Who founded Little Passports?

Little Passports was founded by Amy Norman, Stella Ma in 2011.

Who are Little Passports's investors?

Little Passports's investors include Astia, Next Play Ventures.

How much funding has Little Passports raised?

Little Passports has disclosed $3.2M raised across 2 rounds.

Where is Little Passports headquartered?

Little Passports is headquartered in San Francisco, US.

Little Passports

San Francisco, US · Founded 2011 · California corporation · 2 known investors

Find your way into Little Passports

688 people in our graph share verified history with the Little Passports team — schools, employers, funds. One of them is your warm intro.

Rajan Mehraunlockedknows Amy Norman · together at eBay (overlapped)

×2knows the team · via The Wharton School

×2knows the team · via McKinsey

×2knows the team · via eBay

×2knows the team · via YPO

×2knows the team · via Mount Holyoke College

Little Passports is a direct-to-consumer children's subscription brand that ships monthly activity kits with hands-on projects, stories, stickers, and activity books focused on geography, culture, science, and art. Its products target children age 3 and up, with age-tiered subscriptions covering world cultures, animals, cooking, and STEM learning.

Consumer Direct to Consumer EdTech

Founders & leadership

Little Passports was founded in 2011 by Amy Norman and Stella Ma.

Amy Norman inFounder and CEO2009–2022Amy Norman founded Little Passports, a children's subscription box company focused on geography and culture education, which she grew to over 15 million units shipped before its sale; she previously worked in strategy and operations roles at McKinsey, KPMG, and eBay.

Stella MaCo-founder

Board

Aldo ManziniBoard director

Tyler HeadBoard director

Jennifer DulskiBoard director

Sheri AndersonBoard director

Investors · 2

AstiaSilicon Valley

Next Play VenturesMenlo Park · $100K – $5M

Reported raises · per SEC filings

Form D private placements

$3.2M disclosed across 2 rounds · 2014–2015

▶$1.4MraisedJun 2015 · 24 investors · Other

Rule 506(b)

Officers, directors & promoters on the filing

Aldo ManziniDirector
Tyler HeadDirector
Amy NormanExecutive Officer, Director
Jennifer DulskiDirector
Sheri AndersonDirector
Stella MaExecutive Officer, Director

Offering amount: $1.5M
Amount sold: $1.4M
First sale: Jun 2015
Incorporated: Corporation, California, 2011
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

▶$1.8MraisedJul 2014 · 29 investors · Other

Rule 506(b)

Officers, directors & promoters on the filing

Amy NormanExecutive Officer, Director
Jennifer DulskiDirector
Sheri AndersonDirector
Stella MaExecutive Officer, Director
Aldo ManziniDirector

Offering amount: $1.8M
Amount sold: $1.8M
First sale: May 2014
Incorporated: Corporation, California, 2011
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

In the news

S.F.-based Little Passports acquired by N.Y. early education startup - San Francisco Business Timesbizjournals.com · Dec 2021

Little Passports' Founders Desperately Wanted VC Cash. Luckily They Got Zeroforbes.com · Nov 2016

Frequently asked questions

What does Little Passports do?: Little Passports is a direct-to-consumer children's subscription brand that ships monthly activity kits with hands-on projects, stories, stickers, and activity books focused on geography, culture, science, and art. Its products target children age 3 and up, with age-tiered subscriptions covering world cultures, animals, cooking, and STEM learning.
Who founded Little Passports?: Little Passports was founded by Amy Norman, Stella Ma in 2011.
Who are Little Passports's investors?: Little Passports's investors include Astia, Next Play Ventures.
How much funding has Little Passports raised?: Little Passports has disclosed $3.2M raised across 2 rounds.
Where is Little Passports headquartered?: Little Passports is headquartered in San Francisco, US.