Invested

Omaze is an entertainment company with a social purpose that operates prize draws in which participants can win luxury homes, supercars and cash prizes while funds are raised for charity partners. Its flagship product is the Omaze Million Pound House Draw, which awards multi-million-pound residential properties that winners may occupy, rent out or sell mortgage-free, alongside secondary formats such as the Early Bird Prize Draw and the Monthly Millionaire Draw.

The company states it has operated since 2012 and has produced thousands of winners, including more than 50 millionaires through the Million Pound House Draw. Named prize outcomes publicised by the company include house draws in the Lake District, Yorkshire, Bath, London and Sussex in the UK, a Plauer See house draw in Germany, and vehicle prizes such as a Lotus Emira and a Porsche 911.

Business model

Consumer prize-draw entries around high-value prizes (homes, cars, cash), with a portion of proceeds directed to charity partners; the company describes itself as an entertainment company with a social purpose.

Traction

The company reports raising more than $250M for charities since 2012, thousands of prize winners and more than 50 millionaires created via the Million Pound House Draw. It also cites over $6M raised for Age UK, over $16M pledged to Great Ormond Street Hospital Charity and over $5M raised for the British Heart Foundation.

Latest developments

Current draw programmes include the Omaze Million Pound House Draw in the UK and Germany, the Early Bird Prize Draw and the Monthly Millionaire Draw.