Lace
Mountain View, US · 75 employees on LinkedIn · 2 known investors
Lace AI provides AI agents for home services and trades companies that answer inbound calls 24/7, book appointments in ServiceTitan, and follow up on unbooked leads via outbound calls and SMS. Its platform also delivers call-based revenue insights and CSR coaching to convert more calls into booked jobs.
Founders & leadership
BV
Boris ValkovFounder
Investors · 2
Funding
SEC filings, press & company announcements$40M disclosed across 1 round · 2026
- $40MraisedMar 2026 · 2 sourcesSource ↗
Source: company announcements and press reports — follow each round's link for the claim.
In the news
Frequently asked questions
- What does Lace do?
- Lace AI provides AI agents for home services and trades companies that answer inbound calls 24/7, book appointments in ServiceTitan, and follow up on unbooked leads via outbound calls and SMS. Its platform also delivers call-based revenue insights and CSR coaching to convert more calls into booked jobs.
- Who founded Lace?
- Lace was founded by Boris Valkov.
- Who are Lace's investors?
- Lace's investors include Horizon, Atomico.
- How much funding has Lace raised?
- Lace has disclosed $40M raised across 1 round.
- Where is Lace headquartered?
- Lace is headquartered in Mountain View, US.

