Who founded Loopholes?

Loopholes was founded by Lior Root in 2022.

Who are Loopholes's investors?

Loopholes's investors include Techstars.

Where is Loopholes headquartered?

Loopholes is headquartered in San Diego, US.

Loopholes

Techstars '24

San Diego, US · Founded 2022 · 7 employees on LinkedIn · 1 known investors

Find your way into Loopholes

2,315 people in our graph share verified history with the Loopholes team — schools, employers, funds. One of them is your warm intro.

Rustyunlockedknows Lior Root · together at Techstars (overlapped)

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Loopholes scans ad copy, creatives, landing pages, websites, images, and videos for policy violations across platforms like Meta, Google, and regulatory bodies, helping high-risk advertisers in supplements, health, finance, and other regulated categories avoid approvals delays. The platform provides specific, actionable recommendations before campaigns launch.

AdTech Marketing Tech SaaS

Founders & leadership

Loopholes was founded in 2022 by Lior Root.

Lior Root Founder · Chief Executive OfficerLior Root founded Loopholes after 15+ years building and scaling companies, including three startups with one exit, a multi-million-dollar agency, and a Techstars-backed AI SaaS company. His background spans strategy, operations, marketing, and leadership in regulated industries including wellness and finance.

Investors · 1

Techstarslisted by TechstarsBoulder · $220K

How we know: the Techstars portfolio · Not right? Tell us

Competitors · 5

by search overlap

Taboola (NYSE: 2021)4 shared keywordsTaboola provides performance advertising technology that places ads on publisher media properties beyond search and social, using AI trained on publisher data and first-party audience targeting to drive conversions. It serves advertisers seeking measurable outcomes such as leads, sales, and return on ad spend.

Luthor4 shared keywordsLuthor automates compliance review for marketing campaign assets, flagging regulatory and policy issues before submission to compliance teams. The product serves regulated marketing teams in financial services and other compliance-heavy industries.

AdRoll3 shared keywordsAdRoll is a multichannel digital advertising platform that runs cross-channel ad campaigns, social advertising, and attribution for ecommerce and other marketers, using proprietary machine learning engines. It also offers AdRoll ABM (formerly RollWorks), an account-based marketing product for generating B2B pipeline through multi-channel advertising and go-to-market orchestration.

Kevel3 shared keywordsKevel provides API-based ad-serving and audience technology for retailers, marketplaces, and other commerce leaders to build and scale their own retail media networks. Its Retail Media Cloud combines ad decisioning, first-party data audience segmentation, and campaign management with ML and AI features.

Upcounsel3 shared keywordsUpCounsel offers an online platform for businesses to work with lawyers, providing tools for team messaging, document storage and e-signature, time tracking, and invoicing and payment management for legal engagements. It is aimed at companies managing their legal work and communication with attorneys.

Companies competing with Loopholes for the same Google search keywords, organic and paid, via search-intersection analysis.

Frequently asked questions

What does Loopholes do?: Loopholes scans ad copy, creatives, landing pages, websites, images, and videos for policy violations across platforms like Meta, Google, and regulatory bodies, helping high-risk advertisers in supplements, health, finance, and other regulated categories avoid approvals delays. The platform provides specific, actionable recommendations before campaigns launch.
Who founded Loopholes?: Loopholes was founded by Lior Root in 2022.
Who are Loopholes's investors?: Loopholes's investors include Techstars.
Where is Loopholes headquartered?: Loopholes is headquartered in San Diego, US.