Fundraising Fox

Hoop

New York City, US · Founded 2022 · 6 employees on LinkedIn · 6 known investors

Hoop is an AI agent that runs subscription cancellation conversations directly inside a brand's helpdesk, capturing cancel reasons and making segment-based save offers that write back to subscription billing tools like Recharge or Skio. It targets Shopify subscription brands looking to improve retention and lifetime value.

Also known as hoop.app

AI & Machine LearningE-commerceSaaS

Founders & leadership

Hoop was founded in 2022 by Brian Schmidt, Justin Gallagher, and Stella Garber.

BS
Brian SchmidtFounder
JG
Justin GallagherFounder
SG
Stella GarberFounder

Investors · 6

Index VenturesSan Francisco · $540K – $10.8M
Origin VenturesSan Francisco · $500K – $5M
Chingona Venturesreported · 2 sourcesChicago · $250K – $2M
Divergent CapitalreportedNew York · $250K – $1M
Venture Guides Management, L.P.reported · 2 sourcesBoston
Y Combinatorreported · 2 sourcesSan Francisco · $500K

Funding

SEC filings, press & company announcements

Source: company announcements and press reports — follow each round's link for the claim.

Company profile

researched Aug 2026

Hoop develops AI agents intended to reduce manual workload rather than add another system for teams to administer. The company positions its agents as software that understands the surrounding context of a user's work, identifies what most needs attention, and carries out follow-up tasks.

The company presents itself as being built by people who previously worked on Trello, and lists Index, Origin, Divergent and Chingona Ventures as backers.

▸Full profile — market position, technology, go-to-market

Market position

Hoop associates itself with the team behind Trello and names Index, Origin, Divergent and Chingona Ventures among its investors.

Technology

Hoop's stated approach centers on AI agents that ingest the context around a user's work in order to prioritize items needing attention and execute follow-through actions automatically.

Go-to-market

The public site directs prospective customers to contact the company directly ("talk to us") rather than offering self-serve signup.

Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
HeadcountAug 20266

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

In the news

Hoop raises $5M for its AI-powered to-do list generatorbtw.media · May 2026Hoop.dev Raises Seed Funding Roundfinsmes.com · Oct 2025Hoop.dev, the Most Granular and Fastest Secure Access Platform, Raises Seed Round from Venture Guides and Y Combinator to Optimize Application Delivery for Developers, Security, and AIbusinesswire.com · Oct 2025Hoop: AI-Powered Productivity Company Raises $5 Millionpulse2.com · Jun 2024Hoop Raises $5M to Solve the To-Do List Conundrum with Automaton and AI – AlleyWatchalleywatch.com · Jun 2024Hoop raises £2.4 million to help parents book events for their kids - Tech.eutech.eu · Sep 2017

▸Research sources · 1

primary sources listed

1 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Hoop do?
Hoop builds AI agents that track work context, surface priorities and handle follow-through for teams.
Who founded Hoop?
Hoop was founded by Brian Schmidt, Justin Gallagher, Stella Garber in 2022.
Who are Hoop's investors?
Hoop's investors include Index Ventures, Origin Ventures, Chingona Ventures, Divergent Capital, Venture Guides Management, L.P., Y Combinator.
Where is Hoop headquartered?
Hoop is headquartered in New York City, US.