Laundr

Market position

Laundr competes in the online laundry pickup and delivery category alongside operators such as NoScrubs, which has raised over $4 million and serves six metro areas including Miami, and 2ULaundry, a venture-backed Charlotte-based company that raised a $20 million Series B and acquired Texas-based The Folde. Laundr's disclosed capital as of 2022 was $110,000, and its footprint is regional, concentrated in Central and North-Central Florida. Endeavor Miami noted that its 2023 EndeavorLAB cohort, which included Laundr, consisted of companies with product-market fit and minimum recurring revenue.

Laundr emphasizes that each customer's laundry is washed and dried in dedicated machines rather than combined with other customers' loads, that customer-specified washing preferences are honored, and that orders are returned folded within 24 hours with no subscription required and live order tracking and support. For laundromat partners, the company positions itself as supplying the driver network, route planning and customer-journey management while the partner retains its customers and focuses on laundry operations.

Technology

Customers book pickup windows through Laundr's website or mobile app, add pickup instructions and washing preferences, receive SMS notifications when a driver is en route and when the weighed order is priced, and track orders from pickup to delivery. Endeavor Miami describes the company as a vertical SaaS platform managing the full customer journey for laundromats.

Go-to-market

Laundr acquires consumers directly through its website and app, where pickups are booked and priced, supported by a published phone line and email for support. It markets vertical offerings for students, short-term rental hosts and small businesses such as gyms, salons, spas, restaurants and pet groomers, and gift cards. Supply is added through an inbound laundromat partnership funnel: prospective partners submit business details via a web form and the company responds within one to two business days. The company has also used pitch competitions and accelerator programs for visibility and investor access, winning PS27 Ventures' Jacksonville Black Founders Demo Day in 2022 and joining Endeavor Miami's EndeavorLAB cohort.

Households across Central and North-Central Florida, including busy families, students and professionals, plus short-term rental and Airbnb hosts and small businesses such as spas, gyms, salons, massage therapy and chiropractic or physical therapy practices, restaurants and pet groomers. On the supply side, the company targets independent laundromat owners seeking to add pickup and delivery.

Geography

Operations are concentrated in Central and North-Central Florida. The company's site highlights Gainesville, Ocala, Daytona Beach, DeLand, Ormond Beach and Mount Dora, and lists service areas including Orange City, South Daytona, Homosassa, Leesburg, Belleview, Palatka, Beverly Hills, DeBary, Williston, Eustis and Crystal River. The founders relocated to Miami in July 2022, and Endeavor Miami's 2023 cohort required participants to be headquartered in Florida.

History

Co-founders Kyle Lampkin and Michael Behfar, childhood friends, launched Laundr in 2018 in Gainesville, Florida. The company initially operated as an on-demand laundry service that partnered with DoorDash to collect, wash, fold and return laundry within 24 hours. In July 2022 Laundr won the inaugural regional Black Founders Demo Day pitch competition in Jacksonville organized by PS27 Ventures, at which point it had raised $110,000 and was in the market for a $2 million seed round intended to fund expansion into 20 cities over the following 18 months; the founders had moved back to Miami earlier that month. In 2023 Laundr was selected for Endeavor Miami's EndeavorLAB accelerator cohort for Black founder-led Florida companies, a program requiring demonstrated product-market fit and recurring revenue. The company currently trades as Laundr Inc. and serves households across Central and North-Central Florida.