LegitFit
Techstars '21Cork, IE · Founded 2019 · 48 employees on LinkedIn · 3 known investors
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Wesley Barrowunlockedknows Ian O' Sullivan · together at Techstars (overlapped)
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LegitFit is gym and studio management software that helps fitness business owners streamline operations and administration. The platform serves fitness studios, gyms, and fitness professionals globally.
Founders & leadership
LegitFit was founded in 2019 by Ian O' Sullivan.
IO

Ian O' SullivaninCo-Founder and Chief Commercial Officer commercialIan O'Sullivan is founder of LegitFit, a gym and studio management platform that helps fitness professionals handle bookings, payments, and client communications. He participated in the IGNITE Innovation Programme and has secured funding to support the company's development.
Investors · 3
Funding
SEC filings, press & company announcements- Undisclosed amountseed funding roundSep 2022Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Competitors · 9
by search overlap24 Hour Fitness829 shared keywords24 Hour Fitness operates a chain of gyms and fitness clubs offering memberships, classes, and training, along with the 24GO mobile app for accessing workout content and club check-in. It serves individual consumers across the United States.
Anytimefitness528 shared keywordsAnytime Fitness operates a franchise network of 24-hour gyms with 6,000+ locations, offering members personalized fitness plans, personal and group training, coaching, and app-based progress tracking. It serves individual consumers in the United States and Canada, with an integration for Apple Fitness+ access.
Planetfitness523 shared keywordsPlanet Fitness operates and franchises fitness centers that offer low-cost memberships starting at $15 per month in a non-intimidating environment, primarily serving members across various fitness levels and socioeconomic backgrounds through approximately 2,900 clubs generating over $1.3 billion in annual revenue.
Zen Planner407 shared keywordsZen Planner provides all-in-one business management software for fitness studios and gyms, featuring membership management, class scheduling, payment processing, and member communication tools. The platform is designed to help fitness business owners operate and grow their studios.
Puregym352 shared keywordsPureGym is the largest gym operator in the UK that offers personal training services, gym memberships, and operates fitness facilities. The company provides support and business tools for personal trainers and gym managers through a platform called PT Connect.
MindBody347 shared keywordsMindbody provides software and a consumer app platform for fitness, beauty, and wellness businesses to manage operations, attract clients, and book classes and appointments. The platform connects thousands of wellness businesses globally with consumers.
Crunch311 shared keywordsCrunch is a fitness community that welcomes members of all backgrounds and fitness levels without judgment. The company focuses on creating an inclusive, fun culture centered around exercise and wellness.
Fitness Connection298 shared keywordsFitness Connection operates gyms offering strength equipment, studio classes, and amenities such as sauna and turf areas, along with a mobile app for check-in, class booking, and progress tracking. It positions itself as a lower-cost gym option for general fitness consumers.
ClassPass278 shared keywordsClassPass, based in New York City, runs a subscription service that gives members access to fitness classes and wellness appointments across many independent studios and gyms. The platform connects consumers with providers while helping those providers fill unused capacity.
Companies competing with LegitFit for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does LegitFit do?
- LegitFit is gym and studio management software that helps fitness business owners streamline operations and administration. The platform serves fitness studios, gyms, and fitness professionals globally.
- Who founded LegitFit?
- LegitFit was founded by Ian O' Sullivan in 2019.
- Who are LegitFit's investors?
- LegitFit's investors include Business Venture Partners, Delta Partners, Techstars.
- Where is LegitFit headquartered?
- LegitFit is headquartered in Cork, IE.






