under annual contracts.

Traction

The company reports brand adoption tripling year over year and use by hundreds of fast-growing B2C brands. Across its 100 largest brands from April 2024 to March 2025, Tie reports online sales up 3.1% and order volume up 2.8%. Brands using the platform are said to see an average 152% increase in email-able abandoned-cart audiences and over a 3% increase in online sales. Caraway's senior director of growth and ecommerce cited close to $1M in incremental sales in 2025. Customer testimonials on the company site cite figures including 4x ROAS and $110K+ incremental revenue, 40% of monthly anonymous visitors identified with 15x ROI, 75% primary-inbox placement, a 16% increase in abandonment revenue, and one account at $520,947 net revenue with 4,754 new orders and 80,000+ shoppers identified.

Latest developments

In September 2025 Tie announced a $10 million Series A led by Innovating Capital with participation from Stage 2 Capital, Hawke Ventures and angels including executives from Brex and Share Local Media, bringing cumulative funding to $17 million. Proceeds are earmarked for scaling AI engineering and product development, expanding ecosystem integrations with email service providers, commerce platforms and ad networks, deepening enrichment of brands' first-party data such as CRM records and loyalty members, advancing its compliance architecture, and tripling US headcount. The company is promoting Tie Predict, its shopper activity scoring product for pre-send targeting.