Fundraising Fox

Hoop

New York City, US · Founded 2022 · 6 employees on LinkedIn · 6 known investors

Find your way into Hoop

455 people in our graph share verified history with the Hoop team — schools, employers, funds. One of them is your warm intro.

Dan Kozikowskiunlockedknows Brian Schmidt · together at Dartmouth College (overlapped)
×3knows the team · via Colby College
×2knows the team · via Techstars
knows the team · via Dartmouth College
×5knows the team · via Foundation Capital

Hoop builds AI agents that help individuals and teams manage context, prioritize what matters, and follow through on work spread across email, chat, meetings, and documents. Founded by the team behind Trello, it makes productivity tools for individuals and teams.

Also known as hoop.app

AI & Machine LearningE-commerceFuture of WorkSaaS

Founders & leadership

Hoop was founded in 2022 by Brian Schmidt, Justin Gallagher, and Stella Garber.

BSBrian Schmidt
Brian SchmidtinCo-founder, Operations, Finance & LegalHe previously worked as a lawyer in New York representing financial institutions, and spent his early career at Trello, where he helped grow the company before its acquisition by Atlassian.
JGJustin Gallagher
Justin GallagherinCo-founder, Product, Engineering & DesignHe was previously part of the team behind Trello.
SGStella Garber
Stella GarberinCo-founder, Go to MarketStella Garber is co-founder and go-to-market lead at Hoop, which builds AI agents to help teams manage work across email, chat, meetings, and documents. Previously, she led marketing at Trello for over seven years, during which she built out the marketing function and oversaw the team through Atlassian's $425 million acquisition of the company.

Investors · 6

Index VenturesSan Francisco · $540K – $10.8M
Origin VenturesSan Francisco · $500K – $5M
Chingona Venturesreported · 2 sourcesChicago · $250K – $2M
Divergent CapitalreportedNew York · $250K – $1M
Venture Guides Management, L.P.reported · 2 sourcesBoston
Y Combinatorreported · 2 sourcesSan Francisco · $500K

Funding

SEC filings, press & company announcements

Source: company announcements and press reports — follow each round's link for the claim.

Company profile

researched Aug 2026

Hoop develops AI agents intended to reduce manual workload rather than add another system for teams to administer. The company positions its agents as software that understands the surrounding context of a user's work, identifies what most needs attention, and carries out follow-up tasks.

The company presents itself as being built by people who previously worked on Trello, and lists Index, Origin, Divergent and Chingona Ventures as backers.

▸Full profile — market position, technology, go-to-market

Market position

Hoop associates itself with the team behind Trello and names Index, Origin, Divergent and Chingona Ventures among its investors.

Technology

Hoop's stated approach centers on AI agents that ingest the context around a user's work in order to prioritize items needing attention and execute follow-through actions automatically.

Go-to-market

The public site directs prospective customers to contact the company directly ("talk to us") rather than offering self-serve signup.

Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
HeadcountAug 20266

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

In the news

Hoop raises $5M for its AI-powered to-do list generatorbtw.media · May 2026Hoop.dev Raises Seed Funding Roundfinsmes.com · Oct 2025Hoop.dev, the Most Granular and Fastest Secure Access Platform, Raises Seed Round from Venture Guides and Y Combinator to Optimize Application Delivery for Developers, Security, and AIbusinesswire.com · Oct 2025Hoop: AI-Powered Productivity Company Raises $5 Millionpulse2.com · Jun 2024Hoop Raises $5M to Solve the To-Do List Conundrum with Automaton and AI – AlleyWatchalleywatch.com · Jun 2024Hoop raises £2.4 million to help parents book events for their kids - Tech.eutech.eu · Sep 2017

▸Research sources · 1

primary sources listed

1 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Hoop do?
Hoop builds AI agents that track work context, surface priorities and handle follow-through for teams.
Who founded Hoop?
Hoop was founded by Brian Schmidt, Justin Gallagher, Stella Garber in 2022.
Who are Hoop's investors?
Hoop's investors include Index Ventures, Origin Ventures, Chingona Ventures, Divergent Capital, Venture Guides Management, L.P., Y Combinator.
Where is Hoop headquartered?
Hoop is headquartered in New York City, US.