Liv

LIV develops video capture technology for extended reality (XR) applications. Its software lets players and creators spawn in-game cameras, take screenshots, record video and live stream from inside Unity and Unreal Engine applications running on standalone Meta Quest headsets and on PCVR through SteamVR. The company describes itself as an XR camera technology company and as the official capture solution for Meta Quest.

The product has two sides. Developers integrate the free LIV SDK (available for Unity and Unreal, plus custom engines) to make their titles "LIV-ready" and to give their players native recording, streaming and sharing tools. Creators use the LIV app, distributed free on Steam, which provides Mixed Reality Capture — compositing a camera or webcam feed of the player into the game, typically with a green screen — as well as avatar representation using .VRM or .avatar files with full-body tracking and Vive face tracker support, StreamerKit for reading Twitch and YouTube chat and alerts inside the headset, and a first-person stabilizer that smooths shaky headset footage and works with most SteamVR titles without SDK integration. Mixed reality and avatar features require developer-side SDK integration on Steam titles, while Quest native games rely on Oculus mixed reality capture capabilities that LIV hooks into. LIV also cites a proprietary 3D overlay system built for performance in headset.

Studios that have shipped LIV camera integrations include Twisted Barrel (Tactical Assault VR), Gorilla Tag and Mighty Coconut (Walkabout Mini Golf), and LIV has run experiments with Beat Saber. Support resources include a helpdesk, documentation, a Discord community and a YouTube tutorial channel.

Founding story

LIV was founded in 2016 with the stated mission of making it easy to capture, stream and share videos with friends, family and fans, based on the view that the camera can change how the next generation of players and creators create, share and communicate. Co-founder AJ Shewki, a former competitive gamer known as "Dr Doom," described the founding premise as the absence of tools for creating content in VR and the lack of a shareable content format that conveys the experience of being in VR; the team framed itself as former competitive gamers and VR streamers solving their own problems.

Business model

B2B and creator-facing distribution: developers embed the LIV SDK into their games and creators use the LIV app, both offered free of charge, with LIV positioned as an infrastructure layer for in-app video capture and streaming. A third-party profile characterizes the model as licensing of SDKs and associated services to developers and content creators, with individual and enterprise offerings.

A third-party asset profile states LIV generates revenue primarily through licensing its software development kits and associated services to developers and content creators, with pricing tailored to creators and developers across individual licenses and enterprise solutions; the company's own site markets the SDK and creator app as free.

Traction

LIV states its SDK runs in apps with millions of monthly active users, and shipped integrations are cited by Twisted Barrel (Tactical Assault VR), Gorilla Tag and Mighty Coconut, which added the LIV camera for its 34th Walkabout Mini Golf course. Earlier audience-interaction experiments run with Beat Saber were reported to produce 700% higher revenue per minute in the first two weeks, settling at 300% higher revenue per minute after 120 days.

Latest developments

The website and blog remained active through 2025, with posts dated September and October 2025 covering an explainer of the LIV toolset and a LIV-powered broadcast presentation of the VR title Blaston. The site markets LIV as the official solution for Meta Quest, with SDK downloads and documentation for Unity and Unreal and a developer dashboard.