Fundraising Fox

Justifi

4 known investors

justifi.ai ↗

JustiFi provides embedded fintech infrastructure—payments, lending, BNPL, and insurance—for vertical SaaS platforms and franchise networks. The platform offers white-labeled tools with unified payment processing, AI-powered operational insights, and direct merchant data ownership without vendor lock-in.

AI & Machine LearningFintechSaaS

Founders & leadership

CKCasey Kipfer
Casey KipferCo-Founder & Chief Fintech Officer
JKJoe Keeley
Joe KeeleyCo-Founder & Strategic Advisor
CB
Charles BeelerDirector
JK
Justin KaufenbergExecutive Officer, Director
JF
Joseph FloydDirector
JH
Jeffrey HinckDirector
PZ
Peter ZugschwertExecutive Officer

Investors · 4

Crosslink CapitalSan Francisco · $1M – $9M
Rally Ventures Management, LlcMenlo Park · $100K – $4M
Blumberg CapitalreportedMiami · $500K – $5M
Gradient VenturesreportedSan Francisco · $100K – $10M

Reported raises · per SEC filings

Form D private placements
$6.2MraisedJul 2021 · 4 investors · Other
Rule 506(b)

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

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