Lightfield

Lightfield is an AI-native ("agentic") CRM startup based in San Francisco, founded by Keith Peiris (CEO) and Henri Liriani (President), who previously co-founded Tome, a generative-AI presentation/storytelling startup. Peiris and Liriani were described by TechCrunch as "former Instagram and Facebook product leads" when they launched Tome in March 2022 with $32.3M in funding (a $6.3M seed led by Greylock's Reid Hoffman in December 2021, plus a $26M Series A) from investors including Greylock and Coatue, alongside angel investors from Zoom, Airtable, and Adobe. Tome (legal entity: Magical Tome, Inc.) went on to raise a much larger round: SEC Form D filings show a 2023 offering of up to $43,000,000 (with ~$40.4M sold), with Keith Peiris, Henri Liriani, Dan Rose, Reid Hoffman, Seth Rosenberg, and Michael Mignano listed as related persons — consistent with public reporting that Tome's later round (~2023) was led by Coatue at a much higher valuation. Tome does not appear to have filed any further Form D after March 2023, and no public reporting was found definitively announcing its shutdown; industry chatter has long suggested Tome struggled to find durable product-market fit for AI presentation generation.

Sometime in 2024, Peiris and Liriani pivoted to building Lightfield, an AI-native CRM. The earliest evidence of Lightfield's existence is an Ashby job posting (Machine Learning Engineer, Staff) dated October 10, 2024, and the company's own careers copy states the product "launched in November" (interpreted as November 2024, since a January 2025 job posting already contains the same boilerplate) and that "over 5,000 companies have used Lightfield" since that launch, calling it "the fastest-adopted product in our category." A company blog post titled "Why we built Lightfield," authored by Keith Peiris & Henri Liriani and dated November 13, 2025, lays out the founding thesis: legacy CRMs (Salesforce, HubSpot, Dynamics) require manual data entry and only capture outcomes, not the reasoning behind them, causing founders to lose the deep customer understanding that made their early companies succeed as they scale. Lightfield's pitch is to build a continuously-updating "world model" of a company's customers — chronology, attribution, causality, and relationship state — derived automatically from calls, emails, and meetings, with AI agents operating on top of that memory to do sales and CS work rather than just record it.

Greylock is a confirmed, named investor: Greylock's own portfolio page (greylock.com/portfolio/lightfield) lists Lightfield as an active portfolio company, shows 'First Partnered: Seed,' and names Reid Hoffman and Seth Rosenberg as the Greylock people connected to the investment (continuing their prior relationship with the founders from Tome, where Hoffman personally led the seed round). A Lightfield job posting (via Ashby) independently states the company is "backed by Greylock, Lightspeed, and Coatue" — the same trio of Coatue and Greylock from Tome, joined by Lightspeed (Michael Mignano, who appears as a related person on Tome's 2023 Form D, later moved to Lightspeed Venture Partners as a partner, which may explain the Lightspeed connection, though this is not independently confirmed for Lightfield specifically). No public funding announcement, round size, dates, or valuation for Lightfield were found via SEC EDGAR full-text search (no Form D under 'Lightfield' or linking Peiris/Liriani to a new entity was located), TechCrunch, or general web search — the company appears to have raised at least a Seed round from Greylock plus Lightspeed and Coatue, but exact amounts and dates are not publicly disclosed as of this research (August 2026), so total_funding_usd and valuation are left null rather than estimated.

Business model

B2B SaaS; sells an AI-native/agentic CRM platform directly to early-stage and growth-stage startups (founder-led sales teams, sales/CS/RevOps teams) as a replacement for legacy CRM plus adjacent point tools (call recorder, sequencer, enrichment).

Usage-based / consumption pricing via 'credits' layered under tiered subscription plans: Starter (pay-as-you-go, $0.040/credit, 5,000 free credits, self-serve), Pro ($849/mo, 330,000 credits/yr, $0.030/credit), Growth ($1,999/mo, 850,000 credits/yr, $0.028/credit), and custom Enterprise plans; all tiers include unlimited seats.