Lazuli株式会社
Tokyo, JP · 3 known investors
Lazuli provides a product data platform that uses generative AI to collect, organize, and enrich product information for enterprises. The platform enables companies to centralize product master data in the cloud and automate data management to support business transformation and digital initiatives.
Also known as Lazuli Inc. · Lazuli株式会社
Founders & leadership
Investors · 3
Company profile
researched Aug 2026Lazuli株式会社 (Lazuli Inc.) is a Tokyo-based company whose main product is Lazuli PDP (Lazuli Product Data Platform), a platform for consolidating and structuring complex enterprise product data. The platform ingests product information arriving in mixed formats — Excel, CSV, PDF and images — and converts it into a reliable product master that can then be distributed automatically to e-commerce channels, PIM systems and AI agents. AI components handle structuring, category inference and attribute assignment, with attributes and tags aligned to industry ontologies, and a quality gate flags issues before output so that human review is limited to selected points. The company states that a deployment can be launched in as little as two weeks.
Alongside the product, Lazuli sells a "total service" offering in which a specialist team supports data preparation, custom development and operational adoption for customers with heavy business-specific requirements, complex legacy assets, or a need for strategic consulting. Other listed offerings include data structuring and "外食AIリサーチ" (AI research on the restaurant/food-service sector), and the site organises solutions by industry (e-commerce and marketplaces, retail, manufacturers and brands, wholesale) and by use case, including preparing for agentic commerce, unifying siloed internal data, standardising data formats, improving e-commerce product page quality and analysing POS data.
The website also offers a public demo in which users upload PDF or Excel files and receive structured product data, plus downloadable materials and proof-of-concept consultations.
Business model
Lazuli combines a software platform (Lazuli PDP), sold to enterprises for product master data management and distribution, with a professional-services layer covering data preparation, custom development and adoption support. Entry can start with a standard package for smaller brands and expand in stages.
Traction
Published customer cases include Beisia (2025), where Lazuli reports 12x e-commerce revenue, 120x growth in products listed online and an 80% reduction in master-management workload, and support for a Rakuten Shop of the Year award; Asahi Soft Drinks (2024), where 468 annual hours of product master registration work were reduced to zero; Asahi Breweries, for real-time analysis of restaurant POS data; Mega Sports (2023), which adopted Lazuli PDP to cut workload and targets doubling e-commerce revenue; and Waseda University's Faculty of Political Science and Economics, which used Lazuli's restaurant AI research service for price-index research.
Latest developments
As of 2025 the company was promoting a webinar on structuring product information from consumer-electronics catalogue PDFs, and published a Waseda University case study (July 2025) and a Beisia case study (June 2025).
▸Full profile — market position, technology, go-to-market, geography
Market position
Positions Lazuli PDP as the core platform for enterprise product data operations, sitting upstream of e-commerce, PIM and core systems and framed as infrastructure for agentic commerce.
Technology
AI-based ingestion and structuring of product information from Excel, CSV, PDF and image inputs, with automated category inference and attribute/tag assignment conforming to industry ontologies, quality gates applied before output, reusable pipelines that persist as team assets, and automated format conversion and delivery to e-commerce, PIM and core business systems as well as AI agents.
Go-to-market
Direct enterprise sales supported by downloadable materials, webinars (including a session on structuring product information from consumer-electronics catalogue PDFs), published customer case studies, a self-serve online demo for converting PDF/Excel files into structured product data, and proof-of-concept engagements.
Enterprises with complex product data operations, segmented on the company's site into manufacturers managing multiple sales channels (Rakuten, Amazon, own e-commerce, retailer e-commerce), distributors and retailers handling supplier files in inconsistent formats, and small-to-mid-sized brands and D2C companies that want to set up a product master and e-commerce channels quickly without a dedicated team. Named customers include retail, beverage and sporting-goods companies as well as an academic user.
Geography
Headquartered in Tokyo, Japan, with a Japanese- and English-language website and disclosed customers in Japan.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 6
launches, deals, and filingsCase study on Professor Ueda of Waseda University's Faculty of Political Science and Economics using Lazuli's restaurant AI research service to advance price-index research.
Beisia used Lazuli PDP for product master data supporting SKU expansion, SEO and customer data analysis, in connection with a Rakuten Shop of the Year award.
Lazuli promoted a webinar for the home-appliance industry on how to structure product information contained in catalogue PDFs.
Asahi Soft Drinks automated all product master registration work, reducing 468 annual hours across all areas to zero.
Asahi Breweries analysed restaurant POS data in real time to strengthen sales proposals.
Mega Sports adopted Lazuli PDP after reaching the limits of manual master data management, achieving workload reduction and targeting a doubling of e-commerce revenue.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 1
primary sources listed
- Lazuli株式会社lazuli.ninja · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Lazuli株式会社 do?
- Lazuli offers Lazuli PDP, an AI platform that consolidates and structures enterprise product data into trusted product masters.
- Who founded Lazuli株式会社?
- Lazuli株式会社 was founded by Seigen Hagiwara.
- Who are Lazuli株式会社's investors?
- Lazuli株式会社's investors include Coral Capital, Carbide Ventures, Global Brain.
- Where is Lazuli株式会社 headquartered?
- Lazuli株式会社 is headquartered in Tokyo, JP.