Mapmytalent
2 known investors
MapMyTalent provides career and course counselling for adolescents, parents, and teachers using behavioral science principles, offering guidance through counselling sessions, workshops, and online products. Operated by Sattava Edusys, it serves students across India in the education and career guidance sector.
Also known as MapMyTalent · MyTalent · Sattava Edusys Private Limited · Sattava Edusys Pvt. Ltd.
Founders & leadership
Investors · 2
Company profile
researched Aug 2026MapMyTalent, operated by Sattava Edusys Private Limited, is an Indian education company that provides career and course advisory services to adolescents and their parents and teachers. Its core offering, the MyTalent Program, is an online career and course advisory programme for students aged roughly 14 to 21 (elsewhere described as 13-18) that assesses aptitude, personality and interests and then recommends best-fit subjects, courses and careers together with a road map covering the required courses, entrance exams and colleges.
The assessment runs approximately two hours online and comprises an aptitude test (about 30 minutes) measuring in-born aptitudes, a personality test (about 50 minutes) mapping 28 personality traits, an interest test (about 30 minutes) in which the student explores close to 200 courses and careers, and a parental section (about 10 minutes) capturing parents' inputs. Students receive a MyTalent summary report and a more detailed report for parents and students; counsellors review each report against market conditions and the student's background to suggest three best-suited careers. Depending on the package purchased, buyers also receive telephonic, email or in-person counselling (in-person available at Gurgaon/NCR), forum participation and expert Q&A.
The website additionally hosts informational content on careers, entrance exams, courses after class 10 and 12, colleges in India, a blog and forums, expert talk videos and a media/photo gallery. The company frames its methodology on tested principles of behavioural sciences and states the programme was designed for the Indian education, economic, cultural and social context.
Founding story
Rohit Sehgal, an IIM alumnus with business management and leadership experience across large multinationals and start-ups who previously worked with an FDI private equity fund, co-founded the company with Dr. Anubhuti Sehgal, a PhD in Human Resource Management, and Dr. Itishree Mishra, a PhD in Applied Psychology. Rather than technologists seeking a problem, the founders came from the counselling domain: the two doctorate-holding co-founders had counselled students for over a decade and researched how to convert career counselling into a mass-deliverable product, which the team then brought online with technology.
Business model
The company sells assessment-and-counselling packages directly to students and parents, and has also distributed its programme through schools. Its listed MyTalent tiers range from a standard online report package at Rs. 1,190 to an in-depth package at Rs. 2,490 and an in-person counselling package at Rs. 4,490, with the assessment available free upfront and payment taken when the student chooses a package for reports and counselling. A referral programme allows students to obtain the programme at no cost. The company also runs a partner programme and has served corporate and institutional audiences through counselling sessions for employees' children.
Revenue comes from paid assessment-and-counselling packages priced per student, tiered by the depth of reporting and the mode of counselling included (online reports and Q&A, telephonic counselling, or in-person counselling), with schools and institutional partners as an additional channel.
Traction
By February 2014 the company reported more than 70,000 registered students, with a share converting to paid products, and work with close to 40 schools; the counselling team cited over 29,000 students counselled and over 80,000 man-hours of experience over the preceding decade. A co-founder's career guidance videos have surpassed 100,000 YouTube views. A third-party data platform lists FY23 revenue of ₹3.0 lakh or more and monthly web traffic of about 3,840 visits, down 49.39% over 30 days.
Latest developments
The company's website remains live in 2026 with the MyTalent packages, counselling services and content sections in operation under Sattava Edusys Pvt. Ltd. A startup data platform lists the company as private and bootstrapped with revenue of ₹3.0 lakh or more in FY23 and website traffic of about 3,840 visits, down 49.39% over the preceding 30 days.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
MapMyTalent operates in the Indian edtech career-guidance segment, where it competes with players such as MultipleNatures and MeraCareerGuide; coverage described it as relying on domain expertise and early traction to differentiate. It reported more than 70,000 registered students and work with close to 40 schools as of early 2014, and was backed by early-stage funds India Quotient and Kae Capital. More recent third-party data lists modest FY23 revenue and declining web traffic.
