Joylux
Seattle, US · Founded 2013 · Delaware corporation · 10 known investors
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Joylux develops a line of consumer products focused on women's intimate and pelvic floor health, created with input from an Ob-Gyn to address changes women experience post-delivery and with age. The company targets women seeking solutions for intimate wellness.
Also known as Joylux, Inc.
Founders & leadership
Joylux was founded in 2013 by Colette Courtion.
Investors · 10
Funding
SEC filings, press & company announcements$15.6M disclosed across 4 of 5 rounds · 2014–2024
- Undisclosed amountSeries ANov 2022Source ↗
▶$4.5MraisedDec 2024 · 79 investors · Other TechnologyRule 506(b)
- Sarah DorsettDirector
- Kathy FieldsDirector
- Colette CourtionExecutive Officer, Director
- Offering amount
- $4.5M
- Amount sold
- $4.5M
- Minimum investment
- $1
- First sale
- Sep 2024
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$6.3MraisedApr 2019 · 86 investors · Other TechnologyRule 506(b)
- Colette CourtionExecutive Officer, Director, Promoter
- Robert CrossDirector
- Richard BoxerDirector
- Peter WeissExecutive Officer
- Offering amount
- $14.1M
- Amount sold
- $6.3M
- Finders' fees
- $37.5K
- Placement agents
- Deltox, Inc.
- First sale
- Dec 2017
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$3.8MraisedJul 2016 · 24 investors · Other TechnologyRule 506(b)
- Colette CourtionExecutive Officer, Director, Promoter
- Robert CrossDirector
- Offering amount
- $4.5M
- Amount sold
- $3.8M
- First sale
- May 2015
- Incorporated
- Corporation, Delaware, 2013
- Federal exemptions
- 06b
▶$1000KraisedAug 2014 · 2 investors · Other TechnologyRule 506(b)
- Robert CrossDirector
- Colette CourtionExecutive Officer, Director, Promoter
- Offering amount
- $1000K
- Amount sold
- $1000K
- First sale
- Aug 2014
- Incorporated
- Corporation, Delaware, 2013
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Joylux is a women's health consumer products company whose portfolio centers on intimate and pelvic wellness for women navigating menopause and declining estrogen. Its flagship product is vFit, an at-home red-light device sold in two models, vFit and a co-branded Respin x Joylux version, positioned as a hormone-free approach intended to support vaginal strength, natural lubrication and intimacy. The company states vFit is designated by the FDA as a low-risk general health and wellness product, and cites a 2015 independent consumer study for its product claims.
Alongside the devices, Joylux markets a range of topical and intimate care items: JUICY LIKE A PEACH, described as an FDA-cleared vaginal hydration treatment powered by HPMC-5 ($59); LET'S SPIN intimacy gel ($45, with a $21 travel size); reliefHER vaginal hydration melts containing 15 mg of hyaluronic acid per melt (from $25); revitalizHER hydrating serum ($49); the soap-free SHEbar cleansing bar ($13); Photonic Gel for use with vFit sessions; and reusable applicators. Products are also grouped into bundles such as the vFit Starter Kit ($411) and various hydration and intimacy sets. Supporting content includes a free Joylux mobile app with menopause tips and tools, an on-site menopause phase quiz, and an educational blog ("univHERsity") covering topics such as red-light therapy power density and menopause hormone therapy.
Business model
Direct-to-consumer sales of devices, gels, serums, cleansing bars and bundled sets through the company's own online store, complemented by a "membHERship" pay-over-time plan that brings device pricing down to a starting point of $169. Free shipping is offered on listed products, and a free companion app provides menopause education and tools.
Product sales at published unit prices (roughly $10-$59 for consumables and accessories, with device bundles up to $411), discounted multi-product bundles, and installment-based membership payments for devices.
Latest developments
Joylux has introduced JUICY LIKE A PEACH, a vaginal hydration gel formulated with HPMC-5 and described as FDA-cleared, promoted as a new product on its site, and offers a co-branded Respin x Joylux vFit model recognized by Oprah Daily experts as the best pelvic health tool.
▸Full profile — market position, technology, go-to-market, geography
Market position
Positioned in the menopause and intimate wellness consumer category as a hormone-free alternative to hormone-based treatments, with editorial recognition from Oprah Daily experts for its pelvic health device.
Combination of an at-home red-light intimate health device with a matched line of pH-balanced topical intimate care products, hormone-free positioning, claimed FDA designations/clearances, cited independent consumer study data, and an accompanying menopause education app and phase quiz.
Technology
An at-home device (vFit) applying red-light therapy for vaginal and pelvic health, used with a companion Photonic Gel. Topical formulations include an HPMC-5-based vaginal gel that forms a moisture-retaining barrier, hyaluronic acid vaginal melts (15 mg per melt) and pH-balanced external care products. The company describes vFit as scientifically validated and FDA-designated as a low-risk general health and wellness product, and JUICY LIKE A PEACH as FDA-cleared. A free mobile app delivers menopause guidance and symptom-phase assessment.
Go-to-market
E-commerce storefront with product-solution and menopause-phase quizzes to route customers to products, educational blog content, customer testimonials, bundle promotions and discounting, and third-party editorial recognition (Oprah Daily experts naming Respin x Joylux vFit PLUS the best pelvic health tool).
Women in mid-life experiencing menopause-related changes, including vaginal dryness, reduced lubrication, pelvic health concerns and effects of declining estrogen, as well as those seeking hormone-free intimate wellness options.
Geography
The online store offers US and Canada storefront options; prices are listed in USD.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 5
by search overlap
Companies competing with Joylux for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 3
launches, deals, and filingsOprah Daily experts recognized the Respin x Joylux vFit PLUS as the Best Pelvic Health Tool.
Joylux offers its device in two models, vFit and a co-branded Respin x Joylux version.
Joylux promotes JUICY LIKE A PEACH as a new, FDA-cleared vaginal hydration treatment using HPMC-5 to form a moisture-locking barrier, priced at $59.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structureIn the news
▸Research sources · 1
primary sources listed
- Joyluxjoylux.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Joylux do?
- Joylux sells hormone-free intimate and pelvic health devices and personal care products for women in mid-life and menopause.
- Who founded Joylux?
- Joylux was founded by Colette Courtion in 2013.
- Who are Joylux's investors?
- Joylux's investors include Goddess, Houston Angel Network, J-Impact, Mindshift Capital, Next Wave Impact, Portfolia, Alliance of Angels, Gingerbread Capital and 2 more.
- How much funding has Joylux raised?
- Joylux has disclosed $15.6M raised across 4 of its 5 known rounds.
- Where is Joylux headquartered?
- Joylux is headquartered in Seattle, US.