Kick Further

Kickfurther operates an inventory financing platform aimed at consumer packaged goods (CPG) brands. Rather than issuing a loan, the company arranges a consignment agreement: a community of "Buyers" on its platform funds a brand's inventory, and the brand repays as the goods sell. The company states it can fund up to 100% of a brand's inventory costs, with payment going directly to the brand's manufacturer or supplier, and that the arrangement does not appear on the brand's balance sheet as debt and does not require giving up equity.

Deals are structured as "Co-Ops" listed on the platform. According to the company, approval typically takes about 72 hours following review of a brand's financials, sales trajectory and inventory sell-through; once a deal goes live it usually funds within days, with same-day wires possible for urgent orders. Brands make no payments until they receive and begin selling the inventory, and repayment follows actual sales velocity rather than a fixed monthly schedule. Kickfurther also markets reimbursement for goods that a brand recently produced, and positions itself as one layer of a broader capital stack alongside equity and lines of credit. It maintains a partner network covering wholesaler relationships, inventory management and marketing.

Business model

Kickfurther intermediates between CPG brands needing inventory capital and a community of buyers who fund that inventory on consignment. Funds are disbursed to the brand's supplier, and the brand pays back as inventory sells.

Brands pay a funding fee based on the amount funded, plus a monthly consignment fee set by the marketplace according to the brand's financials and the deal duration. Pricing is tiered so that costs decline as a brand completes more deals, reducing its effective annualized rate.

Traction

The company reports more than one hundred million dollars in inventory funded and multiple deals per brand on average, with some brands funding more than 40 deals. One cited brand reported going live with its 16th Co-Op after funding well over $1,000,000, and another attributed an 89% record year in part to Kickfurther funding.