The company positions its distinguishing factor as accumulated counselling domain expertise converted into a standardised, mass-deliverable product: it cites over 80,000 man-hours of counsellor experience and more than 29,000 students counselled over a decade, and describes itself as an initiative of IIT and IIM alumni and PhDs. It emphasises a stated hierarchy of aptitude first, then personality, then interest, a proprietary assessment battery standardised over a large student set, human counsellor review of each report, and design tailored to the Indian education system. An investor characterised the company as having a talented team with a product already built at the time of investment.
Technology
The offering centres on a proprietary online assessment battery combining an aptitude test, a personality instrument mapping 28 traits, an interest inventory spanning close to 200 courses and careers, and a parental input section, delivered through a web platform that generates automated summary and detailed reports which counsellors then review. The assessments are described as standardised and tested over a large student sample and grounded in behavioural science, applied psychology and human behaviour research.
Go-to-market
The company started with a business-to-business model selling through schools and later added a direct-to-consumer online channel. Distribution also includes workshops and seminars, media partnerships (representing MapMyTalent as a knowledge partner with Times of India and NavBharat Times for seminars and workshops), print columns in Dainik Bhaskar and Amar Ujala, a television career programme on News World India, YouTube career guidance videos, tie-ups with organisations such as DLF Foundation, Hero MotoCorp and Honda Motorcycle and Scooter India for employees' children, plus a partner programme, a referral discount scheme and a try-now-pay-later assessment flow.
Students in their early teens to early twenties (stated as ages 14-21, and elsewhere 13-18) choosing subjects, courses and careers, together with their parents and teachers; schools that deploy the programme for their students; and organisations arranging career counselling for employees' children.
Geography
Operations are centred in India, with in-person counselling offered at Gurgaon/NCR and counselling sessions conducted in schools across the country, including DPS Dwarka New Delhi, Sardar Patel Vidyalaya New Delhi, DPS Panipat Refinery, DPS Amritsar, Saupins School Chandigarh, Chinar School Alwar, and Army Public Schools at Ambala, Gwalior, Kirkee and Jammu, as well as schools in Dehradun. A co-founder has also conducted career counselling sessions for students in Kuwait through an association with St Thomas Mar Thoma Church, Salmiya.
History
The company behind MapMyTalent, Sattava Edusys Private Limited, is recorded as founded in 2010. The founding team had provided career counselling for more than a decade before productising the service, first selling to schools from around 2012 and adding a direct online consumer channel about six months before February 2014, by which point it reported more than 70,000 registered students and work with close to 40 schools. Early-stage investors India Quotient and Kae Capital came on board, with India Quotient describing its main contribution as taking the product online and scaling it. As of 2026 the site remains live under Sattava Edusys Pvt. Ltd., while a data platform lists FY23 revenue of ₹3.0 lakh or more and classifies the company as bootstrapped.
Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 3
by search overlapCompanies competing with Mapmytalent for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 2
launches, deals, and filingsPress coverage reported the company had been backed by Anand Lunia's India Quotient and Sasha Mirchandani's Kae Capital; no amount was disclosed. The company also lists both funds as investors on its own site.
MapMyTalent began with a B2B model selling to schools around early 2012 and entered B2C online retail roughly six months before February 2014, working with close to 40 schools.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 7
primary sources listed
- Mapmytalentmapmytalent.in · web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Mapmytalent do?
- Indian edtech offering aptitude, personality and interest assessments with expert career and course counselling for students aged 13-21.
- Who founded Mapmytalent?
- Mapmytalent was founded by Dr. Anubhuti Sehgal, Rohit Sehgal.
- Who are Mapmytalent's investors?
- Mapmytalent's investors include India Quotient, Kae Capital.