Intelistyle
Techstars '18London, GB · Founded 2017 · 4 employees on LinkedIn · 2 known investors
Intelistyle uses artificial intelligence to provide personalized styling recommendations for fashion retailers' customers by analyzing fashion trends and individual preferences. The platform delivers outfit suggestions from customer wardrobes and retail partners for online and in-store shopping experiences.
Also known as Intelistyle
Investors · 2
Company profile
researched Aug 2026Intelistyle operates an artificial-intelligence styling and personalization platform aimed at fashion retailers and brands. Its product set covers outfit-level product recommendations ("shop the look"), visually similar product recommendations based on attributes such as cut, colour and shape, visual search from uploaded images, natural language search, and hyper-targeted on-site personalization for individual visitors.
Beyond on-site merchandising, the platform extends personalization into retention channels, including outfit-based email recommendations tied to past purchases, ad retargeting with complete outfits, and personalized landing pages driven by context such as past behaviour, campaign and season. A second group of features focuses on catalogue data and imagery: automated product tagging and categorization, advanced inventory-performance reporting for buying teams, virtual try-on that renders garments across skin tones and body types, full outfits displayed on virtual models, and virtual product photography generated to client-specified model requirements as an alternative to studio shoots.
Business model
Intelistyle supplies its AI styling and personalization capabilities to fashion retailers and brands as a technology platform integrated into their commerce and marketing channels, with case studies and testimonials from retail clients such as Tryano.
Traction
The company publishes vendor-reported client outcomes of up to +124% conversion rate, +42% basket size and +10% revenue, and states £91M in additional revenue generated for clients. Named client references include Tryano, which deployed Intelistyle across its shopping channels to support product search, personalization, cross- and up-selling and a hybrid online-offline experience.
▸Full profile — market position, technology, go-to-market, geography
Market position
The company positions its offering around brand-specific tuning (adapted to a retailer's brand, customer segments and location), rapid one-line integration with major e-commerce platforms, presentation of full outfits on models rather than recommendation carousels alone, and an omnichannel approach spanning online, digital and social channels. Its site cites Forbes describing the company as having "decoded the essence of style."
Technology
The platform applies AI to fashion styling and product data: generating occasion-, body-type- and style-specific outfit combinations; matching visually similar products on attributes including cut, colour and shape; image-based visual search; natural language search; automated product tagging and categorization; and generative visual output for virtual try-on, outfits on virtual models, and virtual product photography.
Go-to-market
Direct sales to retailers supported by case studies, client testimonials, an ROI/uplift calculator, integration guides for major e-commerce platforms, and content marketing via a blog on fashion personalization topics.
Fashion and apparel retailers and brands operating e-commerce sites, plus retailers running hybrid online-offline and social commerce channels; internal users include merchandising and buying teams.
Geography
Headquartered in London, United Kingdom; client references include Tryano, and the platform is marketed as configurable to a retailer's location.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 7
by search overlap
Companies competing with Intelistyle for the same Google search keywords, organic and paid, via search-intersection analysis.
Legal entities · 1
corporate structureCompanies House · registry record
View on Companies House ↗- Registered name
- INTELISTYLE LTD
- Company number
- 10586920
- Status
- Active
- Company type
- Private limited company
- Incorporated
- 27 Jan 2017
- Registered office
- 128 City Road, London, EC1V 2NX
- Nature of business (SIC)
- 62012 — Business and domestic software development
- Accounts
- last made up to 31 Jan 2025 · next due 31 Oct 2026
- Confirmation statement
- last made up to 26 Jan 2026 · next due 9 Feb 2027
Current officers · 2
- Konstantinos Koukoravas — secretary, appointed 28 Apr 2021
- Konstantinos Koukoravas — director, appointed 27 Jan 2017
Source: Companies House public register · retrieved 24 Jul 2026. Contains public sector information licensed under the Open Government Licence v3.0.
In the news
▸Research sources · 1
primary sources listed
- Intelistyleintelistyle.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Intelistyle do?
- Intelistyle is an AI styling and personalization platform for fashion retailers, spanning outfit recommendations, visual search and virtual try-on.
- Who are Intelistyle's investors?
- Intelistyle's investors include Metavallon VC, Techstars.
- Where is Intelistyle headquartered?
- Intelistyle is headquartered in London, GB.