iubenda
Acquired174 employees on LinkedIn · 19 known investors
iubenda provides a digital compliance platform that helps businesses create and manage privacy policies, cookie banners, terms and conditions, and accessibility documentation to meet global privacy regulations. The company serves enterprises, e-commerce businesses, and SMEs across over 100 countries.
Also known as Iubenda
Founders & leadership
Investors · 19
Also in the syndicate · 4
Company profile
researched Aug 2026iubenda is an Italian software company that builds tools to help websites, apps and organisations comply with data protection and privacy regulations. Its product set includes generators for privacy and cookie policies and terms and conditions, a cookie banner and consent management platform (CMP), internal privacy controls, and an accessibility widget that scans sites and flags accessibility risks. Documents and consent flows are maintained by an in-house legal team that tracks regulatory change, and policies are offered in up to 27 languages without machine translation.
The platform is designed to support the EU GDPR, the EU ePrivacy Directive (Cookie Law), the UK GDPR, US state privacy laws, Brazil's LGPD and Switzerland's FADP. Its CMP is a Google-certified partner with Consent Mode built in and is IAB-validated under the Transparency & Consent Framework (TCF 2.2). Tools integrate with major content management systems, web applications and platforms such as WordPress, and the company states its hosting is aligned with standards such as ISO 27001. As of 2026 the company reports more than 150,000 customers and over 400,000 sites and apps supported, with a customer base concentrated in Europe and the Americas.
Founding story
Andrea Giannangelo began working on the idea while an undergraduate economics student who had built websites since childhood. While preparing for a law exam, and running a site with hundreds of thousands of monthly visits, he researched the legal requirements applying to websites and learned that privacy policies were effectively mandatory. After roughly two years of work on the project, iubenda was founded in 2011 in Milan, when he was 21. Early years were difficult: applications to accelerators were repeatedly rejected, growth was slow, and the founder turned down investor terms he considered poor.
Business model
iubenda sells its compliance tools as online software delivered through subscription plans; a free plan is available and paid tiers include support. Pricing varies by usage, with plans aimed at individuals through to large enterprises, and options to customise or white-label the tools.
Recurring subscription plans priced according to usage, ranging from a free tier to paid plans for startups, SMEs and enterprises; support is included in paid plans rather than sold as an add-on.
Traction
Reported figures as of 2026 include more than 150,000 customers and over 400,000 sites and apps supported. In 2018 the company reported over 50,000 clients across more than 100 countries. Wikipedia lists 150 employees in 2024; a third-party data provider estimated approximately 180 employees and annual revenue of $10M-$25M as of July 2026. The founder describes a 5x revenue increase in the years following GDPR.
Latest developments
In 2025 iubenda acquired Netherlands-based CookieFirst and partnered with AccessiWay, a team.blue-owned digital accessibility company. The company celebrated its 15th anniversary in February 2026. Recent product releases in 2026 include the ability to flag AI-powered services in the Privacy and Cookie Policy Generator ahead of EU AI Act transparency obligations applying from 2 August 2026, and compliance setup through AI assistants including Claude and ChatGPT. Editorial coverage has also addressed Google's use of IP addresses for ad measurement and personalisation in the EEA, UK and Switzerland from August 2026.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
iubenda positions itself as a long-standing European provider of automated digital compliance, citing more than 15 years in the market, an in-house legal team and certifications including Google-certified CMP partner status and IAB TCF 2.2 validation. It is a subsidiary of team.blue, a large European web services group. Third-party listings place it alongside privacy and compliance vendors such as OneTrust, DataGrail, Osano, BigID, Crownpeak and Securiti AI, and identify WebLegal as a competitor.
The company emphasises an all-in-one scope covering privacy and cookie policies, consent management, terms and conditions and accessibility in a single dashboard rather than separate tools; lawyer-drafted clauses maintained by an in-house legal team that monitors regulatory change; human translations across 27 languages rather than AI translation; and included support at every paid tier. Its CMP holds Google certification with Consent Mode and IAB TCF 2.2 validation.
Technology
A cloud-hosted compliance dashboard combining automated document generation with runtime scripts. Components include a consent banner and consent management platform that blocks cookies before consent, records consent choices and syncs with Google Consent Mode; lawyer-drafted, automatically updated policy and terms clauses in up to 27 languages; server-side tracking support with prior consent blocking; and an accessibility widget that scans sites and remediates issues per user. Integrations cover major CMSs including WordPress and tag management setups such as Google Tag Manager. Hosting uses encryption and access controls aligned with standards such as ISO 27001. A third-party listing reports a tech stack including Snowflake, MongoDB, Apache Cassandra, SAP, Slack and Atlassian Confluence. In 2026 the company added the ability to configure compliance from within AI assistants such as Claude and ChatGPT, and to flag AI-powered services in generated privacy policies.
