Fundraising Fox

Lace

Mountain View, US · 75 employees on LinkedIn · 2 known investors

Lace AI provides AI agents for home services and trades companies that answer inbound calls 24/7, book appointments in ServiceTitan, and follow up on unbooked leads via outbound calls and SMS. Its platform also delivers call-based revenue insights and CSR coaching to convert more calls into booked jobs.

Founders & leadership

BV
Boris ValkovFounder

Investors · 2

Funding

SEC filings, press & company announcements

$40M disclosed across 1 round · 2026

Source: company announcements and press reports — follow each round's link for the claim.

In the news

Frequently asked questions

What does Lace do?
Lace AI provides AI agents for home services and trades companies that answer inbound calls 24/7, book appointments in ServiceTitan, and follow up on unbooked leads via outbound calls and SMS. Its platform also delivers call-based revenue insights and CSR coaching to convert more calls into booked jobs.
Who founded Lace?
Lace was founded by Boris Valkov.
Who are Lace's investors?
Lace's investors include Horizon, Atomico.
How much funding has Lace raised?
Lace has disclosed $40M raised across 1 round.
Where is Lace headquartered?
Lace is headquartered in Mountain View, US.