Level
Redwood City, US · 2 known investors
Level designs smart home products that integrate technology unobtrusively into everyday life. The company creates connected home solutions for homeowners, focusing on practical convenience and elegant design.
Also known as Level Home · Level Lock
Founders & leadership
Investors · 2
Company profile
researched Aug 2026Level is a smart home hardware company based in Redwood City, California, that develops connected door locks designed to be visually indistinguishable from conventional lock hardware. Its product line consists of the Level Lock Pro ($349), described as its highest-specification model with Apple home keys support and door status detection; the Level Lock ($249), positioned as a compact smart deadbolt; and Level Bolt ($199), a retrofit component that converts an existing lock to a connected one while preserving the homeowner's existing exterior hardware and keys. Accessories and related products include Level Keypad and Level Connect.
The company's engineering approach centers on fitting motorized lock mechanisms into a very small footprint so the technology is concealed within the door. Level states it uses precision materials including stainless steel, brass, bronze and glass, and emphasizes quiet operation, an absence of loose wires or connectors between components, and a patented release mechanism enabling both motorized and manual operation. Marketed capabilities include remote key sharing with neighbors or guests, time-limited event passes, and an activity log showing who has entered and left.
Business model
Level sells smart lock hardware and accessories directly to consumers at published unit prices, with products offered for purchase through its website.
Product sales of smart locks (priced $199-$349) and related accessories.
▸Full profile — market position, technology, go-to-market, geography
Market position
Level differentiates on form factor and design, positioning its locks as the smallest smart locks available and as retrofits that preserve a door's existing appearance and keys, rather than replacing visible hardware with bulkier connected units.
Technology
Level's locks use what the company calls "invisible technology": a compact precision-geared motor drive train housed inside the door hardware, a patented release mechanism supporting smooth motorized and manual operation, and a bolt tube able to contain a battery rated for up to a year of use. The company states it has been issued 10 distinct electro-mechanical patents. Products are described as BHMA AAA rated and tested to half a million operations. The Level Lock Pro supports Apple home keys and door status detection.
Go-to-market
Direct-to-consumer e-commerce via level.co, with per-product pages and online purchase, supplemented by product comparison tools.
Homeowners and residents seeking keyless or app-based access control, including those wanting to share access with family, neighbors, and guests.
Geography
Headquartered in Redwood City, California, United States.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 2
by search overlapCompanies competing with Level for the same Google search keywords, organic and paid, via search-intersection analysis.
▸Research sources · 1
primary sources listed
- Levellevel.co · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Level do?
- Level designs minimalist smart locks that hide their electronics inside conventional deadbolt hardware.
- Who founded Level?
- Level was founded by John Martin, Ken Goto.
- Who are Level's investors?
- Level's investors include Lobby Capital, Perot Jain.
- Where is Level headquartered?
- Level is headquartered in Redwood City, US.