Legionfarm
YC W20San Francisco, US · Founded 2016 · 7 employees · Hiring · 6 known investors
LFCarry connects players with vetted professional players to complete game content such as raids, dungeons, ranked climbs, and seasonal challenges across 40+ live-service titles. The platform serves casual and competitive gamers seeking boosting, carry, and coaching services for games like Destiny 2, World of Warcraft, Call of Duty, and Valorant.
Also known as Legionfarm Group · LegionFarm Group · Rocket Games Entertainment Inc · Rocket Games Entertainment LLC · LegionFarm · Legionfarm Inc. · LFCarry
Founders & leadership· Y Combinator alumni (W20)
Legionfarm was founded in 2016 by Aleksei Beliankin-Bauer.
Investors · 6
Company profile
researched Aug 2026Legionfarm Inc. operates a marketplace that connects gamers with vetted professional players (described as top 1% pros) for coaching, carry/boosting and in-game companionship services in AAA titles such as World of Warcraft, Destiny 2, Call of Duty and Apex Legends. Founded in 2016 by Aleksei Beliankin-Bauer, the company built an in-house roster of screened PRO players rather than relying on an anonymous freelancer pool. It went through Y Combinator's Winter 2020 batch and is incorporated in Delaware.
Between 2022 and 2025 the company consolidated its boosting, carry and coaching offerings under the LFCarry consumer brand at lfcarry.com; legionfarm.com and most legacy subdomains redirect to an LFCarry landing page while Legionfarm Inc. remains the legal operator. Service catalogue pages cover Destiny 2 raid and dungeon carries, WoW Midnight, Mythic+ and Classic boosting, Call of Duty camo and ranked boosts, Warzone, Black Ops 7, Escape From Tarkov, Diablo 4, Path of Exile 2 and Marvel Rivals. Y Combinator positions the current product as an "AI workspace for professional gamers", with LLM-driven automation introduced from 2023 that the company says replaced more than 100 operations roles, alongside smart agents, real-time feedback, evaluations and community fine-tuning; delivery runs across two web platforms and five bots.
Founding story
Aleksei Beliankin-Bauer, born in Vladivostok and raised in a Siberian academic town, founded Legionfarm in 2016 as a professional video-game boosting service, deliberately building an in-house roster of vetted professional players instead of using an anonymous freelancer marketplace. He remains CEO and has worked full-time on AI for the company since 2023.
Business model
Consumer marketplace (B2C): customers order paid coaching, carry/boosting and companionship sessions in specific games, which are delivered by the company's vetted professional players; the platform intermediates ordering, communication and support. The company states it has created work for professional players (10,000+ jobs for pros per its Y Combinator profile), positioning the pro roster as the supply side of the marketplace.
Revenue comes from paid per-service orders for in-game carries, boosts and coaching sessions placed by gamers on the platform; the founder cites over $45M in cumulative sales.
Traction
Company site reports 70,000+ customers and 500,000+ orders delivered since 2016; the Y Combinator profile cites 250,000+ customers served and 10,000+ jobs created for pros; the founder cites over $45M in cumulative sales. Users are located in 50+ countries. Reported headcount varies by source: Y Combinator lists a team size of 7 and the founder says the company runs on three people plus AI agents, while a Built In profile lists 103 total employees.
Latest developments
The company's current focus is the LFCarry brand and an AI workspace for professional gamers, with LLM-driven automation introduced since 2023 replacing 100+ operations roles. As of a page update dated 2026-08-07, legacy legionfarm.com URLs redirect to an LFCarry landing page explaining the rebrand, and the company was hiring an AI Product Engineer (San Francisco/London/remote).
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Describes itself as the leading AI-powered marketplace for hiring elite professional gamers, differentiated from freelancer-style boosting sites; a Y Combinator W20 company backed by 20+ investors including Twitch co-founder participation. Overgear Limited filed a TTAB extension-of-time proceeding against Legionfarm Inc., indicating a trademark dispute with a competing boosting service.
