Stadium Goods
Acquired1 known investors
Stadium Goods runs a premium resale marketplace for sneakers and streetwear that are sold out or no longer available at traditional retailers, connecting buyers with items consigned by trusted sellers. It holds and pre-authenticates its entire inventory to guarantee products are genuine and unworn before shipping.
Also known as Stadium Goods
Founders & leadership
Investors Β· 1
Company profile
researched Aug 2026Stadium Goods operates a resale and consignment marketplace for sneakers, apparel and collectibles that are sold out or otherwise unavailable through traditional retail channels. Its online store lists footwear from brands including Jordan, Nike, Adidas, Asics, New Balance, Hoka, On Running and Salomon, alongside apparel and accessories from labels such as Supreme, Fear of God Essentials and Chrome Hearts, and collectible categories spanning jewelry and watches. Merchandise ranges from sub-$100 general-release models to limited collaborations priced in the thousands of dollars, organized into merchandising sections such as new releases, best sellers, kids, under-retail, daily deals and a "Trophy Case" of rare pairs.
The company was founded by John McPheters and Jed Stiller and opened a physical store at 47 Howard Street in New York's SoHo neighborhood on October 16, 2015, positioning it as a high-end counterpart to Flight Club. The store became a destination for resellers consigning rare footwear and for tourists seeking sold-out product, and served as a frequent shooting location for Complex's Sneaker Shopping series. Stadium Goods was acquired by Farfetch Limited in December 2018 for $250 million.
Business model
Stadium Goods sources product from third-party sellers and resellers on consignment and sells it through its e-commerce site and retail/market-center locations, taking in inventory from sellers at drop-off points such as its 412 Broadway market center. The majority of the company's revenue comes from its online business.
Revenue is generated from resale of consigned sneakers, apparel and collectibles, largely through digital channels, with retail locations supplementing online sales.
Traction
The SoHo store operated for nine years and became a well-known destination for sneaker resale and a recurring filming location for Complex's Sneaker Shopping. Online sales account for the majority of company revenue.
Latest developments
In December 2024 Stadium Goods notified sellers that it would close the 47 Howard Street store in January 2025, with the final day of operation on January 19, 2025, citing an expiring lease and a decision to concentrate investment on digital channels. Management said it plans to transform the 412 Broadway market center so it can both intake product from sellers and provide a retail experience, and that further retail plans are in development. The company continues to sell online, with recent site merchandising featuring 2026 releases such as the Air Jordan 3 "True Blue" and Air Jordan 13 "Flint."
βΈFull profile β market position, go-to-market, geography, history, risks & controversies
Market position
Stadium Goods is one of the established players in sneaker consignment and resale, launched as a high-end alternative to Flight Club and operating in a market that also includes StockX and other resale platforms.
The company holds and pre-authenticates inventory and maintains a dedicated authenticity program, and curates premium and rare product including collaborations such as Travis Scott, Off-White and Louis Vuitton Air Force 1 releases.
Go-to-market
The company sells directly to consumers through stadiumgoods.com with region selection for international shoppers, supported by a seller-facing intake program and, historically, physical stores in New York and Chicago. Media exposure through Complex's Sneaker Shopping, filmed at its SoHo store, contributed to brand visibility.
Sneaker and streetwear consumers seeking sold-out or limited-release product, collectors, tourists visiting its New York store, and resellers who consign inventory for sale.
Geography
Headquartered in New York City, with a SoHo store at 47 Howard Street (2015-2025), a market center at 412 Broadway, and a Chicago store that operated from October 2020 to July 2023. The website offers region selection, with the United States as a default market.
History
Founded by John McPheters and Jed Stiller, Stadium Goods opened its first store in SoHo in October 2015. LVMH backed the company before Farfetch Limited acquired it in December 2018 for $250 million. It expanded with a Chicago store in October 2020 and renovated the SoHo store in February 2022, adding a 305 Canal Street entrance and 2,860 square feet of shopping space. In 2023 the company laid off staff and closed the Chicago store, and in January 2025 it shut the 47 Howard Street store, relocating retail to a smaller space at 412 Broadway.
Risks & controversies
The company's performance has been affected by difficulties at parent company Farfetch, which faced mounting losses after a series of acquisitions and avoided bankruptcy through a $500 million purchase by Coupang in December 2023. Under that pressure Stadium Goods reduced headcount in 2023 and closed both its Chicago and SoHo stores, leaving its future retail format unresolved.
Compiled by commissioned research from 3 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Timeline Β· 7
launches, deals, and filingsStadium Goods closed its New York City store at 47 Howard St. on Jan. 19, 2025, after declining to renew the lease, and moved its storefront to a smaller space at 412 Broadway previously used as a seller drop-off/market center.
Farfetch, Stadium Goods' parent, escaped bankruptcy after being purchased by South Korean online retailer Coupang for $500 million; the deal closed in February of the following year.
$500M source β
In 2023 Stadium Goods laid off staff and scaled back retail operations, closing its Chicago store in July 2023.
The Howard Street location was renovated in February 2022, adding an entrance at 305 Canal St. and expanding shopping space to 2,860 square feet.
Stadium Goods opened a Chicago location in October 2020.
Stadium Goods was acquired by online luxury fashion platform Farfetch Limited in December 2018 for $250 million.
$250M source β
Stadium Goods opened its SoHo store at 47 Howard St. on Oct. 16, 2015, positioned as a high-end alternative to Flight Club.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
βΈResearch sources Β· 3
primary sources listed
- Stadium Goods exitedstadiumgoods.com Β· web
3 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Stadium Goods do?
- Stadium Goods is a New York-based consignment marketplace for hard-to-find sneakers, streetwear and collectibles.
- Who founded Stadium Goods?
- Stadium Goods was founded by John McPheters.
- Who are Stadium Goods's investors?
- Stadium Goods's investors include The Chernin Group (TCG Crypto).