Leadoo

Leadoo, operated by Leadoo Marketing Technologies (Leadoo MT) and now branded Leadoo AI, is a Finnish-founded software company selling a website conversion and customer experience platform. The core product set is organised into three parts: Conversion Kit, a set of conversational marketing tools using either AI-powered or pre-set conversational pathways (chatbots, live chat handover, interactive content) to engage visitors and capture leads; Conversion Insights, website visitor identification and analytics that show which companies visitors work for and how they use the site across their lifetime journey; and Conversion Experts, human specialists included in standard packages who help customers set up, integrate and optimise the platform, supported by agentic AI capabilities in the product.

The company positions the platform as a 24/7 digital sales assistant, arguing that roughly 95% of website traffic arrives passive or not purchase-ready, and that conversational guidance raises the share that converts. Use cases span lead generation, recruitment, customer support and on-site personalisation, with leads routed to sales teams either inside Leadoo or via CRM integrations. Earlier coverage described Leadoo primarily as a chatbot platform serving lead generation (about 80% of business) and customer service (about 20%), with bots designed, scripted, implemented and optimised as part of the service.

Leadoo AI is presented as part of an integrated family with Manago AI, an AI customer data and engagement platform for eCommerce, and Thulium AI, an omnichannel contact centre system for eCommerce and B2B. Privacy positioning is a stated element of the offering: the company describes the platform as fully GDPR-compliant, cookie-free and hosting data within the EU.

Founding story

Founder and CEO Mikael da Costa previously worked in recruitment marketing, running career sites for 120 medium-sized Finnish businesses, where he found the average conversion rate from an employer branding article to a job application was under 0.2%. He attributed this to the number of drop-off points between reading content and applying. Before founding Leadoo, an interactive employer branding article built for a Finnish company raised the conversion rate to 17%. The team initially expected Leadoo to be a niche recruitment tool but concluded the same drop-off problem applied to content marketing generally, and broadened the product into a lead generation and conversion platform.

Business model

B2B SaaS subscription sold to companies that want to convert more of their existing website traffic, with packaged tiers, published pricing, a free entry-level product (Leadoo Lite) and paid packages that bundle human 'Conversion Experts' support. Sister products Manago AI and Thulium AI extend the offering across eCommerce engagement and contact centre.

Recurring subscription revenue; the company reported approximately EUR 3 million in annual recurring revenue at the time of its Series A coverage.

Traction

Reported around 700 customers and approximately EUR 3 million in recurring revenue at the time of its Series A, roughly 65 employees (51-100 range), more than 100,000 tracked interactions daily, an average 41% increase in customer website conversion rates, and a 4.7/5 G2 rating with a 'Best Support' industry recognition. Named customers include Samsung and Sky TV.

Latest developments

The company has rebranded as Leadoo AI, introduced new pricing and packages and a free tier (Leadoo Lite), added agentic AI capabilities to the platform, and is now marketed jointly with Manago AI and Thulium AI as an integrated conversion and customer experience family.