In-house, vetted roster of professional players (top 1%) rather than an anonymous freelancer pool; breadth of AAA game coverage; and AI-driven operations that automate customer interaction and pro workflow, including sub-two-minute response times to service requests.
Technology
Two consumer web platforms plus five bots handle ordering and delivery. Since 2023 the company has built LLM-driven automation and an "AI workspace" for its professional players, including smart agents, real-time feedback loops, evaluation tooling and community fine-tuning; the founder states the company runs on three people supervising a fleet of AI agents.
Go-to-market
Direct-to-consumer online acquisition through the LFCarry website and game-specific service and guide hubs, supported by SEO-oriented legacy-domain redirects from legionfarm.com, a YouTube channel, public Trustpilot reviews, and press coverage (TechCrunch, Forbes). Pre-sale interaction is handled by pros or an AI assistant that replies within about two minutes.
Casual and competitive players of live-service AAA titles — including World of Warcraft, Destiny 2, Call of Duty, Apex Legends, Diablo 4, Escape From Tarkov, Path of Exile 2 and Marvel Rivals — who want raids, dungeons, ranked progress, camos or coaching completed or taught by professionals. Users span 50+ countries.
Geography
US-incorporated (Legionfarm Inc., Delaware; registered address in Wilmington, DE). Y Combinator lists the company's location as Los Angeles, CA, while Built In lists a San Francisco-area HQ in Redwood, California, with operating teams in Istanbul, Amsterdam and Singapore. Users come from 50+ countries; a job posting spans San Francisco, London and remote.
History
Founded in 2016 as Legionfarm. Participated in Y Combinator's Winter 2020 batch, which coincided with press coverage from TechCrunch and Forbes as the company expanded from carries into live coaching. In September 2021 TechCrunch reported a $6M Series A. From 2022 to 2025 the company consolidated products under the LFCarry brand, moving consumer traffic and orders to lfcarry.com while Legionfarm Inc. remained the legal operator; by 2026 legionfarm.com and retired subdomains redirect to an LFCarry landing page. From 2023 the company shifted to LLM-based automation and reduced its operations headcount.
Risks & controversies
Legionfarm Inc. was the defendant in a USPTO TTAB extension-of-time proceeding (case no. 90310760) brought by Overgear Limited, filed June 22, 2021 and since terminated. The company states it is not affiliated with or endorsed by game publishers, a structural risk for boosting and carry services. Public figures are inconsistent across sources (customers of 70,000+ vs 250,000+; headcount of 3, 7 or 103), and total funding is described only approximately (~$17.8M / $17M).
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 5
launches, deals, and filingsFrom 2023 the company introduced LLM-based automation and an AI workspace with smart agents, real-time feedback, evaluations and community fine-tuning; it states the automation replaced 100+ operations roles.
Between 2022 and 2025 the company consolidated boosting, carry and coaching services under the LFCarry brand at lfcarry.com, moving consumer traffic and orders there while Legionfarm Inc. remained the legal operator; legionfarm.com and retired subdomains now redirect to an LFCarry page.
TechCrunch reported that Legionfarm raised a $6 million Series A to pair professional gamers with amateurs.
$6M source ↗
Overgear Limited filed a USPTO Trademark Trial and Appeal Board extension-of-time case (no. 90310760) naming Legionfarm Inc. as defendant; the case status is terminated. Law firm listed: Eversheds Sutherland.
Legionfarm went through Y Combinator's Winter 2020 (W20) batch, coinciding with coverage from TechCrunch and Forbes of its pay-to-play-with-pro-coaches model.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- Legionfarmlegionfarm.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Legionfarm do?
- Marketplace, now branded LFCarry, where gamers hire vetted professional players for coaching, carry and companionship services.
- Who founded Legionfarm?
- Legionfarm was founded by Aleksei Beliankin-Bauer in 2016.
- Who are Legionfarm's investors?
- Legionfarm's investors include Afford.Capital, SLVC, Smart Partnership Capital, Vibe Capital, Y Combinator, ACE & Company.
- Where is Legionfarm headquartered?
- Legionfarm is headquartered in San Francisco, US.