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Kickplan
Founded 2023 · 2 employees on LinkedIn · 3 known investors
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Kickplan provides monetization infrastructure that abstracts payment details from applications and lets growth and product teams build and test pricing, packaging, and usage-based billing models without backend changes. It captures product usage and value metrics as a source of truth and includes cancellation flow tooling aimed at reducing churn and driving expansion revenue.
Also known as Kickplan
Founders & leadership
Kickplan was founded in 2023 by Robert Graff and Will Clark.
Investors · 3
How we know: the VCSheet dataset · Not right? Tell us
How we know: the VCSheet dataset · Not right? Tell us
Company profile
researched Aug 2026Kickplan supplies a monetization and billing backend intended for growth-stage SaaS companies as an alternative to building the capability in-house. The product covers subscription billing, usage-based billing, add-ons, one-off charges and overages, active quota enforcement, feature access control, metrics instrumentation, trial management, and lifecycle automation including grandfathering and dunning.
The system synchronizes real-time product usage data and metrics from a customer's application into CRM or marketplace systems without requiring code, so that usage-based billing and customer usage visibility are available in those systems. Kickplan also offers AI-driven pricing and packaging optimization prompts and suggestions derived from customer usage metrics, with the aim of allowing pricing and packaging changes to be executed as a growth lever.
Business model
Kickplan builds and installs a monetization backend for its customers; the deployment is hosted in the customer's own cloud environment and owned by the customer, positioned as removing in-house development cost while retaining control.
▸Full profile — market position, technology, go-to-market
Market position
Positioned as a Stripe-replacing monetization engine for SaaS billing infrastructure.
Kickplan positions itself against in-house builds and against Stripe, emphasizing installation in weeks rather than months, deployment in the customer's own cloud with customer ownership, no-code data and metrics syncing to CRMs and marketplaces, and support for complex pricing structures.
Technology
A monetization engine handling subscription and usage-based billing, quota enforcement, feature access control, metrics instrumentation, trial management and lifecycle automation, with real-time data and metric syncing from the customer's application into CRM or marketplace systems and AI-driven pricing and packaging suggestions based on usage metrics.
Go-to-market
Growth-stage SaaS companies, and within them growth, product and engineering teams responsible for billing, pricing and packaging.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
▸Research sources · 1
primary sources listed
- Kickplankickplan.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Kickplan do?
- Kickplan provides a turnkey billing and monetization backend for growth-stage SaaS companies.
- Who founded Kickplan?
- Kickplan was founded by Robert Graff, Will Clark in 2023.
- Who are Kickplan's investors?
- Kickplan's investors include First Row Partners, Long Way Ventures, Cascade Seed Fund.