Icon
Founded 2019 · 23 employees on LinkedIn · 5 known investors
Icon provides a portable retirement plan (PRP) that enables small and midsize businesses to offer retirement savings benefits to employees without sponsorship or compliance burden. The service targets employers seeking an accessible retirement benefit solution in the fintech space.
Investors · 5
Competitors · 7
by search overlapSmartAsset217 shared keywordsFisher Investments is a global money management and financial advisory firm that provides portfolio management, financial planning, and retirement planning services primarily to high-net-worth individuals and institutional clients. The firm manages investments across equities, fixed income, and blended accounts using an active, forward-looking investment approach.
Interactive Strength Acquires Ergatta215 shared keywordsFidelity provides brokerage and investing services for individual retail investors, including commission-free online trading of US stocks and ETFs and fractional share purchases starting at $1. It positions itself as a personal finance and investment provider serving customers pursuing long-term financial goals.
Human Interest200 shared keywordsHuman Interest provides a software platform for 401(k) retirement savings plans, designed to help small and mid-sized businesses offer affordable retirement benefits to their employees.
Vanguard190 shared keywordsVanguard offers investment products, savings and retirement tools, and personalized financial advice to help individuals build long-term wealth. It operates in the investment management and financial services industry.
Intuit®150 shared keywordsIntuit develops financial software products—including TurboTax, Credit Karma, QuickBooks, and Mailchimp—for consumers and small businesses to manage taxes, credit, accounting, and marketing. It serves approximately 100 million customers worldwide.
ADP102 shared keywordsADP provides cloud-based human capital management solutions that integrate payroll, HR, talent management, time and attendance, tax, and benefits administration for businesses globally. The company serves as a comprehensive provider of HCM software and business outsourcing services with analytics and compliance expertise.
Guideline102 shared keywordsGuideline provides 401(k) retirement plan management services integrated with Gusto payroll, offering employees a self-serve portal and mobile app to track contributions, manage investments, and maintain plan compliance.
Companies competing with Icon for the same Google search keywords, organic and paid, via search-intersection analysis.
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Frequently asked questions
- What does Icon do?
- Icon provides a portable retirement plan (PRP) that enables small and midsize businesses to offer retirement savings benefits to employees without sponsorship or compliance burden. The service targets employers seeking an accessible retirement benefit solution in the fintech space.
- Who are Icon's investors?
- Icon's investors include Ingeborg Investments, Portland Seed Fund, Rethink Impact, BBG Ventures, TTV Capital.







