Jetty

Jetty is a financial services company serving the rental housing market, building products for both renters and the property managers who lease to them. Its stated aim is to make renting more accessible and affordable by addressing both the cost of renting (deposits, fees, insurance) and the rigid timing of rental payments. On the property-manager side, Jetty positions its products as ways to increase net operating income, reduce bad debt and delinquencies, raise occupancy, and support resident-experience and ESG objectives.

The company markets three product lines. Jetty Deposit is a security deposit replacement that substitutes a low monthly or one-time payment for a conventional cash deposit while providing financial protection for the property owner. Jetty offers a renters insurance product designed for real estate operators, including integrated liability coverage. It also offers a credit-building service that allows renters to establish credit history through rent payments. Jetty describes these as delivered under a single platform, backed by established financial institutions, and supported by an in-house service team.

Jetty describes itself as a "solutions company" defined by problem type rather than product category, explicitly stating it is not an insurance company, bank, or lender, and that products are developed jointly with property manager partners. The website announces that Jetty has "joined forces with Rhino," with the combined operation described as serving more than six million rental units.

Business model

Jetty sells financial products into the rental housing value chain, contracting with property managers and owners who make the products available to residents, while renters pay for deposit replacement (monthly or one-time payment), renters insurance, and credit-building services. The company frames the property-manager value proposition around higher net operating income, lower bad debt and delinquencies, and increased occupancy, and the renter value proposition around lower move-in costs, payment flexibility, and protection of belongings.

Sources indicate renters pay a low monthly or one-time fee in place of a cash security deposit, and pay for renters insurance and a credit-building service; the sources do not disclose pricing, take rates, or the split of revenue between renter-paid and property-manager-paid arrangements.

Traction

Jetty reports availability in more than two million rental units and, after joining forces with Rhino, a combined footprint of over six million units. No revenue, customer counts, policy counts, or growth rates are disclosed in the sources.

Latest developments

The company website announces that Jetty has joined forces with Rhino, describing the combined entity as serving over six million rental units and promoting an enhanced product suite to property managers. The sources do not state the transaction structure, date, or terms.