Go-to-market
Self-service online sign-up with a free plan and no credit card required, supported by a free compliance scan, in-product automation and included human support (live chat, email, installation calls) on paid plans. The company also runs an extensive content and guides operation via its blog, and works through agency and reseller partners (including gold-tier partner agencies) and channel relationships such as Ander Group and its parent team.blue's web-services distribution. The service has been offered in English as well as Italian since its earliest code, reflecting an international focus from the start; legal partners are used to support offerings in other countries.
Website and app owners of all sizes: individuals, startups, SMEs, scaleups and large enterprises, as well as web agencies, developers and partners who implement compliance for client sites. Customers include e-commerce operators and publishers.
Geography
Headquartered in Milan, Italy, with worldwide service and a customer base primarily in Europe and the Americas; a third-party listing describes staff across five continents including Europe, North America and Asia. Acquisitions have added operations in Sweden (consentmanager) and the Netherlands (CookieFirst).
History
Founded in Milan in 2011 with a focus on automated privacy policy generation, iubenda raised a $100,000 seed round shortly after founding and then grew without further rounds. In 2014 the founder was brought in by the IAB to advise the Italian data protection authority's working group on cookie consent guidelines implementing the ePrivacy Directive; enforcement followed in 2015, when the company expanded into cookie compliance tools. The arrival of GDPR in 2018 broadened demand and prompted the addition of consent management and compliance documentation services, with the company reporting a 5x revenue increase in the following years. In February 2022 team.blue acquired a majority stake, in a deal Italian media characterised as one of the country's largest technology startup exits. iubenda subsequently acquired consentmanager (Sweden) in October 2022 and CookieFirst (Netherlands) in 2025, and in 2025 partnered with team.blue-owned accessibility company AccessiWay. The company marked its 15th anniversary on 21 February 2026.
Risks & controversies
The business depends on continual regulatory change across many jurisdictions (GDPR, ePrivacy, US state laws, LGPD, FADP, EU AI Act), requiring ongoing legal monitoring and product updates; the founder has noted that early market timing risk nearly ended the company before privacy regulation became mainstream. The company operates in a crowded compliance software market with larger competitors, and since 2022 has been majority-owned by team.blue rather than independent.
Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 7
by search overlap
Companies competing with iubenda for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 9
launches, deals, and filingsiubenda announced that its compliance setup can be carried out from within AI assistants including Claude and ChatGPT.
iubenda added the ability to mark any service as AI-powered in its Privacy and Cookie Policy Generator, in connection with EU AI Act transparency rules applying from 2 August 2026.
iubenda celebrated its 15th anniversary on 21 February 2026, publishing a retrospective interview with founder Andrea Giannangelo.
iubenda acquired CookieFirst, a Netherlands-based consent management platform.
iubenda partnered with AccessiWay, a digital accessibility company owned by team.blue.
Ander Group announced a collaboration with iubenda to provide its clients with privacy policies kept up to date with current regulations.
iubenda acquired consentmanager, a Sweden-based consent management provider; DLA Piper advised iubenda on the transaction.
Belgian/European web services group team.blue acquired a majority stake in iubenda in February 2022; Italian media described it as one of the largest Italian technology startup exits in recent years. Founder Andrea Giannangelo and Domenico Vele ceded majority shares.
A few months after iubenda was founded in 2011, the company announced the closing of a $100,000 seed round led by Digital Investments SCA SICAR (an ICT/Internet fund advised by dPixel), with participation from incubator Boox (Andrea Di Camillo), Marco Magnocavallo and Stefano Bernardi. According to the founder, iubenda did not raise further rounds afterwards.
$100K source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
OpenAI's proposed 'Trump stake' raises 'governance overhang' fears ahead of IPOcityam.com · Jul 2026▸Research sources · 7
primary sources listed
- iubendaiubenda.com · web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does iubenda do?
- Italian software company providing automated privacy, cookie consent, terms and accessibility compliance tools for websites and apps.
- Who founded iubenda?
- iubenda was founded by Andrea Giannangelo.
- Who are iubenda's investors?
- iubenda's investors include 2100 Ventures, 4Di Capital, Brighteye Ventures, Metrika SGR S.p.A., P101 Ventures, Play Ventures, Primo Ventures, Revent and 7 more.