Who founded Joopiter?

Joopiter was founded by Pharrell Williams in 2021.

Who are Joopiter's investors?

Joopiter's investors include Lightspeed Venture Partners.

How much funding has Joopiter raised?

Joopiter has disclosed $4.5M raised across 1 round.

Where is Joopiter headquartered?

Joopiter is headquartered in Beverly Hills, US.

Joopiter

Beverly Hills, US · Founded 2021 · Delaware corporation · 1 known investors

Find your way into Joopiter

93 people in our graph share verified history with the Joopiter team — schools, employers, funds. One of them is your warm intro.

Bret L. Bostwickunlockedknows Kellen Roland · together at University of Wisconsin-Madison (overlapped)

×10knows the team · via University of Wisconsin-Madison

knows the team · via Agoura High School

JOOPITER is a digital-first auction house, marketplace, and private sales platform for collectors, curators, and creators focused on rare objects and cultural artifacts. It combines curated sales with original storytelling around the items it offers.

Consumer E-commerce Marketplaces

Founders & leadership

Joopiter was founded in 2021 by Pharrell Williams.

Pharrell WilliamsFounder

Sanam AbbasTreasurer and Secretary

Kellen Roland inCEO2021–2023Kellen Roland has 18+ years of experience in consumer brands and retail, including roles leading US sales at Herschel Supply, building The NTWRK Agency (which was acquired), and serving as CEO of Joopiter. He currently leads GOOD GROUP, a venture studio focused on launching consumer brands at the intersection of culture and commerce.

Board

Andrew LeitchBoard director

Investors · 1

Lightspeed Venture PartnersMenlo Park · $1.7M – $87M

Reported raises · per SEC filings

Form D private placements

$4.5M disclosed across 1 round · 2022

▶$4.5MraisedNov 2022 · 4 investors · Other

Rule 506(b)

Officers, directors & promoters on the filing

Andrew LeitchDirector
Sanam AbbasExecutive Officer
Pharrell WilliamsDirector
Kellen RolandExecutive Officer, Director

Amount sold: $4.5M
Proceeds to insiders: $1.2M
First sale: Oct 2022
Incorporated: Corporation, Delaware, 2021
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Competitors · 10

by search overlap

StockX1297 shared keywordsDetroit-based online resale marketplace using a bid/ask model and authentication for sneakers, streetwear, watches and electronics.

Grubwithus1107 shared keywordsGOAT is an online marketplace for buying and selling sneakers, apparel, and collectibles from brands like Nike, adidas, and Air Jordan.

Poshmark, Inc.722 shared keywordsPoshmark is a fashion resale marketplace that enables individuals to buy and sell secondhand clothing and accessories through a mobile-first platform. The company operates a community-driven commerce model focused on sustainable fashion across the U.S. and Canada.

Nike659 shared keywordsNike is a sportswear and athletic equipment company that provides product recommendations and styling advice to help customers find and use Nike gear for sports and fitness activities.

Grailed502 shared keywords

Farfetch447 shared keywordsFarfetch is an online marketplace for luxury fashion, connecting customers with designer boutiques and independent retailers worldwide. The platform offers a curated selection of high-end clothing, shoes, bags, and accessories from established and emerging fashion brands.

Complex432 shared keywordsComplex is a media brand publishing editorial content and rankings across music, sneakers, sports betting, and pop culture, and produces ComplexCon, a live culture and lifestyle event. It serves a general consumer audience interested in youth culture and streetwear.

Highsnobsociety exit432 shared keywordsReproduction of Found is a Tokyo-based footwear label that sources and reproduces vintage military shoes and trainers using European factories that originally manufactured them in the mid-20th century. The brand distributes roughly 30 shoe models globally through approximately 150 stockists and collaborates with fashion labels on limited editions.

Stadium Goods415 shared keywordsStadium Goods runs a premium resale marketplace for sneakers and streetwear that are sold out or no longer available at traditional retailers, connecting buyers with items consigned by trusted sellers. It holds and pre-authenticates its entire inventory to guarantee products are genuine and unworn before shipping.

The Real Real x-tech-robotics308 shared keywordsThe RealReal is an online marketplace for authenticated luxury consignment, allowing consumers to buy and sell pre-owned designer clothing, accessories, jewelry, watches, and home goods.

Companies competing with Joopiter for the same Google search keywords, organic and paid, via search-intersection analysis.

Frequently asked questions

What does Joopiter do?: JOOPITER is a digital-first auction house, marketplace, and private sales platform for collectors, curators, and creators focused on rare objects and cultural artifacts. It combines curated sales with original storytelling around the items it offers.
Who founded Joopiter?: Joopiter was founded by Pharrell Williams in 2021.
Who are Joopiter's investors?: Joopiter's investors include Lightspeed Venture Partners.
How much funding has Joopiter raised?: Joopiter has disclosed $4.5M raised across 1 round.
Where is Joopiter headquartered?: Joopiter is headquartered in Beverly Hills, US.