Jolly

Jolly (legal name Jolly Labs, Inc.) operates a workforce optimization and incentive platform aimed at frontline, deskless and part-time employees. Employers define an outcome they want to improve — productivity, retention, recruiting, compliance, scheduling or sales — set a budget, and launch what the company calls an Incentive Campaign. Workers receive personalized targets on their phones and are awarded points automatically based on objective work data rather than subjective manager assessment. Points are redeemable for gift cards and consumer goods from a catalog of consumer brands including Marine Layer, Ridge, JBL, Away, Cotopaxi, La Colombe, Bombas, YETI and others. Employers pay only when performance targets are hit, and Jolly reports results using a metric it calls ROPS, the incremental profit generated per point spent on incentives.

The platform connects to systems employers already operate, with listed integrations spanning HR, ERP, POS, CRM, workforce and clinical systems such as Workday, ADP, UKG, SAP, Oracle, Microsoft Dynamics 365, Siemens, Toast, Square, Salesforce, HubSpot, ServiceNow, Manhattan Associates, Samsara, Epic, PointClickCare, CentralReach, Amadeus and DoorDash. A "Data Agent" maps each connected system and proposes campaigns automatically, and the site references an "Ask Jolly AI" capability. Jolly states SOC 2 and HIPAA compliance, end-to-end encryption and two-factor authentication for workforce data.

The company frames its mission as improving financial wellness for employers and employees, positioning points earned at work as analogous to airline miles or credit-card cashback under the trademark "Earn Points at Work."

Founding story

Jolly was founded by Dean Zimberg in 2022. Before founding the company, Zimberg worked as a data scientist and investor, where he encountered the difficulty of recognizing and retaining frontline workforces; the company was built around awarding recognition based on objective work data rather than manager visibility.

Business model

Jolly sells its incentive platform to employers of frontline workforces on a pay-for-performance basis: customers set a points budget and are billed only when defined performance targets are achieved. The website's pricing illustration references a base fee plus a per-worker charge ($10+ and $5 per worker as displayed), alongside the performance-linked points budget.

Employer-paid, tied to performance outcomes: companies fund a points budget and pay when incentive targets are hit, with website pricing elements indicating a platform fee plus a per-worker component.

Traction

At the March 2025 Series A announcement, Jolly reported working with more than 100 frontline employers across the United States and more than 30,000 essential workers using the platform. Team Select Home Care reported a 30% improvement in on-time documentation among nursing staff after four months of use, which it linked to quicker billing and improved cash flow.

Latest developments

Following the March 2025 Series A, Jolly's website markets performance-based Incentive Campaigns across productivity, recruiting, retention, compliance, scheduling and sales, an automated Data Agent that maps connected systems and proposes campaigns, an "Ask Jolly AI" feature, a broad integration catalog, and SOC 2 and HIPAA compliance. The company is hiring for open roles.