Lifepack
Jakarta, ID · Founded 2020 · 29 employees on LinkedIn · 3 known investors
Lifepack is a modern pharmacy in Indonesia that provides digital and physical healthcare services including medication sales, prescription fulfillment, online doctor consultations, and health products for chronic and non-chronic conditions.
Also known as Apotek Lifepack · Lifepack.id · PT Indopasifik Teknologi Medika Indonesia
Founders & leadership
Lifepack was founded in 2020 by Natali Ardianto.
Investors · 3
Company profile
researched Aug 2026Lifepack (Lifepack.id) is an Indonesian digital and modern pharmacy operator that sells prescription drugs, over-the-counter medicines, supplements and medical devices, fulfils prescriptions, and offers online consultations with general practitioners and pharmacists. Its core focus is patients with chronic conditions such as diabetes, hypertension, heart disease and high cholesterol, for whom it offers a medication subscription/routine-refill program and specially designed packaging intended to reduce medication errors, paired with an app that reminds patients when to take doses and provides healthy-living guidance.
The company operates a "closed door" or warehouse-pharmacy model, in which stock and inventory are centralised in fulfilment pharmacies and dispatched to customers across Indonesia, rather than being held across many retail counters. At the time of its Series A it operated warehouse pharmacies in Jakarta and Surabaya, with a third in Bandung and a further seven in large Indonesian cities planned. Its website lists more than 10,000 original, BPOM-licensed medicine and supplement products, 24/7 online doctor consultation, delivery throughout Indonesia, and mobile apps on the Play Store and App Store; customer service hours are listed as 08:00–22:00 WIB daily. Lifepack is operated by PT Indopasifik Teknologi Medika Indonesia, a health-tech company based in the Graha Irama building in Kuningan, Jakarta, which also runs Jovee.id, a science- and AI-based supplement recommendation service distributed via Android, iOS and marketplaces including Shopee and Tokopedia.
Founding story
Lifepack was co-founded by chairman John Kwari and CEO Natali Ardianto. Kwari comes from a family with four decades in the pharmaceutical sector and previously established several pharmacies in Canada, while Ardianto is an Indonesian technology entrepreneur and computer science graduate of Universitas Indonesia who previously served as CTO at Urbanesia.com, Golfnesia, Tiket.com and Pluang, and co-founded the #StartupLokal community in 2010. Ardianto has described Lifepack as his first CEO role after about eleven years as a CTO, and says two of his earlier companies, Tiket.com and Urbanesia.com, were acquired.
Business model
Lifepack sells medicines, supplements and health products directly to consumers through its website and mobile apps, fulfilling orders from centralised warehouse pharmacies and delivering nationwide in Indonesia. Beyond one-off purchases, it offers a routine-medication priority/subscription program for chronic-disease patients and provides doctor and pharmacist consultations, positioning itself as an omnichannel service combining online channels with modern pharmacy outlets in major cities.
Revenue derives from the sale of prescription drugs, over-the-counter medicines, supplements and medical devices, including recurring refills for chronic-condition patients, with medicines offered at competitive prices and shipping subsidies; consultation services with doctors and pharmacists are provided through its platform.
Traction
The company reports more than 10,000 original medicine and supplement products, 24/7 online doctor consultation, and delivery across Indonesia; an organisational directory lists headcount in the 51–200 range. Growth was attributed in funding coverage to pandemic-driven adoption of digital health services, 2020 Indonesian regulatory updates permitting online prescribing, and a digitally literate middle-class youth population.
