3D Cloud
Founded 2011 · 142 employees on LinkedIn · 3 known investors
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3D Cloud provides a platform for furniture, office, and home improvement retailers to create and deploy 3D product visualizations, room planning tools, and augmented reality experiences across e-commerce and in-store channels. The platform includes AI-powered design tools, product configurators, room planners, and rendering services for enterprise-scale retail deployments.
Also known as 3D Cloud · 3D Cloud by Marxent
Founders & leadership
3D Cloud was founded in 2011 by Beck Besecker and Barry Besecker.


Investors · 3
Funding
SEC filings, press & company announcements$27.5M disclosed across 2 rounds · 2023–2024
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 20263D Cloud is an enterprise 3D product visualization software platform used by furniture, kitchen, bath, office, outdoor, and storage/closet retailers and manufacturers. The platform combines WebAR and augmented reality, 3D product configurators (including a specialized sectional configurator), 3D room planners, and 3D Visual CPQ within a single system, alongside a CMS, data analytics, 3D catalogs with business rules and assemblies setup, and 3D modeling services that produce 3D renders and 360-degree panoramas.
The company positions its offering around enterprise scale and controlled deployment, stating that new 3D applications can be launched in roughly 8-10 weeks (10-12 weeks for the sectional configurator, or two to three months for 3D apps generally) and that 3D products can be reused across applications. It reports support for billions of configurations, millions of 3D products and projects, and thousands of enterprise users. Security and compliance claims include SOC-2 compliance, CCPA and GDPR compliance, a layered security architecture, and redundancy and capacity planning. Named clients include Lowe's Home Improvement, Ashley HomeStore, John Lewis, La-Z-Boy Incorporated, CITY Furniture, and Fellowes Brands.
Business model
3D Cloud sells a multi-application enterprise 3D visualization platform to retailers and manufacturers, bundled with 3D modeling services and a dedicated customer success program covering reporting, planning, training, development, marketing, and promotion.
Traction
Reports thousands of enterprise users, millions of 3D products and projects, and support for billions of configurations, with named retail clients such as Lowe's Home Improvement, Ashley HomeStore and John Lewis, and recent implementations or expansions with La-Z-Boy Incorporated, CITY Furniture and Fellowes Brands.
Latest developments
Recent announcements include the release of a 3D Commerce Index for Q2 2026, an expanded La-Z-Boy Incorporated implementation, planned AI-powered kitchen agents for the platform, a U.S. patent for AI-powered chat-based product configuration, a new 3D Cloud configurator for CITY Furniture custom sectionals, 3D visual product configurators for Fellowes Brands dealers, and studies on office furniture manufacturer productivity, furniture customer spend and satisfaction, and kitchen and bath remodeling confidence.
▸Full profile — market position, technology, go-to-market, geography
Market position
Positions itself as a 3D product visualization provider used by leading furniture and DIY retailers, claiming to offer the only augmented reality solution for highly configurable products and the only connected set of room planners spanning inspiration, design and e-commerce.
Single enterprise platform spanning WebAR, configuration, room planning and Visual CPQ; support for unlimited real-time product variants; deep vertical expertise in furniture, kitchen, bath, decking and office; patented AI-based chat product configuration; short implementation timelines.
Technology
The platform delivers browser-based 3D experiences including WebAR/augmented reality for highly configurable products, real-time product configurators supporting unlimited variants, room planners linking inspiration, design and e-commerce, and 3D Visual CPQ. Supporting components include a CMS, data analytics, and 3D catalogs with business rules and assemblies. The company holds a U.S. patent for AI-powered chat-based product configuration and has announced AI-powered kitchen agents for the platform.
Go-to-market
Direct enterprise sales supported by demo requests, published industry studies and a quarterly 3D Commerce Index, plus presence at trade events including a Virtual 3D Commerce Summit, NRF Retail's Big Show Europe in Paris, and Trimble Dimensions in Las Vegas.
Enterprise furniture, kitchen and bath, office, outdoor, and storage and closet retailers and manufacturers, including DIY/home improvement retailers.
Geography
Available globally with live clients in the United States, United Kingdom, European Union, Australia and New Zealand.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 6
launches, deals, and filingsLa-Z-Boy Incorporated expanded its 3D Cloud implementation, scaling 3D content for design services and operations.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 1
primary sources listed
- 3D Cloud3dcloud.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does 3D Cloud do?
- Enterprise 3D product visualization platform providing configurators, room planners and WebAR for furniture and DIY retailers.
- Who founded 3D Cloud?
- 3D Cloud was founded by Beck Besecker, Barry Besecker in 2011.
- Who are 3D Cloud's investors?
- 3D Cloud's investors include Detroit Venture Partners, Florida Funders, Stage 1 Ventures.
- How much funding has 3D Cloud raised?
- 3D Cloud has disclosed $27.5M raised across 2 rounds.
