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LegitFit

Techstars '21

Cork, IE · Founded 2019 · 48 employees on LinkedIn · 3 known investors

LegitFit is gym and studio management software that helps fitness business owners streamline operations and administration. The platform serves fitness studios, gyms, and fitness professionals globally.

Founders & leadership

LegitFit was founded in 2019 by Ian O' Sullivan.

IO
Ian O' SullivaninFounder

Investors · 3

Competitors · 8

by search overlap
24 Hour Fitness829 shared keywords24 Hour Fitness operates a chain of gyms and fitness clubs offering memberships, classes, and training, along with the 24GO mobile app for accessing workout content and club check-in. It serves individual consumers across the United States.
Anytimefitness528 shared keywordsAnytime Fitness operates a franchise network of 24-hour gyms with 6,000+ locations, offering members personalized fitness plans, personal and group training, coaching, and app-based progress tracking. It serves individual consumers in the United States and Canada, with an integration for Apple Fitness+ access.
Zen Planner407 shared keywordsZen Planner is member management software for gyms, martial arts studios, and other fitness businesses, offering scheduling, billing and payments, membership and class management, staff management, AI-driven marketing and CRM, a branded member app, and fitness-focused business insurance. It serves fitness studio owners managing single or multiple locations.
Puregym352 shared keywordsPureGym operates a chain of over 450 fitness gyms offering contract-free monthly memberships with access to gym facilities, group classes, and personal training. It serves individual consumers, with most locations offering 24/7 access and a companion mobile app.
MindBody347 shared keywordsMindbody provides software and a consumer app platform for fitness, beauty, and wellness businesses to manage operations, attract clients, and book classes and appointments. The platform connects thousands of wellness businesses globally with consumers.
Crunch311 shared keywordsCrunch operates fitness gyms offering group fitness classes, free weights, machines, cardio equipment, and personal training. It promotes a "no judgments" philosophy aimed at a broad, inclusive membership base.
Fitness Connection298 shared keywordsFitness Connection operates gyms offering strength equipment, studio classes, and amenities such as sauna and turf areas, along with a mobile app for check-in, class booking, and progress tracking. It positions itself as a lower-cost gym option for general fitness consumers.
ClassPass278 shared keywordsClassPass, based in New York City, runs a subscription service that gives members access to fitness classes and wellness appointments across many independent studios and gyms. The platform connects consumers with providers while helping those providers fill unused capacity.

Companies competing with LegitFit for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Frequently asked questions

What does LegitFit do?
LegitFit is gym and studio management software that helps fitness business owners streamline operations and administration. The platform serves fitness studios, gyms, and fitness professionals globally.
Who founded LegitFit?
LegitFit was founded by Ian O' Sullivan in 2019.
Who are LegitFit's investors?
LegitFit's investors include Business Venture Partners, Delta Partners, Techstars.
Where is LegitFit headquartered?
LegitFit is headquartered in Cork, IE.