Latest developments
The company's site now markets teleconsult, telemedicine and telecare offerings alongside pharmacy fulfilment, promotes its mobile app for prescription refills, appointment booking and order tracking, and references a related service, Manadok.id, offering 24/7 on-call doctors. Modern Lifepack pharmacy outlets are described as operating in Jakarta, Bandung and Surabaya.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Lifepack positions itself as a digital pharmacy addressing a fragmented Indonesian pharmaceutical supply chain in which patients often visit multiple pharmacies to fill prescriptions. Coverage of its funding cited company projections that Indonesia's pharmaceutical market could approach US$20 billion by 2025 while online pharmacy accounted for only about 3.5% of that market. Its investor Golden Gate Ventures has also backed other Southeast Asian health-technology companies including Medigo, Alodokter and Hanna Life Technologies.
The company differentiates through a closed-door, centralised warehouse-pharmacy model that concentrates inventory to improve drug availability and breadth, specialised packaging designed to reduce medication errors, app-based adherence reminders, and a subscription approach to routine chronic medication. It combines these with in-house certified pharmacists in customer service who advise chronic-disease patients and a single portal through which doctors can provide long-term remote care.
Technology
Lifepack operates consumer mobile applications for iOS and Android alongside its website, supporting prescription refills, appointment booking and order tracking, and states international data-security certification. Its packaging is engineered to prevent medication errors and the app functions as a dose reminder and health-content channel. The operating company applies artificial intelligence and data science within its sister product Jovee for supplement recommendations, and its engineering team publishes internal tooling such as Metabase migration and environment-variable comparison utilities.
Go-to-market
Distribution is direct-to-consumer through the lifepack.id website and mobile apps, supported by nationwide delivery from warehouse pharmacies, WhatsApp and email customer service, and health-education content articles on its site. The company has added physical modern pharmacy locations in Jakarta, Bandung and Surabaya to complement online channels, and lists career, affiliate and partnership programs. Its affiliated brand Jovee is additionally sold through e-commerce marketplaces such as Shopee and Tokopedia.
Primarily Indonesian patients with chronic conditions such as heart disease, hypertension, diabetes and high cholesterol — many of them older adults requiring repeat prescriptions — as well as general consumers buying over-the-counter drugs, supplements and health products for needs including pregnancy and children's health. The platform also serves doctors, who use it to deliver remote consultations and adjust prescriptions over time.
Geography
Headquartered in Jakarta, Indonesia, with offices at Graha Irama, Kuningan. It has operated warehouse pharmacies in Jakarta and Surabaya, added Bandung, and serves customers across all of Indonesia via delivery, with plans announced in 2022 for seven further branches in large Indonesian cities.
History
Ardianto states the business began operating in June 2019, while press coverage of its Series A describes the digital pharmacy as established in 2020 with the aim of providing affordable, quality medication in Indonesia. The company subsequently broadened from chronic-disease prescriptions into over-the-counter drugs and generic vitamins, built warehouse pharmacies in Jakarta and Surabaya, and raised a US$7 million Series A led by Golden Gate Ventures announced in August 2022, an investor described as having supported the company since its inception. It has since opened modern pharmacy locations in Jakarta, Bandung and Surabaya and expanded into teleconsultation, telemedicine and telecare services.
Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 2
by search overlap
Companies competing with Lifepack for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 2
launches, deals, and filingsLifepack announced a US$7 million Series A round led by Southeast Asian venture firm Golden Gate Ventures, to be used for expanding its warehouse-pharmacy network across Indonesian cities.
$7M source ↗
Following the Series A, Lifepack said a third warehouse pharmacy in Bandung would be inaugurated shortly, with seven additional branches planned in major Indonesian cities in addition to its existing Jakarta and Surabaya facilities.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 6
primary sources listed
- Lifepacklifepack.id · web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Lifepack do?
- Indonesian digital pharmacy delivering chronic-disease medication, prescriptions and online doctor consultations nationwide.
- Who founded Lifepack?
- Lifepack was founded by Natali Ardianto in 2020.
- Who are Lifepack's investors?
- Lifepack's investors include Golden Gate Ventures, Skystar Capital, Teja Ventures.
- Where is Lifepack headquartered?
- Lifepack is headquartered in Jakarta, ID.