Lace
Mountain View, US · 75 employees on LinkedIn · 2 known investors
Find your way into Lace
597 people in our graph share verified history with the Lace team — schools, employers, funds. One of them is your warm intro.
Javier Solterounlockedknows Boris Valkov · together at VMware (overlapped)
×4knows the team · via Facebook
×7knows the team · via VMware
Lace AI provides AI agents for home services and trades companies that answer inbound calls 24/7, book appointments in ServiceTitan, and follow up on unbooked leads via outbound calls and SMS. Its platform also delivers call-based revenue insights and CSR coaching to convert more calls into booked jobs.
Founders & leadership
BV
Boris ValkovinCo-Founder & CEOBoris Valkov is an engineering leader with experience delivering software across multiple industries and managing geographically distributed teams. He has technical expertise in machine learning, distributed systems, software architecture, and enterprise Java platforms.
Investors · 2
Funding
SEC filings, press & company announcements$40M disclosed across 1 round · 2026
- $40MraisedMar 2026 · 2 sourcesSource ↗
Source: company announcements and press reports — follow each round's link for the claim.
In the news
Frequently asked questions
- What does Lace do?
- Lace AI provides AI agents for home services and trades companies that answer inbound calls 24/7, book appointments in ServiceTitan, and follow up on unbooked leads via outbound calls and SMS. Its platform also delivers call-based revenue insights and CSR coaching to convert more calls into booked jobs.
- Who founded Lace?
- Lace was founded by Boris Valkov.
- Who are Lace's investors?
- Lace's investors include Horizon, Atomico.
- How much funding has Lace raised?
- Lace has disclosed $40M raised across 1 round.
- Where is Lace headquartered?
- Lace is headquartered in Mountain View, US.