Lace was founded by Boris Valkov.

Who are Lace's investors?

Lace's investors include Horizon, LAUNCHub Ventures, Atomico, Future Ventures, Linse Capital, Nysnø Climate Investments, Vsquared Ventures.

How much funding has Lace raised?

Lace has disclosed $80M raised across 2 rounds.

Where is Lace headquartered?

Lace is headquartered in Mountain View, US.

Lace

Mountain View, US · 75 employees on LinkedIn · 10 known investors

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Lace AI provides AI agents for home services and trades companies that answer inbound calls 24/7, book appointments in ServiceTitan, and follow up on unbooked leads via outbound calls and SMS. Its platform also delivers call-based revenue insights and CSR coaching to convert more calls into booked jobs.

AI & Machine Learning SaaS Sales Tech

Founders & leadership

Boris Valkov Co-Founder & CEOBoris Valkov is an engineering leader with experience delivering software across multiple industries and managing geographically distributed teams. He has technical expertise in machine learning, distributed systems, software architecture, and enterprise Java platforms.

Investors · 10

Horizonlisted by HorizonMiami Beach

LAUNCHub Ventureslisted by LAUNCHub VenturesSofia · $324K – $3.2M

How we know: LAUNCHub Ventures's portfolio page · the VCSheet dataset · Not right? Tell us

AtomicoreportedLondon

How we know: funding news · techstartups.com · Not right? Tell us

Future VenturesreportedLos Altos · $1M – $10M

How we know: tamradar.com · Not right? Tell us

Linse CapitalreportedSan Juan

How we know: techstartups.com · Not right? Tell us

Nysnø Climate InvestmentsreportedStavanger

How we know: tamradar.com · Not right? Tell us

Vsquared VenturesreportedMünchen

How we know: tamradar.com · Not right? Tell us

Also in the syndicate · 3

M12NysnoSpanish Society for Technological Transformation

Funding

SEC filings, press & company announcements

$80M disclosed across 2 rounds · 2026

$40MraisedMar 2026 · 3 sources
Source ↗
$40MSeries AMar 2026 · 2 sources
Atomico (lead), Linse Capital, M12, Nysno, Spanish Society for Technological Transformation
Source ↗

Source: company announcements and press reports — follow each round's link for the claim.

In the news

Lace AI Raises $14M in Seed Fundingfinsmes.com · Apr 2025

Frequently asked questions

What does Lace do?: Lace AI provides AI agents for home services and trades companies that answer inbound calls 24/7, book appointments in ServiceTitan, and follow up on unbooked leads via outbound calls and SMS. Its platform also delivers call-based revenue insights and CSR coaching to convert more calls into booked jobs.
Who founded Lace?: Lace was founded by Boris Valkov.
Who are Lace's investors?: Lace's investors include Horizon, LAUNCHub Ventures, Atomico, Future Ventures, Linse Capital, Nysnø Climate Investments, Vsquared Ventures.
How much funding has Lace raised?: Lace has disclosed $80M raised across 2 rounds.
Where is Lace headquartered?: Lace is headquartered in Mountain View, US.