Magic School

MagicSchool (Magic School, Inc.) operates an AI platform built for K-12 education, serving three user groups: district and school leaders, teachers, and students. For teachers, the platform provides more than 80 generative-AI tools covering lesson planning, worksheet and presentation generation, rubric creation, multiple-choice quiz building, academic content generation, IEP and behavior-intervention plan drafting, class newsletters, and writing feedback. For students, it offers more than 50 teacher-guided tools including a research assistant, quiz practice, character chatbots, an AI learning assistant, and custom classroom chatbots, positioned around building AI literacy rather than replacing student thinking. For districts, the product adds enterprise security, data dashboards, district-customized tools, moderation settings, structured rollout, and professional development.

The company markets compliance with FERPA, COPPA, GDPR, and SOC 2 Type 2, states that student and teacher data is not used to train AI models and is stored in the United States, and applies an education-specific moderation layer to tool outputs. The platform integrates with Google Docs, Google Classroom, and Canvas. Alongside the software, MagicSchool publishes case studies, webinars, certification courses, and professional development materials for educators.

Founding story

MagicSchool was founded in 2023 in Denver, Colorado by Adeel Khan, a Columbia graduate who had worked as a teacher and principal. According to a 2024 profile, Khan encountered the capabilities of large language models while using GitHub Copilot to code and concluded the technology could be applied to education, particularly to reduce the workload of K-12 teachers, a group the profile cites as 44% burnt out in the US.

Business model

Freemium SaaS. A free tier gives teachers access to the tool library; a paid consumer tier (MagicSchool Plus) was priced at $12.99 per month or $99.96 per year and adds unlimited generations, unlimited student rooms, one-click LMS exports, and early feature access. An enterprise tier is sold to schools and districts and adds moderation and monitoring, product analytics, compliance features (GDPR, FERPA, COPPA, Ed-law 2D), single sign-on, dedicated support, and district-specific customization with volume-based pricing.

Subscription revenue from individual educator subscriptions and from school- and district-level enterprise contracts priced by number of users, layered on a free teacher tier.

Traction

By mid-2024 sources reported over 2 million educators on the platform worldwide, more than 10,000 US schools, and partnerships with over 3,500 schools and districts, including Seattle Public Schools, KIPP Chicago Schools, and Laguna Beach Unified School District. Other named deployments include Hillsborough County Public Schools (7,000 educators), Aurora Public Schools, Eden Prairie Schools, and DCS. Company-reported outcome figures include 7-10 hours saved per teacher per week, 88% of teachers saying it helps them reach every learner, 71% reinvesting saved time in instructional planning, and 83% of school leaders saying it helps them navigate AI adoption.

Latest developments

Site content dated through 2026 describes back-to-school product releases ("MagicDrop") for administrators and teachers, an expanded catalog of 80+ teacher and 50+ student tools, district data dashboards, an AI instructional coach, and student-facing activities. The company reports recognition in 2026 from Fast Company (Most Innovative Companies), TIME 100 (10 Most Influential Education Companies), and LinkedIn (Top 50 Startups; top Denver startup), and states it is still early in building an "AI Operating System for Schools."