Hoop builds AI agents that track work context, surface priorities and handle follow-through for teams.

Hoop was founded by Brian Schmidt, Justin Gallagher, Stella Garber in 2022.

Who are Hoop's investors?

Hoop's investors include Divergent Capital, Index Ventures, Origin Ventures, Chingona Ventures, ustwo, Venture Guides Management, L.P., Y Combinator.

Where is Hoop headquartered?

Hoop is headquartered in New York City, US.

Hoop

New York City, US · Founded 2022 · 6 employees on LinkedIn · 8 known investors

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Hoop builds AI agents that help individuals and teams manage context, prioritize what matters, and follow through on work spread across email, chat, meetings, and documents. Founded by the team behind Trello, it makes productivity tools for individuals and teams.

Also known as hoop.app

AI & Machine Learning E-commerce Future of Work SaaS

Founders & leadership

Hoop was founded in 2022 by Brian Schmidt, Justin Gallagher, and Stella Garber.

Brian Schmidt Co-founder, Operations, Finance & LegalHe previously worked as a lawyer in New York representing financial institutions, and spent his early career at Trello, where he helped grow the company before its acquisition by Atlassian.

Justin Gallagher Co-founder, Product, Engineering & DesignHe was previously part of the team behind Trello.

Stella Garber Co-founder, Go to MarketStella Garber is co-founder and go-to-market lead at Hoop, which builds AI agents to help teams manage work across email, chat, meetings, and documents. Previously, she led marketing at Trello for over seven years, during which she built out the marketing function and oversaw the team through Atlassian's $425 million acquisition of the company.

Investors · 8

Divergent Capitallisted by Divergent CapitalNew York · $250K – $1M

How we know: Divergent Capital's portfolio page · a partner's Signal profile · funding news · Not right? Tell us

Index Ventureslisted by Index VenturesSan Francisco · $540K – $10.8M

How we know: Index Ventures's portfolio page · a partner's Signal profile · btw.media · funding news · open dataset · 5k.vc investor directory · Not right? Tell us

Origin Ventureslisted by Origin VenturesSan Francisco · $500K – $5M

How we know: a partner's Signal profile · funding news · the VCSheet dataset · Not right? Tell us

Chingona VenturesreportedChicago · $250K – $2M

How we know: a partner's Signal profile · funding news · the VCSheet dataset · Not right? Tell us

ustworeportedLondon

How we know: tech.eu · Not right? Tell us

Venture Guides Management, L.P.reportedBoston

How we know: businesswire.com · funding news · Not right? Tell us

Y CombinatorreportedSan Francisco · $500K

How we know: businesswire.com · funding news · Not right? Tell us

Also in the syndicate · 1

BGF Ventureslead

Funding

SEC filings, press & company announcements

Undisclosed amountseed funding roundMay 2026
Index Ventures (lead)
Source ↗
Undisclosed amountSeed RoundOct 2025 · 2 sources
Venture Guides, Y Combinator
Source ↗

Source: company announcements and press reports — follow each round's link for the claim.

Company profile

researched Aug 2026

Hoop develops AI agents intended to reduce manual workload rather than add another system for teams to administer. The company positions its agents as software that understands the surrounding context of a user's work, identifies what most needs attention, and carries out follow-up tasks.

The company presents itself as being built by people who previously worked on Trello, and lists Index, Origin, Divergent and Chingona Ventures as backers.

▸Full profile — market position, technology, go-to-market

Market position

Hoop associates itself with the team behind Trello and names Index, Origin, Divergent and Chingona Ventures among its investors.

Technology

Hoop's stated approach centers on AI agents that ingest the context around a user's work in order to prioritize items needing attention and execute follow-through actions automatically.

Go-to-market

The public site directs prospective customers to contact the company directly ("talk to us") rather than offering self-serve signup.

Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported

HeadcountAug 20266

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

▸Research sources · 1

primary sources listed

Hoophoop.app · web

1 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Hoop do?: Hoop builds AI agents that track work context, surface priorities and handle follow-through for teams.
Who founded Hoop?: Hoop was founded by Brian Schmidt, Justin Gallagher, Stella Garber in 2022.
Who are Hoop's investors?: Hoop's investors include Divergent Capital, Index Ventures, Origin Ventures, Chingona Ventures, ustwo, Venture Guides Management, L.P., Y Combinator.
Where is Hoop headquartered?: Hoop is headquartered in New York City, US.