Kula
San Francisco, US · Founded 2021 · 81 employees on LinkedIn · 6 known investors
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Kula is an AI-native applicant tracking system that combines sourcing, CRM, screening, scheduling, interview note-taking, and analytics into a single hiring workflow. It targets recruiting and talent acquisition teams from early-stage startups to enterprises, with built-in compliance and bias-aware hiring features.
Also known as Kula.ai
Founders & leadership
Kula was founded in 2021 by Achuthanand Ravi and Suman Kumar Dey.
Investors · 6
Funding
SEC filings, press & company announcements- Undisclosed amountPre-SeedJan 2022Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026Kula offers an AI-native applicant tracking system (ATS) that combines the stages of hiring into one workflow rather than adding features onto a conventional ATS. The product spans five stages: sourcing and CRM (built-in sourcing, candidate scoring, automated outreach, centralised candidate history), application tracking and screening (AI resume scoring, auto-generated candidate summaries, pass-through rate visibility, structured screening workflows), scheduling (smart scheduling, calendar syncing, automated reminders, workflow triggers), interviewing and evaluation (AI notetaker, auto-filled scorecards, interview summaries, structured feedback intended to reduce bias), and analytics (conversational analytics, pipeline visibility, hiring manager filters, built-in DEI tracking).
Kula positions itself against what it describes as fragmented recruiting tool stacks, manual copy-paste data entry between systems, and AI features that operate on incomplete or disconnected data. The company markets a structured migration path for teams switching from another system, including transfer of candidates, jobs, scorecards and historical data, guided onboarding and live training for recruiters and hiring managers, and ongoing human support. Its site states the product was built by recruiters.
Business model
Kula sells software to recruiting and talent acquisition teams, with packaging differentiated across startup, mid-market and enterprise segments; onboarding, migration and training support are offered alongside the product.
Traction
The website cites customer outcomes including roughly 30% cost reduction and faster hiring, a 60% increase in quality of hire, 66% faster hiring without sacrificing quality, and one customer making 10 hires in 30 days. Named references include Greg Russell, VP of Talent Acquisition, and Katie Potter, Director of Talent, the latter noting the ability to scale hiring without proportionally scaling recruiting overhead.
▸Full profile — market position, technology, go-to-market
Market position
Kula presents itself as a consolidated alternative to legacy applicant tracking systems and to multi-vendor recruiting stacks, serving companies from early-stage startups through enterprises.
Kula's stated differentiation is consolidation: sourcing, CRM, screening, scheduling, interview intelligence and reporting are native to one system instead of assembled from separate sourcing tools, notetakers, scheduling plug-ins and reporting add-ons, which the company argues gives its AI complete data to work from. It also emphasises built-in DEI tracking, structured bias-reducing feedback, compliance-ready documentation, and enterprise governance without heavy implementation overhead.
Technology
An AI-native ATS in which AI capabilities operate on a single unified data set rather than across integrated point tools: AI candidate ranking and fit scoring, AI resume scoring and auto-generated summaries, automated scheduling with calendar sync and workflow triggers, an AI interview notetaker that auto-fills scorecards and produces interview summaries, and conversational analytics that answer hiring questions without exports or BI tools.
Go-to-market
Direct sales and self-service inquiry through the company website, with tiered messaging for startup, mid-market and enterprise buyers, customer proof points and testimonials from talent acquisition leaders, and a structured switching program aimed at teams replacing legacy ATS platforms.
In-house recruiting and talent acquisition teams, segmented into startups hiring their first employees, mid-market companies scaling hiring volume across teams and hiring managers, and enterprises running hiring as a continuous, governed function across regions.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
In the news
Bissen, Sugimura each raise $100,000 in July for mayoral campaigns ahead of upcoming primary | Maui Nowmauinow.com · Jul 2026▸Research sources · 1
primary sources listed
- Kulakula.ai · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Kula do?
- Kula is an AI-native applicant tracking system that unifies sourcing, screening, scheduling, interviews and analytics.
- Who founded Kula?
- Kula was founded by Achuthanand Ravi, Suman Kumar Dey in 2021.
- Who are Kula's investors?
- Kula's investors include Norwest Venture Partners, Square Peg Capital, Together Fund, Global Founders Capital, iSeed, Venture Highway.
- Where is Kula headquartered?
- Kula is headquartered in San Francisco, US.