Poplin

Poplin operates a personal laundry service platform in the United States, marketed as available in over 500 cities. Customers place orders through the company's app or website, entering a ZIP code to check availability, and independent providers the company calls "Laundry Pros" collect, wash, dry, fold and return the laundry. Pricing starts at $1 per pound in most cities, with pickup and delivery included at no additional cost; the site notes that roughly one hamper of laundry equals about 10 pounds.

Service options include a Standard tier with next-day return and an Express tier offering same-day or overnight turnaround. Customers can specify handling preferences such as delicate wash, hang drying (Standard service only, with customer-supplied hangers), hypoallergenic or unscented detergent, or supplying their own detergent and additives such as fabric softener, dryer sheets or bleach, none of which carry an extra fee. Laundry Pros stock detergent, dry on low-to-medium heat rather than high heat, wash on cold by default, and keep each order tagged and separated from other customers' laundry. A Poplin Protection Plan covers loss or damage up to $1,000 per order.

Business model

Poplin functions as a marketplace intermediary: it markets and takes laundry orders through its app and website and routes them to independent Laundry Pros who perform the washing, drying, folding and delivery. Laundry Pros are described as joining the platform over time (with listed start dates from 2022) and operating in local markets across the country.

Customers are charged by weight, starting at $1 per pound in most cities, with pickup and delivery included. Optional supplies are available in some areas for an additional fee, while handling requests such as hang drying or use of customer-supplied laundry products carry no extra charge.