LegitFit

LegitFit develops business management software for gyms, fitness and wellness studios, CrossFit boxes, leisure centres, hotels and independent fitness professionals. The platform covers the core administrative aspects of running a fitness business, including member management, class and appointment scheduling, payments, memberships and packages, client check-in, and communications. A website builder was added to help customers attract and convert inbound leads at manageable cost.

The product set includes timetable building for classes, 1:1 appointments and programmes; custom membership and package creation; check-in via QR code or integration with turnstiles; financial reporting; client health, progress, attendance and workout tracking; exercise programme design with blocks, sets, reps, weights and RPE plus video tutorials; automated and push notifications; staff hours, booking and payroll tracking; and integrations with CRMs, marketing tools and Zapier. Branded elements such as a branded member app, branded emails, coupons, a one-to-one message hub and broadcast SMS/email are also offered. A consumer-facing mobile app for iOS and Android lets members book classes, manage multiple memberships, set goals with their coach and check in.

The company states its mission as giving fitness professionals back time, and says its software saves customers up to €10,000 per year.

Founding story

LegitFit was founded in 2019 by Ryan O'Neill, Gearoid Collins and Ian O'Sullivan, who met as childhood friends through sport and school. The co-founders have described a shared appreciation for entrepreneurship and small business rooted in families who ran local businesses, and CEO Ryan O'Neill has characterised the company as having grown from "the seedling of an idea in college" into a revenue-generating business.

Business model

LegitFit sells subscription-based software to fitness businesses. Prospective customers book a live demo rather than a traditional free trial, after which the company handles account setup, data import from prior providers, training and onboarding, with support included in all plans.

Software sold to gyms, studios and fitness professionals, with pricing provided via a demo process; onboarding support and product training are included with all plans.

Traction

Since launching in 2019 the company reported customers across 15 countries and 5-star ratings across review sites at the time of its 2022 seed round, with ambitions to double its customer base within 12 months. Company-published data from customer visits in 2023 and 2024 cites a 403% increase in clients and a 27% increase in attendance for its customers. Published customer stories include a Pilates studio reporting 35% growth in 20 weeks, a studio reporting 3x growth in 2023, a gym opening a third location, and a gym adding more than 100 members in six months. The consumer app is rated 4.7 on the Apple App Store and 5 on Google Play according to the company.

Latest developments

The company reports customer-visit data spanning 2023 and 2024, the Cork Chamber Emerging Cork Company of the Year 2023 award, and a partnership with the PFCA. Recognition from G2, Software Advice, Capterra and GetApp is highlighted on the company site.