Madhive
463 employees on LinkedIn · 2 known investors
Find your way into Madhive
1,166 people in our graph share verified history with the Madhive team — schools, employers, funds. One of them is your warm intro.
Mounisha Anumoluunlockedknows Bob Hammond · together at Goldman Sachs (overlapped)
knows the team · via Talon
×4knows the team · via Goldman Sachs
knows the team · via Hewlett Packard Co.
knows the team · via University of Connecticut
knows the team · via Permutive
Madhive operates an advertising platform and demand-side platform (DSP) that provides campaign management and audience tools for local media sellers and agencies across screens. It focuses on connected TV and local advertising with capabilities for both targeting and reach.
Founders & leadership
JW
Jim WilsoninChief Executive OfficerHe has over 20 years of media and technology experience, including prior roles leading divisions and companies in gaming, music, television, and advertising, and serves on multiple corporate and nonprofit boards.
NH
Nicki Harkrider-ProbeyinChief Revenue OfficerNicki Harkrider-Probey served as Chief Revenue Officer at News-Press & Gazette and held a revenue leadership role at TEGNA focused on local media, with over thirty years of experience in media sales and revenue strategy across digital and broadcast channels. She is now Chief Revenue Officer at Madhive.
BH
Bob HammondinChief Technology OfficerHe has held software engineering, engineering management, and business development roles across startups and large companies, with experience in technical operations, cloud platforms, and M&A efforts.
MK
GM
Greg McCastleinChief Strategy OfficerHe previously held ad sales leadership roles across multiple media platforms including broadcast, cable, digital, and streaming at companies including AT&T AdWorks, Dstillery, CMG, Gray TV, and Fox Sports Net.
MK
Michael KistlerinChief Legal OfficerHe has expertise in corporate law, private equity, mergers and acquisitions, and securities law.
LV
Luke ValvanoinChief Financial Officer
Investors · 2
Funding
SEC filings, press & company announcements$300M disclosed across 1 of 2 rounds · 2023–2026
- $300MraisedJun 2023 · 2 sourcesSource ↗
Source: company announcements and press reports — follow each round's link for the claim.
Founder mafia
2 people who came through Madhive went on to found or lead other companies.
Competitors · 6
by search overlap
tvScientific245 shared keywordstvScientific offers a connected TV (CTV) advertising platform with real-time reporting that integrates with Google Analytics to track traffic, conversions, and return on investment from CTV ad campaigns. It is aimed at advertisers and marketers seeking to measure outcomes across their digital channels.
Vibe192 shared keywordsVibe provides streaming TV (OTT/CTV) advertising software that lets performance marketers create, target, optimize, and measure ad campaigns across 500+ channels. It serves businesses of all sizes with AI optimization, audience targeting, creative tools, and integrations with platforms like Klaviyo, Shopify, and Google Analytics.
MNTN183 shared keywordsMNTN provides self-serve software for connected TV advertising that enables brands to run television ads and measure performance across conversions, revenue, and site visits. The platform targets companies seeking simplified TV ad management comparable to search and social advertising.
Stackadapt157 shared keywordsStackAdapt is a programmatic advertising platform that uses machine learning and data science to help marketers and advertisers reach consumers. The company serves advertisers and brands globally with automated ad buying technology.
Simulmedia150 shared keywordsSimulmedia is an AI-powered TV advertising platform and managed services provider that helps advertisers and agencies plan, buy, and optimize campaigns across linear TV, streaming, and gaming. The company serves brands and advertising agencies seeking data-driven, efficient TV media buying with precision audience targeting.
AppsFlyer129 shared keywordsAppsFlyer's Measurement Suite provides marketing attribution, incrementality, revenue, and optimization measurement across mobile, web, CTV, and PC & console channels. It serves marketers who need unified cross-platform visibility into campaign performance and return on ad spend.
Companies competing with Madhive for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Madhive do?
- Madhive operates an advertising platform and demand-side platform (DSP) that provides campaign management and audience tools for local media sellers and agencies across screens. It focuses on connected TV and local advertising with capabilities for both targeting and reach.
- Who are Madhive's investors?
- Madhive's investors include Digital Currency Group, Goldman Sachs.
- How much funding has Madhive raised?
- Madhive has disclosed $300M raised across 1 of its 2 known rounds.