Idelic
AcquiredPittsburgh, US · Founded 2016 · Delaware corporation · 41 employees on LinkedIn · 9 known investors
Idelic offers Safety Suite, a platform that centralizes fleet driver data by integrating with existing vendors and uses predictive analytics to identify at-risk drivers and guide managers in coaching them before accidents occur. It serves safety and compliance teams in industries such as transportation, oil and gas, construction, food and grocery, and life sciences.
Also known as Idelic, Inc.
Founders & leadership
Idelic was founded in 2016 by Thomas Hayden Cardiff and Nick Bartel.
Board
Investors · 9
Reported raises · per SEC filings
Form D private placements$31.3M disclosed across 4 rounds · 2017–2021
▶$20MraisedMar 2021 · 9 investors · Other TechnologyRule 506(b)
- Craig DriscollDirector
- Scott SternDirector
- Thomas Hayden CardiffExecutive Officer, Director, Promoter
- Sean SebastianDirector
- Nicholas BartelExecutive Officer, Director
- Offering amount
- $20M
- Amount sold
- $20M
- First sale
- Mar 2021
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
▶$8MraisedSep 2019 · 16 investors · Other TechnologyRule 506(b)
- Thomas Hayden CardiffExecutive Officer, Director, Promoter
- Sean SebastianDirector
- Nicholas BartelExecutive Officer, Director
- Brett StevensonExecutive Officer
- Andrew RussellExecutive Officer, Promoter
- Scott SternDirector
- Matthew BresslerDirector
- Offering amount
- $8M
- Amount sold
- $8M
- First sale
- Sep 2019
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
▶$2MraisedNov 2018 · 13 investors · Other TechnologyRule 506(b)
- Sean SebastianDirector
- Thomas Hayden CardiffExecutive Officer, Director, Promoter
- Nicholas BartelExecutive Officer, Director
- Kevin ZhangDirector
- Offering amount
- $2M
- Amount sold
- $2M
- First sale
- Oct 2018
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
▶$1.3MraisedOct 2017 · 8 investors · Other TechnologyRule 506(b)
- Sean SebastianDirector
- Thomas Hayden CardiffExecutive Officer, Director, Promoter
- Offering amount
- $1.3M
- Amount sold
- $1.3M
- First sale
- Sep 2017
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 04, 06b, 4a5
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Idelic develops Safety Suite, a fleet safety platform that consolidates driver-related data from a fleet's existing vendors into a single system of record covering drivers and terminals. The platform is positioned around four operational problems: constrained safety budgets, data overload across disconnected vendor systems, limited visibility into which drivers carry elevated risk, and inconsistent driver coaching. It offers a range of capabilities from day-to-day driver management through advanced predictive analytics, with step-by-step guidance intended to help managers coach drivers before preventable accidents occur.
Alongside the core product, Idelic publishes integrations, an offering directed at insurers, customer success stories, and a blog covering fleet safety topics such as accident cost recovery, the compliance and efficiency risks of managing incidents in spreadsheets, and forward-looking fleet safety trends. The company's website states that Idelic has joined forces with The Descartes Systems Group.
Business model
Idelic sells its Safety Suite platform to fleet operators, engaging prospects through booked demonstrations. Customers can begin with day-to-day driver management tools and expand into advanced predictive analytics as needs change, and Idelic also markets an offering aimed at insurers.
Traction
Idelic's site features customer references including NEP Group, whose fleet compliance coordinator describes using Idelic to respond to a major accident.
Latest developments
Idelic announced that it has joined forces with The Descartes Systems Group.
▸Full profile — market position, technology, go-to-market
Market position
Idelic markets Safety Suite as a platform for fleets seeking to consolidate driver data and manage safety programs, and states it is used by fleets across several asset-intensive industries.
Technology
Safety Suite integrates with a fleet's existing vendor systems to centralize driver-related data into one platform, and applies predictive analytics to identify drivers at elevated risk and surface coaching guidance for managers.
Go-to-market
Direct sales driven by website demo requests and self-guided product exploration, supported by content marketing (blog posts on fleet safety, compliance and accident cost topics) and customer stories such as a video case study with NEP Group.
Fleet safety and compliance teams, with customers cited in oil and gas, transportation, construction, food and grocery, and life sciences. Insurers are addressed through a dedicated offering.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Competitors · 3
by search overlap
Companies competing with Idelic for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 1
launches, deals, and filingsIdelic announced on its website that it has joined forces with The Descartes Systems Group.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structureIn the news
▸Research sources · 1
primary sources listed
- Idelicidelic.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Idelic do?
- Idelic's Safety Suite centralizes fleet driver data and flags at-risk drivers so safety teams can coach them before accidents.
- Who founded Idelic?
- Idelic was founded by Thomas Hayden Cardiff, Nick Bartel in 2016.
- Who are Idelic's investors?
- Idelic's investors include Asymmetric Capital Partners, Birchmere Ventures, Carbon Ventures, Origin Ventures, Atlantic Vantage Point, AXA Venture Partners, Bain Capital Ventures, Highland Capital Partners and 1 more.
- How much funding has Idelic raised?
- Idelic has disclosed $31.3M raised across 4 rounds.
- Where is Idelic headquartered?
- Idelic is headquartered in Pittsburgh, US.