/Companies

Lytics

acquired by Contentstack

Portland, US · Founded 2012 · Delaware corporation · 8 known investors

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Acquired by Contentstack January 2025 · terms undisclosed — undisclosed · source ↗

Lytics is a customer data platform for building and using unified customer profiles. It is now part of Contentstack.

Founders & leadership

Lytics was founded in 2012 by Aaron Raddon and James McDermott.

ARAaron Raddon
Aaron RaddonCoFounder/CTO2011–2023Aaron Raddon held product management and engineering management roles in web application and software development before co-founding Lytics, a customer data platform for building unified customer profiles.
JMJames McDermott
James McDermottCEO/Co-Founder2013–2026CEO of Lytics, a customer data platform for unified customer profiles. McDermott is a technology executive with over 15 years of business experience.
DLDrew Lanenga
Drew LanengaCTO
DA
Dan AbelonNamed on SEC filing

Board

SIScott Irwin
Scott IrwinBoard directorFounder and Partner at Camber Partners
BQBrett Queener
Brett QueenerBoard directorManaging Director at Bonfire Ventures
ACAndrew Cleland
Andrew ClelandBoard directorManaging Director at Comcast Ventures
EBErik Benson
Erik BensonBoard directorManaging Director at Voyager Capital

Investors · 8

Reported raises · per SEC filings

Form D private placements

$55.3M disclosed across 3 rounds · 2014–2019

▶$34.6MraisedMar 2019 · 10 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Suken VakilDirector
  • Aaron RaddonExecutive Officer
  • Joyce BossExecutive Officer
  • Brett QueenerDirector
  • James McDermottExecutive Officer, Director
  • Andrew ClelandDirector
  • Erik BensonDirector
Offering amount
$34.6M
Amount sold
$34.6M
First sale
Jan 2019
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$13.7MraisedMay 2018 · 15 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Scott IrwinDirector
  • Aaron RaddonExecutive Officer, Director
  • Dan AbelonDirector
  • Brett QueenerDirector
  • Andrew ClelandDirector
  • James McDermottExecutive Officer, Director
  • Erik BensonDirector
Offering amount
$13.7M
Amount sold
$13.7M
First sale
Oct 2017
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$7MraisedNov 2014 · 12 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Aaron RaddonExecutive Officer, Director
  • Scott IrwinDirector
  • Brett QueenerDirector
  • Erik BensonDirector
  • James McDermottExecutive Officer, Director
  • Andrew ClelandDirector
Offering amount
$7M
Amount sold
$7M
First sale
Jun 2014
Incorporated
Corporation, Delaware, 2012
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

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In the news

Frequently asked questions

What does Lytics do?
Lytics is a customer data platform for building and using unified customer profiles. It is now part of Contentstack.
Who founded Lytics?
Lytics was founded by Aaron Raddon, James McDermott in 2012.
Who are Lytics's investors?
Lytics's investors include Comcast Ventures, Voyager Capital, JMI Equity, EPIC VENTURES, R/GA Ventures, Rembrandt Venture Partners, Bonfire Ventures, Two Sigma Ventures.
How much funding has Lytics raised?
Lytics has disclosed $55.3M raised across 3 rounds.
Who acquired Lytics?
Lytics was acquired by Contentstack.
Where is Lytics headquartered?
Lytics is headquartered in Portland, US.